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Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand - Assignment Example

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In direct marketing, Berger (2014) cites that the business is conducted by directly dealing with customers. In this case, the promotion of tourism is done when a particular businessperson looks for clients…
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Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand
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Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand

Download file to see previous pages... The choice distribution channel for tourism functions to convey marketing communication. These communications assist clients in booking for accommodations, making payment and obtaining various tourism goods and services that the tourists may require. According to Berger (2014), there exists two basic options for contact; a two-way response which conveys information directly between the prospective client and the produce. On the other hand, indirect response is the case when third parties are involved in channeling information to clients, p.275. Indirect marketing involves the use of intermediaries. Experts declare that when intermediaries are used, they facilitate the buying of commodities in advance. In addition, the channel is very efficient when bringing about promotions and discounts.
Furthermore, it is significantly important for businesses dealing with tourism products and services to be strategically positioned. It is vital for both micro businesses and large tourism businesses to ensure that their offices are strategically located so as to attract large clientele base. The choice location should ensure a correct system of reservation, effective payment and information system and physical accessibility, Berger (2014, ...Download file to see next pagesRead More
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