Tourist Attractions in Adelaide - Assignment Example

Tourism in Adelaide Name Course Name and Code Instructor’s Name Date Table of Contents Table of Contents 2 Purpose 3 Map of Adelaide 3 Information about each attraction with picture for each attraction 3 Data Analysis and Summary 7 Data Analysis 7 Origin of visitors 7 Gender 7 Age 8 Perception of Adelaide as a tourism centre 8 Visits to places and reasons 8 Conclusion 10 References 10 Appendix 11 Purpose The purpose of this report is to analyse on “most popular tourist attractions in Adelaide” Map of Adelaide Adelaide city was established in 1840 as a colony. According to 2009 statistics, the population was 19,444. The area of the city is 6.0 square miles. The following is the map of Adelaide Information about each attraction with picture for each attraction Botanical gardens – this is a 51 ha public garden that is located in the Adelaide Park Lands. It is one of the three botanical gardens that is located in Adelaide (Botanic Gardens of Adelaide, 2013). People utilise the gardens for different events since there are facilities that supports such events. Myer centre – the centre is located between the Elizabeth Street and the Queen Street Mall. The building is a nine-floor shopping centre that also has the largest Myer department store (The Myer Centre Adelaide, 2013). Numerous products and services are offered with the aim of satisfying their varied needs and requirements. The centre has more than 120 stores that aims to fulfil numerous customer’s requirements. The Adelaide zoo – it is among the oldest zoos in Australia. The zoo is owned and also operated as a non-profit making organisation (Adelaide Zoo, 2013). The zoo has more than 300 exotic and native species and has 1,800 animals. The animals come from different parts of the world and therefore numerous people visit the zoo with the aim of viewing these different animals. Adelaide festival – it is an arts festival that is held annually at Adelaide. The festival highlights different cultures and it opened its gates in 1960. Some of the activities that take place include dance, contemporary and classical music, theatre, opera, literature and cabaret. Thousands of people visit the festival annually and it has become an important component within the culture of Adelaide. The Adelaide casino – It is located at the northern side of the city, which is a recreational venue, and it is a large casino. The casino has 950 gaming machines and 90 gaming tables as well as function areas, several bar and restaurants. The casino is the largest taxpayers and employees thousands of people. In addition, functions can be held within the building and therefore it is an important component within the Adelaide community. The River Torrens – This River is one of the reasons why the city is located at the current location. The river that flows from Adelaide Hills and empties to Henley Beach South is 85 kilometres. The river that passes through the city centre supplies water to the city while its scenery is city’s iconic features. This is also another important component within the Adelaide society since it is free and open to any individual who enjoys the scenery and freshness. Central market – it is the market whereby numerous purchasers come for their daily supplies because the market supply number fresh foods under one roof (Central Market, 2013). Some of these foods include seafood, poultry and meat, vegetables and fruit, bakery products and gourmet cheeses. In addition, the business is centrally located and it is easier for people to visit the store. Rundle mall – this is the premier retail place of South Australia. The mall was opened in 1976 whereby the Rundle Street was closed to tragic (Rundle Mall, 2013). The mall is home to numerous chain stores, independent retails, South Australian Flagship stores and other types of retailers. Data Analysis and Summary Data Analysis One hundred and ten respondents were interviewed and 100 of these respondents filled the questionnaire according to predetermined instructions Origin of visitors Out of the 100 respondents, 60 were tourists while 40 were residents of Adelaide. The following chart illustrates these proportions. Gender Fifty-three of the respondents were male while forty-seven were female. The following chart illustrates these percentages. Age The following table illustrates the age segment of the 100 visitors Age Percentage 15-25 20 26-35 50 37-45 20 46-55 7 56+ 3 Perception of Adelaide as a tourism centre All the respondents interviewed stated that Adelaide was a good place as a tourist attraction region. They attributed to numerous structural, social, economic and culture factors as the driving forces. In addition, the respondents appreciated and all of them linked Adelaide. The respondents asserted that Adelaide is a good place to live and also to visit as a tourist location. Visits to places and reasons Tourist attractions Average of visits (out of 100) Reasons behind the visit Botanical gardens 53 This is an important component within the society of Adelaide and many people visit for leisure purposes (Botanic Gardens of Adelaide, 2013). The garden has three gardens, which are Mount Lofty, Adelaide and Wittunga that offers a range of venue options. In addition, the garden has tranquil landscape and stunning venues. Other features and activities that are offered include conferences, meetings and lectures for purposes such as weddings. Therefore, these numerous events offerings made many people to visit the region. The Adelaide zoo 47 Diversity and curiosity was the driving factor for the visitors visiting the zoo. There are more than 1800 animals ranging from pandas to birds that live within the zoo (Adelaide Tourism, 2013). Many of the people started that their spouses and children towards visiting the zoo influenced them (Adelaide Zoo, 2013). Moreover, there are educational programs that suit both the requirements of the children and secondary school students. These are some of the factors that drive numerous visitors towards the zoo. The Adelaide casino 15 Apart from been a casino, other functions offered include restaurant and bar services. Therefore, gamblers visit the casino while marry makers sample the numerous services, which are offered by the organisation (Adelaide Casino, 2013). The functions and the operations within the organisation determine the type of consumers who can visit and the expenditure in which a consumer aims to utilise. Most of the functions are ‘expensive’ and therefore indicates why fewer people visit the Adelaide Casino. The River Torrens 95 The River Torrens is an important component within the environment of Adelaide since it cuts across the city centre. Rundle Mall 95 This is the “shopping capital” in South Australia after it was created in 1976 (Rundle Mall, 2013). Many of the respondents have bought or walked through the mall with the aim of purchasing something or fulfilling curiosity requirements. Numerous types of products from across the world are available for consumers to sample. Myer Centre 52 This is a nine floor building has houses numerous businesses that offers numerous products to the consumers. Moreover, the mall has the biggest shop of Myer whereby the consumers can easily access products and services easily (The Myer Centre Adelaide, 2013). The mall opens sevens days in a week and it has 120 shops offering a range of clothes, travel services, food and cafes. In addition, there are special services for tourists and tourists are advised to purchase at a discount based on the special passport that is offered at the customer desk. Adelaide Festival 40 This event takes place annually. People from across the world attend the events with the aim of sampling what is offered. Moreover, exhibitions and entertainments are offered both to the investors and to the customers (Adelaide Festival, 2013). Therefore, there are functions that suits different customer segments towards ensuring they visit the facility. The event usually takes place in the month of March. The local community and the local government with partial help from the central government are involved in organising the event. These numerous offerings have made many people to attend but since it is annual, fewer international or interstate visitors can visit. Central Market 85 The market offers a variety of fresh foods that includes vegetables, fruits and seafood (Central Market, 2013). These are the products that are common in any family setting and therefore many people visit the area to purchase these products. This illustrates the high percentage of people who visit the area. Conclusion From the analysis and available data, it is evident that Adelaide is a place common for tourists. Most of the interviewed respondents acknowledge the benefits associated to Adelaide and the events in which a person can participate. In addition, there are numerous areas where people can visit and be able to sample the scenery with the aim of fulfilling curiosity requirements or been informed on cultural, economic and social factors. References Adelaide Casino. 2013. Home. Available at http://www.adelaidecasino.com.au/ Adelaide Festival. 2013. Home. Available at http://www.adelaidefestival.com.au/ Adelaide Tourism. 2013. Home. http://www.adelaidetourism.com/ Adelaide Zoo. 2013. Home. Available at http://www.zoossa.com.au/adelaide-zoo Botanic Gardens of Adelaide. 2013. Home. Available at http://www.environment.sa.gov.au/botanicgardens/home Central Market. 2013. Home. Available at http://www.centralmarket.com/Home Rundle Mall. 2013. Home. Available at http://www.rundlemall.com/ The Myer Centre Adelaide. 2013. Centre Information. Available at http://www.myercentreadelaideshopping.com.au/Centre-Info/Tourist-Info/ Appendix Questionnaires: 1. Are you a tourist or are you living in Adelaide? (please tick) Tourist ( ) Resident ( ) 2. Gender:(please tick) Male ( ) Female ( ) 3. Age. (please tick) 15-25 ( ) 35-45 ( ) 55+ ( ) 25-35 ( ) 45-55 ( ) 4. How long have you lived in Adelaide? ____________________________________________________________________ 5. What is your favourite place to visit in Adelaide city? __________________________________________________________________ 6.Explain why this is your favourite place to visit? ______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ 7. Would you suggest some valuable attractions in Adelaide that are worth visitors? If yes please name them? _____________________________________________________________________ _____________________________________________________________________ ______________________________________________________________________ 8. Do you think Adelaide is a good place for tourism?(please tick) Yes ( ) No ( ) 9. Do you like Adelaide? (please tick) Yes ( ) No ( ) 10. Have you visited these popular tourist attractions? (please tick) Botanical gardens. ( ) Myer centre. ( ) The Adelaide zoo. ( ) Adelaide festival. ( ) The Adelaide casino. ( ) Adelaide Clipsal zoo. ( ) The River Torrens. ( ) Central market. ( ) Rundle mall. ( ) 11. Out of these tourist attractions above, which is the most popular for people who visit Adelaide city? _________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Thank you for taking part in this survey. Read More