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Indeed the face of advertising has changed over time. Advertisement no longer emphasize on the product as it used to be. Emotional effects are largely being looked at and there is…
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Download file to see previous pages Most modern advertisements depict women as a sex tool intended to attract men. This represents the social part of life hence connecting advertisements with the advertised product.
Actually, the blog addresses the core issues regarding women and advertising. There is a wonderful link between advertisement and women and the advertisers of various products no longer concentrate on the functions of the product as before. Although advertisement has experienced evolution, it may be said that the transformation is not that socially positive. Female exposure and body dismemberment of women’s body as explained by Kilbourne tends to reduce women to nothing more than a sex object and sex whose most important thing in them is their body part. Woman’s intelligence and wisdom is never displayed in the media advertisement. Indeed this is a worrying trend that hugely destroys the society’s perception. Woman’s position in the society is continually distorted as the blog explains yet it is the bad side of depiction that appeals most to the ...Download file to see next pagesRead More
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