StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand - Assignment Example

Comments (0) Cite this document
Summary
In direct marketing, Berger (2014) cites that the business is conducted by directly dealing with customers. In this case, the promotion of tourism is done when a particular businessperson looks for clients…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand
Read TextPreview

Extract of sample "Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand"

TOURISM DISTRIBUTION OPTIONS IN THAILAND Tourism Distribution strategies and Options
In Thailand, tourism marketing can be done either directly or indirectly. In direct marketing, Berger (2014) cites that the business is conducted by directly dealing with customers. In this case, the promotion of tourism is done when a particular businessperson looks for clients and explains to them on how strategically positioned is Thailand. In this case, the entrepreneur will not only earn an income, but will be advertising the tourism product to prospective clients. On the other hand, indirect marketing entails the use of third parties to promote and distribute tourism goods and services, p.272.
The choice distribution channel for tourism functions to convey marketing communication. These communications assist clients in booking for accommodations, making payment and obtaining various tourism goods and services that the tourists may require. According to Berger (2014), there exists two basic options for contact; a two-way response which conveys information directly between the prospective client and the produce. On the other hand, indirect response is the case when third parties are involved in channeling information to clients, p.275. Indirect marketing involves the use of intermediaries. Experts declare that when intermediaries are used, they facilitate the buying of commodities in advance. In addition, the channel is very efficient when bringing about promotions and discounts.
Furthermore, it is significantly important for businesses dealing with tourism products and services to be strategically positioned. It is vital for both micro businesses and large tourism businesses to ensure that their offices are strategically located so as to attract large clientele base. The choice location should ensure a correct system of reservation, effective payment and information system and physical accessibility, Berger (2014, p.277).
References
Berger, A. (2014). Distribution channels. In Thailand Tourism (3rd ed., Vol. Iv, p. 271). Hoboken: Taylor and Francis Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Using the criteria outlined in Chapter 15, evaluate the range of Assignment”, n.d.)
Using the criteria outlined in Chapter 15, evaluate the range of Assignment. Retrieved from https://studentshare.org/tourism/1672458-using-the-criteria-outlined-in-chapter-15-evaluate-the-range-of-distribution-options-available-to-the-cluster-of-products-and-services-within-thailand
(Using the Criteria Outlined in Chapter 15, Evaluate the Range of Assignment)
Using the Criteria Outlined in Chapter 15, Evaluate the Range of Assignment. https://studentshare.org/tourism/1672458-using-the-criteria-outlined-in-chapter-15-evaluate-the-range-of-distribution-options-available-to-the-cluster-of-products-and-services-within-thailand.
“Using the Criteria Outlined in Chapter 15, Evaluate the Range of Assignment”, n.d. https://studentshare.org/tourism/1672458-using-the-criteria-outlined-in-chapter-15-evaluate-the-range-of-distribution-options-available-to-the-cluster-of-products-and-services-within-thailand.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand

Chapter 15 discussion questions

...?Chapter 15 Questions Question In the integrated conceptual framework, the assumption is made that a core set of intervening variables has an impact on performance for leaders, subordinates and the overall organization. Intervening variables include: follower motivation, skills, role clarity, process efficiency, human and social capital, and product and process innovation. Figure 15-1 shows how intervening and situational variables have a two-way impact on leader behavior. The intervening variable of the economy, for example, influences the leader’s success criteria, which improves his power, and thus influences his behavior. Role clarity amongst followers is influenced by leader role-modeling, and such role clarity can improve a leader’s...
3 Pages(750 words)Essay

Range of Sun Protection Factor (SPF) products available within the beauty industry/enviroment

..., “It’s a big step forward in terms of strategies for preventing or delaying the onset of skin cancer. Up to now sun creams only work if you remember to put them on before you go into the sun. With this approach you have a way of repairing the damage once it has happened. The repair is completely specific to damage caused by UV-B so there should be no side-effects.” The University hopes that a sun based chemical repair kit will be available within two years for commercial usage. (Connor, Steve) With that said it is extremely important to remember to use SPF products and to use them properly. In order for these products to be effectively used, people should remember to apply sun creams and products at least 15 to 30 minutes before they step...
4 Pages(1000 words)PowerPoint Presentation

Chapter 6-15 Schaefer

Finally, the chapter discusses the impact of sovereignty on the ancient autonomous rule of the Native-Americans, which mainly involved issues such as treaties and conflicts. The sociological concept of pan-Indianism enhanced my understanding of the chapter in terms of how Native Americans perceive and or solve economic issues, health care, religion, education, and other communities comprising the American society. Chapter 7: Impacts of Slavery on African Americans This chapter offers an insight into how the issue of slavery in the US continues to affect the society, especially the culture of African Americans in the current world. Schaefer (2009) also explores the response of Black Americans to racial discrimination and inequalit...
5 Pages(1250 words)Research Paper

Evaluate the main energy options currently available in the UK

...?Evaluate the Main Energy Options Currently Available In the UK Table of Contents Introduction 3 The Main Energy Options in the UK 4 Wind Energy 4 Energy Obtainable Through Tidal-Waves 5 Bio-Fuels Energy 5 Solar Energy 7 Hydro-Electric Energy 7 Geothermal Energy 8 Nuclear Energy 9 Evaluation of the Energy Sources Available In UK 10 Conclusion 12 References 13 Bibliography 17 Introduction In the present day context, energy sources have turned out to be one of the imperative factors to support the survival of human life. It has been observed that energy is quite essential in every aspect of human life such as for cooking purposes, industrial manufacturing purposes and transportation purposes along with for various mechanical operations...
8 Pages(2000 words)Essay

Two Options Available for Claires Antiques

...Claire's Antiques Introduction Due to the rapid growth of demand for Claire's Antiques, the company need more facilities in the assembly of its three product lines namely, clocks, dinette sets, and bedroom suites. Thus, the management is currently contemplating the investment in warehouse facilities to aid in production and operation. This presentation will evaluate the two options available for the Claire's Antiques. The first alternative is the North Warehouse which will have a total investment cost of $1, 500, 000.00. Option 2 is the West Warehouse which requires $1,700,000.00 cash outlay. It should be noted that as the company currently has a level limited of resources, only one of these alternatives will be chosen. To aid...
3 Pages(750 words)Assignment

Products, Brands & Their Distribution

... his car for repair, he will prefer an auto centre where his car can be repaired within a short period of time. He is more inclined towards the time duration of the repair so he would prefer any auto repair centre. While the consumer of tinned tomato will prefer that brand that is easily available in the market. He will not develop a relationship with a particular brand. Question 4: The distribution strategy for Hunts is to provide their product through many distributors and to as many grocery shops as possible. This strategy is appropriate because Hunts deals with perishable goods which need to be delivered within a short period of time. The distribution strategy of E-Bay is to provide an online market place where a variety of products...
2 Pages(500 words)Essay

Chapter 15 - Brave New World

... Brave New World John is the son of the leader, and his mother is Linda. Because of his personal life and social status, he has a belief related to that of William Shakespeare. In chapter fifteen, John feels that it is a high time for him to end this discrimination in the new world verses the Savage. He feels a sense of empathy to the other players who includes his mother Linda. After he finds them in the hospital taking soma, he communicates to them that it was poison and never intended for human beings. This episode becomes the climax with John being upset by the conditions kept for Delta workers. When John gets to the hospital, he incites the people taking Soma and there is a confrontation between the authority and the crowd...
1 Pages(250 words)Book Report/Review

Ismg 3000 chapter 15&16

... and experienced in using the modern systems (Nolan 342). VerxaWeb Company is the bidder that Briton and Davies prefer to supply IVK Company with the new upgraded Information System. The VerxaWeb Company is the best choice compared to other bidders. It is a company that specializes in supplying information systems, product and, services to the financial service industry. VerxaWeb products and services marched exactly with what IVK Company had specified. VerxaWeb is not a very large company and, therefore, it cannot take advantage of IVK due to financial power in case of a dispute that require compensation. Previously, large companies delivered low quality products to small companies. The small companies would then sue the larger companies...
4 Pages(1000 words)Essay

Generate and evaluate options

...Strategic Development Process – Generate & Evaluate Options After the internal and external analysis of the environment, an organization formulates different strategies. These strategies guide the actions and decisions of the firm and have potency to help the organization achieve its objectives. These strategies are evaluated and the line of attack that makes commercial sense is adopted. Purpose: The business environment is dynamic and therefore an organization must generate and evaluate different strategies. Ideally, the company must have a back-up plan in case the future business scenario does not turn out to be as expected. Responsibility: The responsibility of deciding corporate level strategies rests on the top management...
2 Pages(500 words)Research Paper

Strategic Options Available to Raleigh Cycles Ltd

...Strategic Options Available to Raleigh Cycles Ltd. Introduction: Raleigh cycle limited, a subsidiary of Tube Investments is a 120 year old company which specializes in the production and marketing of bicycles. The company had been continuously trying to expand and diversify into other products like motor cycles and automobiles. However, it later concentrated on the manufacture of its core product – the bicycle. Accordingly, in the 1970’s it has developed an innovative product called the “Chopper” which transformed this company into a market leader. However, owing to many reasons, both internal and external, the company is on the downturn from very long time. (Hadland T., 2000). Previous study has dealt with those circumstances which were...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand for FREE!

Contact Us