Montreal City Destination Competitiveness - Report Example

The paper 'Montreal City Destination Competitiveness" is a perfect example of a tourism report. Destination competitiveness is a broad concept that encompasses productivity levels of various elements of the tourist industry, price discrepancies, and qualitative aspects that affect the attractiveness or else of a destination. According to Bierman (2003), a destination is a state, country, city, region, or town, which markets itself or is marketed as a place where tourists can visit. The chosen destination city is Montreal in Canada. Montreal is not as popular as it should be considering the tourist attractions in the region. It carries several attraction sites such as Mount Royal which is the green line close to the city center and rises about 233 meters above the conurbation. The city has other attractions such as the old Montreal, Parc Jean Drapeau, Botanical Garden, Rue Sherbrooke, Places Jacques-Cartier, Notre-Dame Basilica, and the Olympic Park among several other attractions.

The major reason for choosing Montreal city as the city for my destination report analysis is the wide platform it offers to study and analyze the elements of the competitive model. The second reason is that many people around the world do not know much about the city hence its analysis will be of great benefit to many. Finally, the attractions of the city are amazing making it interesting to rate its destination competitiveness and what can be done to improve it. In the evaluation of the city, the paper will focus on ten factors and rank them in terms of their overall impact on the competitiveness of the destination. Lastly, we will provide some overall suggestions for Montreal city.

Competitive Elements

Ritchie and Clouch (2003), classifies the competitive elements of tourists destination into five categories. These categories are qualifying and amplifying determinants, destination policy and planning development, destination management, core resources, and attractors, and supporting factors and resources. It is not fair to leave out any categories when selecting the competitive elements. Although these categories are interdependent, the best results can only be achieved by selecting one or more factors from each category because no category can replace the other. Since our analysis is limited in length, we have selected the destination competitiveness elements from all the categories to ensure that the Montreal destination competitiveness report is analyzed in the best possible manner. The elements selected are the most important to Montreal city as far as destination competitiveness is concerned. However, it does not mean that these are the most crucial elements in the competitive model.

We will first focus on qualifying and amplifying determinants since they are the most crucial elements of a destination. The first selected element in this category costs/value. Value is very crucial to tourists because they want to know the value of the service they are going to enjoy and at what cost. You cannot evaluate the destination competitiveness by leaving this crucial aspect because it not only deals with the satisfaction of the tourist but also the price they are willing to pay because of the satisfaction. If the value is low, the tourist will be willing to pay a low price for the service or product. An attempt to charge a high cost will lead to low destination competitiveness, the low popularity of the destination and consequently low income. A place may be highly competitive but because of high-cost tourist may shy away from it in favor of an alternative destination. The other reason the cost/value of the destination was selected is to check the affordability of the place. Tourists belong to different classes due to their varying disposable income. A destination that has many attractive sites with varying costs gives a chance to tourists of different classes hence raising their competitiveness (Ritchie Clouch 2003).