Since then, the document has generated more heat than light among industry players. Consequently, the Government has decided to hold an inquiry into the strategy. Part of the inquiry involves inviting…
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The ACT Government, under the auspices of VisitCanberra, prepared the 2020 Tourism Strategy. The strategy seeks to provide a framework within which the full potential of the tourism industry in Canberra can be realized (The ACT Government, 2013). Its goal is to increase the revenue from overnight visitors to Canberra spend from the current $1.58 billion to $2.5 billion by the year 2020. This goal is consistent with the National Tourism Strategy 2020 that seeks to double the amount of money overnight visitors in the whole of Australia spend from the 2009 figure of $70 billion to $140 billion by the year 2020.
The basis of the 2020 Tourism Strategy was a thorough market research of the industry (The ACT Government, 2013). The research project profiled the current tourist products and experiences as well as potential for new ones. In the first short run, the strategy will seek to realize its goal through a raft of measures. The first measure is to invest in the marketing of tourist destinations in the Canberra region for both local and international visitors. The second measure is to realize direct international flights and to expand the local aviation industry. The third is to enhance the technological capacity of the industry. The fourth is to promote sectors that complement the tourism industry. These include transportation and commerce. The fifth measure is to create an enabling business environment by eliminating barriers to entry and keeping statutory requirements to a minimum. Finally, the Government shall invest in new tourist products development.
The Government recognizes that the above actions cannot be realized single-handedly; they will require the cooperation and coordination of all stakeholders (The ACT Government, 2013). These include tourism enterprises, regulatory bodies and all the attractions that the Commonwealth funds. Another broad goal if the strategy is to promote the
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The projection estimates for the industry is equally enthusiastic. The World Travel and Tourism Council predicted that the global tourism turnover would reach $7 trillion per year (Buckley 2009, p.4). The WTO cited that the current figures both in financial receipts and international arrivals will double by the year 2020 (Pforr and Hosie, p.93).
For most of the two decades leading up to the turn of the millennium, according to Collier, worldwide growth has failed to uplift their lives and improve their financial prospects, and in fact has led them down a slippery slope of economic decline and misery.
In fact for all the destinations in the various countries the global tourism markets are ahead of their own limitations. As an outcome, the factual and apparent tourism demand outer relies not simply on the mutual and monetary improvement of the tourist producing countries, on the whole world geo-political and financial conditions, but also on the geo-political and financial association between the sightseer and the diverse states.
A large chunk of the total tourist arrival in France visits Eiffel Tower which is considered as the greatest structural art in the world. This is amidst the French's resistance of the establishment of the tower with their view that it would just be an eyesore (Eiffel Tower 2006).
It attained higher growth rate in the tourism industry through sustained business strategies. Package tours and mass tourism strategies are adopted by them and it ensures growth with higher market share. "Today with '7.7 billion in sales and 23,300 employees, the company is the world's top three travel services companies and is Europe's number two travel provider.
The city of Brighton & Hove has a total area of 83 sq.km, with a population of 252,000 as of 2004 (Brighton.co.uk).
As such, Brighton promises to have a potential for tourism and without proper planning for land use there is a risk of
f the seven emirates that comprises the United Arab Emirates, Dubai today according to Wikipedia “has emerged as a global city and a business hub”. With tourism as their main revenue source, the government invested heavily on expansion of the airports and airlines. Dubai
As such, the World Tourism Organization in Tourism Highlights (2011) reports that the percentage of international tourists to Morocco rose by 18.8% between 2008 and 2010 as a result of these aggressive steps taken by the country to market its tourist
The standards faces problem in determining whether a lease is operating or capital. The IASB and FASB have developed standard on leases. The problem associated with the existing standard is the lease requirement that relates
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