Freight Strategy for the Port of Guangzhou - Case Study Example

Download file to see previous pages Generally, the paper "Freight Strategy for the Port of Guangzhou" is a perfect example of a tourism case study. Guangzhou is one of China’s central cities and it is at the core of the Pearl River Delta; the city has been positioned as the best choice for multinationals for investment deployment in China. According to the Plan for the Reform and Development of the Pearl River Delta (2008 - 2020), Guangzhou was assigned new roles including being the central city for China, a comprehensive portal city, and a regional culture and education center. Guangzhou Port Group Company Ltd is a state wholly-owned company. This company was established and approved by Guangzhou Municipal government in 2004; however, the company was reformed from the initial Guangzhou Harbor Bureau to manage the Port of Guangzhou. This company is tasked with managing various operations at the port. This port is China’s biggest comprehensive hub port; it has 49 berths, 23 anchorages, and 13 buoys.

The current location of the Port of Guangzhou is on the Pearl River approximately 125 kilometers northwest of Hong Kong in the People’s Republic of China. It is regarded as the major seaport and South China’s comprehensive port (Liu et al., 2014). The Port of Guangzhou is one of the busiest ports in the world; for instance, in 2010 it handled 410 million tones of cargo inclusive of 12.6 million TEUs and thus making it the fifth busiest port in the world for non-containerized cargo and seventh for containerized cargo (Port of Guangzhou 2014). The Port’s international maritime trade is accessed by more than 300 ports in more than 80 countries and districts across the world. Given this information, the Port of Guangzhou is a crucially important economic and transport center for the Pearl River Delta region, Guangzhou province and the Peoples Republic of China at large. Guangzhou has a superior geographical and regional location advantage; economically, the city is located centrally in the economic circle of Southeast Asia (Dillon, 1998). It is an open coastal city neighboring Hong Kong and Macao; it is an economic, political and cultural center as well as a commercial center that combines manufacturing, commerce, transportation, finance, education, information and human resources.

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