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Cruise line - Research Paper Example

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The cruise line research proposal was given by the company to the Victoria cruise industry, to uncover the reason for the decline of 2014 and is now going into the qualitative research stage. Although the seasonal visits to Victoria have numbered around 465,000 in 2014, there…
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Cruise line research
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Cruise line

Download file to see previous pages... The Victoria Tourism is an enormous industry in the tourism of British Columbia, and it is worth to survey people who have chosen to come to Victoria. The research company will communicate with ten different Internet travel agencies in Europe and America who are willing to facilitate the research by allowing the company to access the contact information of the customers. These customers will be asked to participate by completing the survey via Skype or email. The questions on the survey will uncover the relevant reasons for their cruise ship vacation cancelation.
This research survey will be conducted to bring a solution to the issue of the decreasing number of tourists who are cruising to Victoria, BC. According to Victoria News, there was a decrease in number of visitors from 481,733 passengers in 2013, to 465,065 in 2014 (Stewart, 2014). For this reason, the research will study the cruise ship industry and try to come up with the best ways to increase the number of visitors and implement a marketing strategy that would help the Victoria BC to regain and enlarge its customer base. The research will help to correct the problem of reduced numbers of tourists by surveying the real reasons behind the decline. In this way, the cruise ship companies will be able to correct their marketing efforts and planning immediately.
The recommended methodology to conduct an effective survey is to have one-on-one Skype interviews with the 30 to 40 customers across European and American regions. Skype is a web conferencing tool that enables individuals to participate in a one-on-one interview; it facilitates an instant audio-video communication regardless of geographical location (Bembenutty, 2014).
Good (Morning or afternoon), my name is Saud Bin Aqeel from Victoria Tourism. Your recent travel Agent gave us your contact information. Thank you for taking this time to participate ...Download file to see next pagesRead More
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