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Wynn Las Vegas Functional Strategy Audit - Assignment Example

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Summary
Its location on the Las Vegas Strip is quite strategic (Wynnlasvegas.com, 2015). It also consists of a casino and traces its name after the developer of the casino, Steve Wynn. It is the leading property…
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Wynn Las Vegas Functional Strategy Audit
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Wynn Las Vegas Functional Strategy Audit

Download file to see previous pages... The latter will build on the initiative of the corporate stage to align the strategies. The strategies at the business level mainly center on navigating within the market systems whereas, at the corporate level, the strategies concentrate on defining the market. In addition, the policies at the functional level are responsible for complementing the strategies at the business and corporate levels.
The strategies at the enterprise level in Las Vegas will mainly address issues on performance. Entities focus on a particular market, product or even an industry. The unit has strategies as well as competitors. The strategies here will center on a particular line of service or product for that matter. They involve decisions in regard to these services or products. To achieve this, the business will analyze the target customers. These persons exist either as groups or individuals. Getting to understand their needs and suggestions is at the core of the strategies. They are the end users and know best how they need the service. That goes hand in hand with the plan on pricing of the products. It should be wholly inclusive to accommodate discounts, bonuses, variations on premiums and promotions. Having a favorable deal will increase customer trust as well as reliability.
Issues of strategies of operation culminate around the choice of locating the business and embracing technology in the delivery of the services. For example, is the current location of the Wynn suitable to meet its future aims? A proper location will include one that is accessible to the consumers, to the workers and has an affordable network of transportation. The integration of information technology will ensure accurate delivery of services in a shorter while. Further, there is need to have people well acquainted with the use of the new technologies (Consultants, 2015). The preceding couples with the use of the internet for communication with customers on new products and ...Download file to see next pagesRead More
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