Tourism between Sydney and Bali - Case Study Example

Tourism between Sydney and Bali xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Name xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Course xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Lecturer Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Date The transit route The key industry firms offering tourists with transit between Sydney and Bali include ventures in air, water and road transport. The air services providers include amongst others Garuda Indonesia, Jetstar Airways, Virgin Australia, and Qantas Airways. Whilst in Bali, the tourists majorly use local transport means including Bemos, buses, taxi, rental cars, motorbikes, and bicycles, dokar and local cruises (Bali Tourism Board 2011). Maximum touristic capacity in the region has not yet been reached, as evidenced by projected numbers. The TTGR In Sydney, the TTGR, some of the key tour agencies include the Australian Travel Specialists, Anangu Tours, Captain Cook, Expedia Australia, Australian 2000 Travel and SIA Holidays. The Indonesian government has representatives in the TTGR. The Ministry of Culture and Tourism is represented by the Abroad Promotion Directorate and the Indonesian Tourism Board mandated to market and manages tourism matters. The Association of Hotel and Restaurant and the Bali Hotels Association have affiliates in the TTGR. The Sydney market has four identified segments, as is the whole of Australia: youth segment, holiday makers, and family and honeymoon most belonging to the middle class of spenders. The Bali destiny offers products unique for each of these in terms of taste, quality, experiences, and price. Promotional and marketing activities include the hosting of show and exhibitions and as well meetings. E-commerce and promotions have also been used. Environmental factors Whilst the Bali tourism industry is affected by many other factors, being an open system, tourism flows have been majorly influenced by the political issues such as terrorism. Few would dispute that the terrorist bombings of 2002 precipitated a crisis for Kuta and Bali (Gurtner, 2004). A more impactful 2005 attack on the industry led to travel advisories from TTGRs. Tourism has negatively affected Bali. Authorities are getting concerned with the negative environmental impacts due to tourism. The concern is on ensuring there is sustainability meeting the needs of the present tourists and host regions, while protecting and enhancing opportunities for the future (Kunkel 2010). The TDR -attractions Bali has an offer of many attractions ranging from natural attractions, cultural and as well developed facilities. The natural attractions include lakes and volcanoes, beaches, coast, rivers, and wildlife. Culturally, there is diversity in the traditional Bali traditions exhibited in their dances, festivals, artifacts, museums, palaces and temples. There are classical hotels, restaurants and spas (Bali Tourism Board 2011). The attractions allow nature and wildlife tourism, cultural, metropolitan and gastronomy for various market segments. There is relatively higher concentration and development of these within Kuta and along the coast. The TDR (the tourism industry) Bali has an array of hotel and restaurants, rental villas and cottages which accommodate tourists, well distributed amongst regions such as Kuta, Seminyak, Jimbaran, Legian and Tuban. There are many tour-operator firms who constitute the Association of Indonesian Tour and Travel Agencies. Through the Bali Tourism Board, and the Culture and Tourism ministry there have been multiple local and international promotion activities. At the very local environments, this is being done by Destination Management Organizations. The industry is heavily politically influenced as the government seeks to institute control policies. Bali’s developing economy also largely affects the costs of operations. In addition, local and international politics have had a role especially with rising terrorism alarms. Collaborative efforts There have been collaborative efforts between the Australian and Indonesian. This includes Australian Sales Mission 2011- attended by Bali tourism professionals majorly aiming at strengthening relations with the Australian counterparts. The mission, organized in May 22nd-31st entailed visiting Perth, Sydney, Melbourne and Brisbane and having, in each, cocktail dinner and cultural performances and meeting with Australian retailer agents. Embassies, consuls and trans-country agencies have also been important collaborative takes. Overall industry performance: Bali has been on a steady positive trajectory weathering off terrorism attacks of 2002 and 2005, and as well the recent economic slump to receive a record 2.57 million foreign tourists on 65% room occupancy. Compared to July 2010, the number of Australian tourists went up 25% in July 2011 and the total foreigners targeted to be up to 2.8million this year (Denpasar 2011). This is according to the Bali Central Bureau of Statistics which also noted that the number reached 432,480 between January and July 2011. The destination received the Best Island award given by Travel and Leisure in 2010 with the Hotel Four Seasons getting awarded in the World Best Hotel Spas in Asia. The World Bank estimates that tourism accounts for about 50% of Bali’s economic output (Hara 2008). Indeed, Bali has become the jewel of in the crown of government policy hosting ever large numbers of visitors (Mowforth & Munt 2009). The attractions influence a consistently growing flow of Australians but are still not well harnessed especially due to the recurrent threat of terrorism. Key issues This tourism system is faced with many challenges, or opportunities. An issue attracting public policy development due to the way it affects the systems elements and sub-elements is destructive environmental impacts related to rapid and unplanned tourism of Bali since the beginning of mass tourism. The sudden influxes of visitors and growing investments have led to environmental shock. This is due to pollution of water resources, localized flooding, increased waste generation, in addition to coastal pollution manifesting as destruction of coral reefs and beach erosion. These have led to the institutionalization of the National Policy on Tourism. Several decrees related to the issue include the Decrees: Proper Clean River Program, Standard Quality of Liquid Wastes for Hotel Operations, and Clean River Program to require hotels to install liquid waste management unit. There is also a Memorandum of Understanding with the Association of Hotels and Restaurants and a program to assess business entities achievements in implementing the clean river program under which hotels and restaurants are awarded and color coded. The government has developed the Tourism Development of Bali aiming to guide on optimal space usage and minimize tourism impacts on environmental sustainability. Conclusion Tourism flows in Bali from Sydney and elsewhere have maintained a steady upward growth. The Central Statistics Agency recorded a 25% increase in the number of Australian visitors in the first half of 2011. This is attributable to marketing and infrastructural development by both the private and public sectors. The attractions also remain an important element, such that even though the government has announced cut budgets, the trajectory still keeps. References Bali Tourism Board . (2011, Sept 27). Retrieved 2011, from Bali Tourism Board: http://www.balitourismboard.org/bali_tour_object.html Beirman, D., 2003, Restoring Tourism Destinations in Crisis A Strategic Marketing Approach. Australia: Allen & Unwin Denpasar. (2011, September 27). Up to 2.8 Million Tourists This Yeay. The Bali Times . Gurtner, Y. 2004. After the Bali Bombing- the Long Road to Recovery . The Australian Journal of Emergency Management Vol 19 (4) , 56-66. Hara, T. 2008. Quantitative Tourism Industry Analysis: Introduction to Input-output,Social Accounting, Matrix Modelling and Tourism Satelite Accounts . Burlington: Elsevier. Kunkel, M. 2010. Analysis of the niche tourism segment wellness/spa tourism and evaluation of its degree of sustainability. Munchen: GRIN Verlag GbmH. Mowforth, M., & Munt, I. 2009. Tourism and Sustainability : Development, Globalisation ans New Tourism in the Third World 3rd Ed. New York: Routlegde. Weaver, D. & Lawton, L. 2010 (4th Ed) Tourism Management, John Wiley & Sons Australia Ltd, Milton Qld Read More