MEDIA REPRESENTATIONS AND STEREOTYPES - Essay Example

Media Representations and Stereotypes Response to Callie Miller Blog The blog is quite interesting as it addressesthe primary issues relating to advertisement. Indeed the face of advertising has changed over time. Advertisement no longer emphasize on the product as it used to be. Emotional effects are largely being looked at and there is tendency of relating a product to another thing instead of just focusing on the benefits or the functions of the product being advertised. Actually, the current consumers are initially attracted to the emotional and other features, which then lead them to the product advertised.

There has been a lot regarding the place of woman in the society and this has had a great influence in advertisement. Most modern advertisements depict women as a sex tool intended to attract men. This represents the social part of life hence connecting advertisements with the advertised product.Response to Guorui Yang BlogActually, the blog addresses the core issues regarding women and advertising. There is a wonderful link between advertisement and women and the advertisers of various products no longer concentrate on the functions of the product as before.

Although advertisement has experienced evolution, it may be said that the transformation is not that socially positive. Female exposure and body dismemberment of women’s body as explained by Kilbourne tends to reduce women to nothing more than a sex object and sex whose most important thing in them is their body part. Woman’s intelligence and wisdom is never displayed in the media advertisement. Indeed this is a worrying trend that hugely destroys the society’s perception. Woman’s position in the society is continually distorted as the blog explains yet it is the bad side of depiction that appeals most to the audience.