Sustainable Management Approach to Tourism and Hotel Industry - Coursework Example

Sustainable Management Approach to Tourism and Hotel Industry Insert Name Institution Name Introduction Tourism and hotel industry is considered one of the first five employers in the world. The industry supports some of the major industries like transport and communication in the world (Edwrds, 2005). In Australia, 90% of tourism business is small to medium enterprises with less than 100 employees (Cromptom, 2001). Tourism sector no matter its size is faced with major challenges and this paper is going to discuss some other the major challenges facing the management of hotel and tourism industry. The industry is faced with management challenges, operations, development, competition, and the rapidly changing demand and size of the industry. In addition to this, the paper highlights the significance of adopted corporate social responsibility by most of the tourism and hotel managers. Corporate social responsibility is the services provided by the tourism, hospitality, and hotel industries for the betterment of the society and the environment in general (Handerson, 2007). Through corporate responsibility, both the donors or sponsors and the recipients have the advantage of benefiting. In the end, the paper discusses the recommendations that are necessary for development of the hotel and tourism industry while protecting the resources needed for use by other generations. Benefits of corporate social responsibility in tourism and hotel management According to world tourism organization(Organization, 1995)sustainable development for business leads to the management of resources such that economic, social, and aesthetics needs can be developed while maintaining cultural integrity, ecological processes, biological activities and life support systems. It is for this reason that the tourism and hospitality sectors have embraced the social corporate responsibility approach. Corporate social responsibility requires the stakeholders that are the community, the hotel industry, the government, and the donors to come together and lay down strategies that are aimed at affecting their plans. Some of the advantages of this approach can be seen in the sense that people are becoming increasingly aware of environmental degradation and the need to take care of the environment (Group, 2010). Corporate responsibility has helped in identifying problems at younger stages and this has helped in resolving and finding solutions to these problems. It has also helped minimize resource waste and use of environmentally friendly technology in the hotel and tourism sectors. Through corporate responsibility, it is possible to ensure compliance with operational development plans, standards, and targets for sustainable tourism through provision of incentives, monitoring and evaluation, and law enforcement activities where it is necessary(Vella, 2000). Corporate responsibility has helped in raising awareness through education of the community and the society in general on the importance of sustainable development of the tourism industry. Several networks and dialogue teams have also been established through the process of corporate social responsibility in the tourism industry. Despite the competition in the tourism sector, the corporate social responsibilities have ensured healthy competitive environment in the tourism industry (Porter, 2006). The problem of geographical and global inequality is identified through social corporate responsibility and several policies are provided in regard with the same. Characteristics of Sustainable Competitive Advantage Competitive advantages are inevitable for the organizations that want to achieve high performance with reduced risks (Caroll, 1991). The advantages are not limited to external characteristics but composed of the expression of original value-added qualities and they are considered a result of a non-stop differentiation. The major characteristics include; Selection of improvement portfolios Organization of information Designing, execution, and maintenance of the strategic critical processesis important in the tourism industry. As mentioned earlier, the tourism industry is facing many management problems such as lack of proper training and handling skills, lack of entrepreneurial skills among handlers, low entry barriers, inconsistent bureaucratic and local authorities are some of the challenges faced by the industry (Thompson, 1992). Besides this, lack of technology and e-commerce and poorly integrated business locations are some of the challenges. Most of the tourist management organizations have opted for professional tourism management services through corporate management to ensure growth and development in the sector. Corporate management helps the organization fosters on a set of crucial skills, dispositions, behaviors and other critical conceptions that are needed for effective management to be yielded(JF, 2002). They can be used by a manager in aiding perform the supervisory roles with a high level of efficiency without compromising any social concern. As it complements, its accompanying competences include the following factors;first is factoring in leadership intellectual capabilities which is a strategic envisioning. Secondly is by factoring in work management, which is all about plans and organs. Thirdly is factoring in communication to boost interpersonal relationships as well as enhancing information delivery, and factoring in the management of people; which has the postulates such as empowerment, delegation of duty, self-upraised individuals, just to mention but a few considerations (Lauren, 2008). Strategic management involves analysis of both the external environment and organization, creation of a strategic guide, strategy formulation, and strategy implementation. Organizations always need to start with proper strategic management of employees (Junior, 2006). Good management works to determine the best strategy in accordance to the environment, human and technical factors. This does not mean that the organizations should submit to these factors but can develop their own environment, which can be achieved by involving the stakeholders, incorporation of new technology, publicity etc. Strategic management contains strategic planning and thinking i.e. development of a plan and creativity respectively (Kalpic, 2002). It is important for an organization to constantly keep stock of its workforce and evaluate its performance for the following three important reasons. First, is to improve organizational performance through individual contribution. This should be an automatic process of the HR management. Secondly is by identifying various potentials and existing talents, empowering them and transferring individuals into job places where they can better be suited and perform better. The managers should also provide equitable method of linking payment and assessment and this will help in reducing negative competition within the company. The human resource department should also advice the top management on the principles and objectives of the evaluation system. They should develop a consistent method of communication and consultation system with both the employees and top managing officials. They should also assist in setting of goals, objectives, standards, and evaluation by defining targets. They should also assist in explanation on how to quantify and agree on objectives (JF, 2002). Besides this, they should also help in eliminating complexity and duplication. The HR should also familiarize their employees on the various stages of evaluation to be carried place. They should also bring to attention the various rewards attained by achieving the companies goals after the evaluation process. The evaluation and process should win the confidence of the employees in order to attain good performance. Constant monitoring of the scheme and reviews are important in ensuring that the evaluation process remains viable and effective. Stock Management Managing the stock and locating the stock mix within the tourism industry is one the toughest challenge facing many tourism managers. Considering the complexity and biodiversity nature of tourism concentration in one region for the customer is an effective skill, which could lead to losses within the company if neglected (Developement, 1994). Strategic identification of the market mix for the company should be one of its key roles while identifyingand establishing core values of the company. It is also important to note that both external and internal conditions influence the identification and location of stock mix within tourism and hotel industry (Mowforth, 1998). Measuring customers accommodation is a vital continuous process in any business and perfect orders is just one way of doing such checks. Perfect orders check include those areas where there is direct interaction with the customer including support areas (Randal, 2003, pp. 45-48). A perfect order measures the effectiveness of the overall logistic performance. Perfect orders integrate with all the supply chain and business partners. This component of the organization greatly depends on organization’s supply and purchase chain and is dependent on how the organizational supply chain is efficient. Accuracy in product delivery is also very important in order to avoid disappointing the customers. We can summarize perfect ratio as the ratio of perfect orders to the total orders of that supply chain. Absolute performance reflects the impact the firm has on its customers (Ward, 2004, p. 1). Customer satisfaction can be described as a post consumption evaluation of concerning some specific products or services (Alan Mankervis, 2010). Oliver developed the theory of expectancy and disconfirmation in 1980 and it proposes that satisfaction level is a result of what the customer expects and what the customer perceives. According to Oliver, satisfaction will occur when the product or service is better than the way it was expected (Purcell, 2000). Studies have indicated that customer satisfaction has a direct and indirect link impact on business results. Customer satisfaction is involved with meeting the customer’s expectations and not the real requirements. The management of the stock also depends on the relationship that the tourism and hotel companies have with their customers (Allen, 1999). Conclusion In conclusion, the tourism industry is considered one of the best industries in the world employing many people in the world. 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