Examination of the Armed Forces Officers Club - Case Study Example

The Armed Forces Officers club, Abu Dhabi

• Critical Examination of the Armed Forces Officers Club

Introduction

The club was established in 1997. The Armed Forces Officers Club and Hotel is a five-star complex. The club covered 15 hectares and consumed 11000 of scaffolding while the construction consumed 200,000 cubic meters of concrete (Damlūji, 2010, p.45). The club was also built with a unique 24000 square meter shell roof. Additionally, the club is located in 75-hectare gardens. The club is a state-of-the-art structure and a capital landmark. It is located just 15 kilometers from the Abu Dhabi International Airport. The club is abundant of luxury suites and banquet halls. According to Hassanien & Dale (2013, p.27), it has Olympic swimming pools, shooting range and sauna and spa. The club attracts many visitors and investors given its entertainment features.

Leadership

The club was established by His Highness Sheikh Zayed Bin Sultan Al Nahayan, president of the United Arab Emirates. According to Miller (2010, p.34), the Sheikh Zayed Bin Sultan Al Nahayan established the complex in his bid to create a modern fully equipped complex, which is dedicated to the officers of the armed forces. The president’s efforts were complemented by The Crown Prince of Abu Dhabi., Sheikh Kahalifa Bin Zayedi AlNaahayan. The latter is the deputy commander of the United Arab Emirates forces. Additionally, the course was also boost by Sheikh Mohammed Bin Rashed Al Maktoum. A portion of the management in the club business is the client management, suite management, quality management (Puller, 2007, p.37). These managements hold an incredible significance in the cordiality business and much more for a club like a military club. Giving great client management in the lodging business is the most basic goal to stay aggressive and gainful over the long haul of the business. Client management is an exceptionally huge feature of the accommodation business.

The complex is a manifestation of dedication and commitment in the boost of the union of the defense forces of UAE. There is cooperation among the various leaders including Dulce Ortega, the business development manager at the club. According to Askew et al. (2011, p.76), a manager plays a vital role since they streamline all activities of the club towards the attraction of investors and tourists and enhances the welfare of the Armed Forces Officers. Consequently, the investors are provided with an opportunity to tour the area and develop investment ventures. The leadership of the business development manager will ensure that eth hotel is open to the international community. According to Wakefield (2006, p.89), clients of the club need the workers to satisfy their different preferences and attend to their needs in the course of their stay in the club. Tourism is an imperative area of the UAE and along these lines, the friendliness and tourism industry is thriving and aggressive there. There are an expansive number of lodgings in Abu Dhabi, which satisfies every one of the prerequisites of the area, convenience and spending plan of the clients (Tatchell, 2009 p. 40). To pick up a focused edge in the business sector, it is fitting for a lodging to work thoroughly for the change of the client management.

The director of sales and marketing, Luis Fernandez also helps in making the club a hub of business and attraction to many tourists and businessmen. According to AL Abed (2010, p.81), the leadership of the company ensures partnership of the club with many other entities. The club is a destination for many people, especially because of its quality customer service delivery. The service delivery is enhanced by the able leadership of the organization. The most thrilling aspect of the club is its architectural design, which is one of its kinds in the whole world. The club is surrounded by gardens, which contain more than 142 species of plants (Darraj & Goldschmidt, 2008, p.38). Giving remarkable client management is an exceptionally basic issue for the neighborliness business. Clients of clubs expect a decent level of management from the club representatives and if not given, they may regularly feel disappointed but rather on the off chance that they are given preferred management and ensure that amid the following visit in the city, they will stay in the same club. The fundamental target of good client management is bringing the clients back.

The management of the club has also ensured that there are plenty of the leisure activities to attract the international visitors. The complex contains more than eight restaurants offering different cuisines, and this suits various nationals of the world. The restaurant under the umbrella of the club is considered the best in the world. The club offers many services to the customers including family brunches and romantic candlelight dinners. The club’s 600 guest rooms are fully fitted with entertainment (Globie, 2012, p72). The guestrooms are fitted with every kind of Arabic entertainment and traditional amenities, and this gives the club the cultural identity because the majority of the club members are Muslims. This process should be possible if the level of management gave to the client is adequate to fulfill him with the goal that he ought to a spread a positive input about the club that will pull in more clients to the club (Tracy, 2014 p. 55). The principle center of client managements is the consumer loyalty to pick up maintenance by making solid and long haul relations. The club is giving customers the quality customer service delivery (The United Arab Emirates, 2009, p.56). The aim of the military officers club is to serve as a world's most extravagant lodging and recreation destination and to come out on top.

The club is also sensible to the disabled people because it provides the amenities, which are accessible by wheelchairs. According to Benesh (2008, p.73), the armed forces officers club is free of smoking. Moreover, the club is upbeat with technological advancements. Connectivity is enhanced by the internet accessibility by all of the club members. Such a feature is important for customers because they can connect with their friends worldwide hence the club offers a great and mnemonic experience for the club members and the visitors. Additionally, there is a deposit box. An LCD flat screen IP television is also provided for the actual and potential club members (Knowles, Diamantis & EL-mourhabi, 2004, p.54). Another vision of the lodging is to contribute to making Abu Dhabi the focal point of social exercises of the Middle East and military officers club a breakthrough in the nation which can have any prestigious wearing occasion in Abu Dhabi. The Armed powers officers club has an exceptionally pleasant office to reserve a spot in the lodging. It has an online reservation entrance where the client can make advance bookings for their stay in the lodging. The client can likewise check the status of accessibility of rooms on the future dates when he needs to visit the lodging.

Organizational Structure

The club is anchored to a vertical organizational structure. In this regard, the rank is emphasized. The CEO, the directors, strategic managers, the tactical managers, the operational managers and the line managers relate in this order. Such a structure fosters order and accountability in service delivery. The various heads of the various departments of the armed forces officers club perform their duties with utmost dexterity and accuracy (Business Magazines International, 2011, p.92). There is order in the manner in which the activities are performed. This notwithstanding, the management team usually meets to discuss vital issues facing the club. Numerous online installment alternatives are accessible on the site for the comfort of the client to pick installment choice which suits them the most. Reservation entry additionally gives numerous offers on the development booking of rooms. The military officers club used to give the abnormal state of client management to the visitors of the clubs. It is a standout amongst the most unrivaled lodgings on the planet, so the rundown of the club visitors is likewise extremely select. In the wake of getting spoiled with the world class client benefit, the clients are invited to give a legitimate criticism about their stay in the club.

Moreover, it is important for the management to involve the stakeholders in the decision-making process. This helps in boosting the implementation of the policies of the club. For instance, customer service is one of the major focuses of the club. Therefore, it is imperative for the management to consider the sales and marketing department in making a decision related to the team. The club is big; hence, it requires an efficient flow of information to enhance corporation and achievement of the objectives. The top leadership is involved in the crafting of tenable policies. According to Diamantis (2014, p.84), the armed forces officers club top leadership determines the budgetary process. This criticism is useful in keeping up long haul association with the clients. The lodging gives the office of participation with the gathering. This enrollment office is extremely valuable in the event of earnest bookings in the club. Individuals from the lodging are the clients who used to visit the club all the more frequently. This office is the advantage of the long haul relationship between the club and its clients. The individuals from the club are given need if there should be an occurrence of inaccessibility of enough opening in the lodging. Gathering input from the clients is a basic issue for giving the best client management in the business.

Strategic management of the club is ensured, and forecasts are made subject to the available resources. The club is also strategically located. In this regard, the club can shoot many events for its members and visitors. Tourists are usually thrilled with the great experience they are offered. The club usually provides the best hospitality service. Additionally, the club has incorporated conferencing technology, which ensures that the club’s gatherings are successful with regard to dissemination of information (Walker, 2010, p.45). The sales and marketing team helps in the promotion of the various offers of the club. Words from the clients are critical for the lodging. These criticisms are utilized to enhance the nature of management if necessary. UAE is the primary spot of fascination for the travelers all around the world. Tourism is an essential industry in the UAE and individuals used to visit UAE both for work and fun. The club helps its clients to give travel visas to the UAE amid their stay in the nation. Gaining visas are the most tedious errand for a visit in an outside nation. This considerable assignment is made simple for the clients by the military officers club by giving them the travel visas to the UAE.

The services and products of the club are showcased I the international platform. The club receives many visitors especially during the holidays of summer and spring. The club’s leadership is in top gear with regard to market expansion and product differentiation. In fact, the club is a notch higher in customer service delivery. It offers services designed specifically for a certain group like the European guests. Additionally, continuous improvement is the main focus of the club’s management. The club seeks to comply with the international standards in all its operations. Till now the military officers club used to give an individual steward to each room and suite yet now the head servant management has stepped ahead, and the club is giving an IT head servant to a private conference. On the off chance that a client needs printed duplicate of some of his record, then he does not need to go to a printer to get his archive printed. The military officers club gives the management of Internet printing. The client needs to transfer the electronic duplicate of the archive on the web entrance of the club and request it for printing. Ostensible charges are pertinent for the printing of reports.

The club management is always carrying out the benchmarking exercise to keep abreast with the stiff competition in the market. The club has indeed evolved over time to become a hub for business meetings, social gathering, and recreational facility. The club provides cultural and entertainment for both the civilians and the military. This creates harmonious coexistence because of the interaction between the army and the civilians. Additionally, law implementation is easy in UAE because of such a club. The club is also strategically located by the seas-side hence providing a glamorous and panoramic view of the sea (Damlūji, 2008, p.31). This is the feature, which makes the club idea for many visitors across the world. This management increases the value of the client management gave by the suite. The lodging has boundless relaxation and recreational offices accessible. The lodging has wellbeing spa, wellness suites, vitality zone, tennis and oar programs for well-being and wellness of the clients. Numerous water sports exercises are encouraged by the club where the clients can appreciate the rush of the vast ocean. The club has children play area very much furnished with slides and swings and numerous kid exercises sorted out by the shoreline club.

B. Critical Reflection of the Placement Role

The placement roe encompasses the provision of the competitiveness in the field. The competition within the club will provide me with insight into the armed forces job. The competitiveness will increase mechanics of being absorbed in the job. The environment is competitive; hence, it is an ideal opportunity for me to improve on my weaknesses. The placement role will expose me to the interaction and social interaction with my colleagues. Consequently, I will be equipped with social skills. The placement will make me prepared for any form of task related to the armed forces in Abu Dhabi. The incorporation of the technological issues in client service is as a result of the armed forces officers club’s advancement (Damlūji, 2010, p.92). The technological personnel help the clients in setting up their office system, organization's network or any convenient issue with some specialized apparatus or application. The technological head servant is accessible for the management of the clients. Correctly Supply Chain Management is an arrangement of methodologies used to effectively incorporate suppliers, makers, stockrooms, and stores, with the goal that stock is created at the right amount, to the right area and at the ideal time, minimizing the expense and enhancing the management quality.

The club is funded by the UAE government. In this regard, I will learn funds management skills while working at the club. Moreover, the placement provides an opportunity for one to learn the operation of a mega-club like the Armed Forces officers club. Moreover, the placement will provide an opportunity to learn the business patters existing in Abu Dhabi. Additionally, the placement will helps me understand the evolution of the club over the period. The insight into the operation of both the military and the civilians within the club complex is vital. Moreover, the interactivity of people will be an aspect I will be interested in learning. Customer service manager for every room is being given by numerous clubs and is insufficient for the military officers club (AL Abed (2010, p.43). Contribution to this administration is the representative of the lodging who is all around prepared in the neighborliness business and in technological aptitudes too. The procedure of administration operation is the preparation of the staff for the part of technological head servant. They are prepared to take care of technological related issues of the clients.

I will also have a chance to learn the various kinds of cuisines preferred by various nations. The entertainment services preference will also be a great aspect to learn. For instance, the Chinese prefer yoga sports event unlike other nationals. The placement will also enable me learn marketing and strategy development. Additionally, I will be able to learn the planning and amendment of the policies of the club. Moreover, I will learn ways of applying the marketing and strategic development. This will enhance my creativity and innovativeness because I will be able to apply acquired knowledge in the field. I will also be privileged to learn interpersonal relationship development. Aside from the positive input another vital yield will be the following stay of the visitor in the club. Overseeing solid and long haul relations with the visitors is vital for the maintenance of the clients. Military officers club helps its clients in getting the transitory traveler visas of the UAE (Globie, 2012, p.92) Contribution for the administration operation is the client's archives, and charges of the visa. These are the necessities for getting the travel visa for UAE for the clients of military officers club. The procedure of the administration operation includes numerous progressions as it needs to experience an administration convention which is a bit tedious however not as much as what it takes to get a travel visa specifically from UAE government office.

Moreover, I will be proficient in communication compared to the current time. Time management is also indispensable in the club management. Therefore, I will learn such vital skill while undertaking the placement role. Interpersonal communication supersedes all the skills I will learn during the placement period. Placement provides an opportunity for learning and development of a wide arrange of skills in readiness for actual absorption. The period of my placement will be two months and one week. The procedure of the operation includes the association between the clients and the workers of the club. Visitors used to continue speaking with the club staff amid every one of the hours of the day, and the reaction of the staff assumes an essential part during the time spent changing inputs in the wanted yield. The lodging staff is very much prepared in the field of accommodation and satisfies all the requirements of the visitors of the club (Darraj & Goldschmidt, 2008, p.27). The end-result of the efficient to the operation is the long haul association with the clients. A glad visitor with the offices of the club will give a positive input of the client administrations of the lodging.

The placement period will be adequate for me to learn the aforementioned skills and have necessary exposure and experience. The period will be adequate for orientation and interaction with my peers and instructors. The supervisors will also have an opportunity to cross-examine me to ensure I am ready to take a job at the Armed Forces Officer Club. I will learn group dynamics, especially in the contest of working with employees. The placement will enable me to understand the art of creating a friendship with people. Fruitful conferences and government meetings and summits with no unsettling influence or hinder because of some missing hardware or administration are the yields of this administration operation. Fulfilled client is the immaterial and most essential result from the operation. Strengths officers club is one of only a handful couple of clubs which give seven-star offices to its clients. So the rundown of visitors of the lodging turns out to be exceptionally selective the same number of a government official, Hollywood stars, and games star used to visit the club. The contribution to the administration operation is the visitors and the workers of the club.

My time at the sports management facility will offer me a chance to learn management of sports. The preparation of facilities is a daunting task, which requires commitment and accuracy. Therefore, I will be privileged to learn such an important skill. The placement period will be my success given that I will indeed be given a chance to independent prepare and test the operation of facilities. In the long-term, I will be able to innovate and invent noble creations. Additionally, I will work in the financial department whereby I will acquire financial management skills. Meeting rooms or theater are reserved for different purposes. So as a matter of first importance the prerequisites of the client are concentrated on and an estimation of the monetary allowance is given to the client. In case that the client needs any progressions then the monetary allowance is generally overhauled next stride that is the establishment of the additional offices are done in gathering rooms and the rooms are prepared and all around outfitted for the gatherings going to held there.

The placement in this department will afford me know how of funds management and investment decision-making skills. I will be able to understand the art of investment predictions and speculation. The hours of working in the course of the placement period will be 6 hours. Such hours are adequate for the learning experience. I will endeavor to diligently obey the pre-set rules and regulation of the club including accommodation rules, punctuality, safety regulations, and work etiquette. The military officers club is one of the best venues for government meeting and summits. Gatherings and meetings of numerous multinational organizations are orchestrated at the gathering rooms and hall of the club (Puller, 2007, p.77). The contribution to the operation of this office is the space of the meeting rooms. These extra administrations go about as contribution of this client administration. Information is the bit of data gave by the client about his necessities of the meeting or gathering rooms. Change procedure of the above info contraptions and administrations into the coveted yield of the administration incorporate a couple of steps.

My weakness is interaction with people. Therefore, the placement opportune will enable me to resolve my weaknesses for the better. I will have a chance to communicate and socialize with my peers and colleagues. In the long-term, I will be free of sociophobia. According to Wakefield (2006, p.43), effective communication and interactivity are the backbones of success. Therefore, it is vital for me to activity take part in the various activities with colleagues. Sharing and exchanging ideas with colleagues will provide me with an opportunity to learn new knowledge and better ways of doing my job at the club. For instance, the preparation of the facility is a practical venture, which requires know-how. In this case, apprenticeship is indispensable for my success. The procedure of reservation incorporates the exchange of sum for the reservation made in the lodging. The benefit of change procedure is the client administration for reserving an advance spot in the club. The procedure gives data about the accessibility of rooms or suites on the specific date when a client needs it. The procedure additionally gives the data about all the sorts of rooms and suites in the club, their particulars, offices in the rooms, and charges of the rooms. Utilizing this data client can pick the sort of room and administrations they require. In the wake of making the installments for the reservation, the client can get his room booked in the lodging on the craved date.

I am accustomed to individualism, and I am an introvert. The placement role will help me explore my opportunities as an extrovert and socialite. Interactivity also makes the working exercise enjoyable and satisfying. The social interaction also helps in easing tension, especially when faced with huge workloads. The placement will improve my earnings given that I will be more motivated to work in the club than any other place. In the operation of this administration, the inputs given are the web gateway for the reservation framework where the inquiries for the accessibility of rooms on are asked, and data from the client is additionally required. The other factor is the installment choices for the development booking. The change procedure of this administration incorporates the adjustments in the database of the club reservation framework. The database gives the consequences of the inquiries made by the client in regards to the opportunity of room on the given date.

Every organization requires synergy. Placement will make me the best candidate if all the people in the placement because a combination of my skills and the acquired skills will lead to success in all spheres of the club. The placement role encompasses many aspects of the job. The placement will serve as a challenge for me because it will enable me experience new and unfamiliar skills and know-how. The Armed Forces officers club is a mega entity, which has a complex network of operations (Puller, 2007, p.44). Administration operation administration is the procedure by which association produces administrations which are valuable for the client. Operation administration deals with dealing with the procedure of creation of administrations. The procedure of change of information assets in the yield of administrations is called an operation. The operation procedure of changing inputs into yields unquestionably enhances the last item or administration which is known as the quality added to the administration.

The ability to understand the operations and the relationship between various departments and sections of the club will definitely equip me with skills and know-how of managing big entities. The placement role is worthwhile given that working alongside the military will provide me with insight on the operation of the army (Hassanien & Dale, 2013, p.87). Such is a rare experience because the military is usually specially trained for the defense of a nation. The learning of interpersonal skills and teamwork is a vital element in career development and performance. The military officers club gives an abnormal state of administration to its client. This level of administration can be created just if the association consolidates an administration operation administration which keeps a watch on the procedure of generation of administrations. Different client administrations in the military officers club are talked about above, and here these administrations are being broke down on the structure of administration operation. In the military officers club, the club reservation framework is a client administration.

Conclusion

Armed forces officers club is a great and luxurious place. The club hosts both the military and civilians. My placement role in this club accrues many benefits to me, especially on the academic and career development aspects. The club has undergone evolvement over the years and has included entertainment and sports exhibitions in its entertainment package. I will learn social skills and experience finance, facility preparation and operation and hospitality. The placement period will be a success for my employability prospects at the armed forces officers club.