Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Company - Research Paper Example

Comments (0) Cite this document
Delta Air Lines was founded as a crop dusting operation (Huff Daland Dusters, Inc) on 30th May 1924 in Macon, Georgia. The current Delta is the result of a…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Company research paper
Read TextPreview

Extract of sample "Company"

Download file to see previous pages Delta’s other major hubs including John F. Kennedy International Airport, Narita International Airport, Paris-Charles de Gaulle Airport, and Salt Lake City International Airport. Currently the organization has an extensive domestic and international network spreading across 64 countries, and it was ranked as the world’s largest airline in 2013 by scheduled passengers carried. Based on the evaluation of different corporate aspects of Delta, this paper will draw some potential conclusions about the future scope of the company.
Delta changed its old logo and introduced the 20th one (Figure 1) on 30th April 2007. The current logo is triangular in shape and red in color. One side of this triangular is slightly darker, and this shade adds some depth to the symbol.
Similarly the company changes its marketing slogans from time to time, and the current one is ‘Keep Climbing’. The Delta operates both low cost airlines and full service airlines, and the company targets more on business travelers as well as other high ranked international travelers. The firm uses all traditional and modern media to reach its target markets. Delta pays great attention to internet based marketing and maintain official pages in Facebook and Twitter. In addition, the company invests largely in television advertising.
Delta is one of the founding members of the SkyTeam airline alliance and the company has also engaged in joint ventures with Air France-KLM and Alitalia, Virgin Atlantic, and Virgin Australia. In addition, the Delta Air Lines has three major subsidiary businesses including Delta Private Jets, DAL Global Services, and Delta Vacations. The company’s strong presence in the global market coupled with its reputed corporate status assists the Delta management to operate its subsidiaries successfully. When operating subsidiaries, the company is able to share its ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Company research paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from
(Company Research Paper Example | Topics and Well Written Essays - 1250 Words)
“Company Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Company research paper

Research Paper (Ford Motor Company)

...? Ford Motor Company (Ford) is touted in amongst the largest automobile manufacturers’ world over. The company owns brands like Ford, Lincoln, Mazda,Mercury and Volvo, is present in six continents round the globe and has its presence in 200 countries. Here we analyze some of the strengths and weaknesses of the company The Strengths of the Ford Ford has a very strong brand portfolio from which it draws most of its competive advantage. The company’s customers are brand loyal and keep returning to it. Ford has also created good will in the society through its efforts in community relations. It started a breast cancer awareness campaign in which numerous celebrities were roped in. more-over, the company has extensively donated to charities...
3 Pages(750 words)Research Paper

Company Analysis Research Paper

...?Company Analysis Table of Contents Table of Contents 2 Overview 3 Vision and Mission 3 Strategic Objectives 4 Financial Objectives 5 Company’s Strategy 7 Strengths 8 Conclusion 10 References 11 Overview The paper intends to discuss about a company that is listed on NYSE or NASDAQ. Ford Motor Company, which was established in the year 1903 by Henry Ford in Detroit, meets the requirement. Ford Motor Company, is the second-largest automobile company, and represents $164 billion international business domain. This leading international company has 224,000 employees worldwide and has 90 plants globally. The company’s core and associated brands include Ford, Mercury, Land Rover, Lincoln, Aston Martin, Volvo and Mazda (Ford Motor Company, “About...
5 Pages(1250 words)Research Paper

Toyota Company Research Paper

Without a doubt, the Toyota Company is a leader in manufacture, assembly and distribution nationwide. Hence, a very efficient marketing and management style is needed in order for the company to thrive in a fierce competitive environment. Toyota is also a lead executioner of a practice called as “JIT system.” JIT improves organization's return on investment, quality, and efficiency as cash flow are apparent along with a strong process inventory.One cannot acknowledge the beauty of Toyota’s success without understanding its marketing model. Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components...
3 Pages(750 words)Research Paper

Phil Company II Research Paper

..., the responsible manager determines clear objectives meant for that company (Julian, 2011). Based on the business profile of Phil Company and the prevailing marketing forces in the electronics manufacturing industry, Phil can develop a concrete brand by articulating marketing research information into their decision making processes. Research information helps in brand creation because it highlights the key stakeholders and their respective expectations with respect to the company’s marketing practices. In the context of Phil Company, research findings show the expectations of selected market segments. After an accurate definition of the brand, the next step should involve specifying the intended objectives of that brand to the interested...
4 Pages(1000 words)Research Paper

Starbucks Company Research Paper

... respect and trust (“Starbucks Company Profile”). The purpose of this paper is to describe how Starbucks Company uses the four management functions: Planning, organizing, influencing and controlling to achieve its goals. Starbucks Planning function Effective planning helps an organization in achieving its goals and objectives. The process often commences with the reviewing of the organization’s current operations and identifying the loopholes that need to be operationally improved. As such, planning encompasses the envisioning of the outcomes to be achieved by the organization and the necessary steps for achieving desired success. Success is often measured in terms of goals or financial terms including high rating of the organization based...
10 Pages(2500 words)Research Paper


...? Corporate Research Paper - Company: IBM Introduction: International Business Machines Corporation (IBM) is one of the leading industries providing services regarding Information Technology (IT), financial, public, industrial, distribution, communications, general business, lease and loan financing etc. One of its latest innovations includes “New Water Management Program for Netherlands” as on Jun 25, 2013. The company has its business operations flourishing in more than 170 countries, and it also has 70 branches and subsidiaries in total. The branching out of the company leads to international geographic allocation of profits for IBM. Recently, the firm has started its operations in Ghana, Nigeria, Angola, Kenya, Senegal and Tanzania...
7 Pages(1750 words)Research Paper

Research paper on the company Rolex, its channel market, competition, distributions patterns. and channels

...? Research Paper of the Contents Contents 2 Introduction 3 Company 3 Products 4 Product Distribution System 4 Geographic coverage 4 Distribution Channel Market 4 Distribution pattern 5 Marketing Strategy 5 Economic drivers 7 1. Inflation 7 2. Interest Rate 7 3. Monetary policy 7 4. Exchange Rates 8 Business Drivers 8 1. Demographic Shifts 8 2. Innovation 9 Competition 9 References 11 Introduction Rolex is one of the leading name in luxury wristwatch industry and is considers as a status symbol worldwide. Since the company has been successfully meeting demands of its consumer and consistently introducing creative and innovative designs in the market, the management and distribution strategies followed by the wrist watch manufacturer...
10 Pages(2500 words)Research Paper

Company Research

... a reflection of the management culture towards employees. In this overview all of these things will be discussed. Microsoft uses a number of different methods to hire employees from both outside and inside the company. Advertisements are placed on websites and local media and some are displayed through a company intranet. One of the best things about their policy is that they try to hire from within the company. That means that employees are familiar with the operations and the culture. However, generally speaking, if a company becomes too reliant on this method of hiring they will find that they rarely have new blood or ideas. It is important not to over-prioritize internal hiring as it can lead to redundant thinking and tiredness...
4 Pages(1000 words)Essay

Research paper, management responsibility of a small, start-up software company

...Introduction In the increasingly changing environment of global competitiveness, the quality assurance is a managerial initiative to improve and improvise the goods and services to meet the changing requirements of the customers. Medium© is a new software company and it is important that software quality assurance becomes intrinsic part of managerial responsibility. Indeed, the integrated approach of the management must introduce effective strategic goals and managerial controls that are able to address the emerging challenges of the society at large. The important ingredients of managerial responsibility that facilitate improved performance outcome can be enumerated as below: Commitment of management The cut throat environment of global...
2 Pages(500 words)Essay

Research company

... SWOT Analysis of Ford Motor Company Strengths Design, innovation and engineering genius like supplier model, assembly line, production capabilities, etc. 2. Has also invented low emission gases technology and hybrid engine cars 3. Good knowledge of global marketplace and adjustable to local demands 4. Possess high brand recognition and reputation 5. Strong financial health (Gondek 7) 6. Diverse network of supply chain and distribution 7. Workforce is managed meticulously across the branches which count as one of the biggest strengths. Weaknesses 1. Could not withstand competition from Toyota and other Japanese car manufacturers. 2. Medium and small car market still untapped. 3. Failure to diversify its business in other automotive...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Company research paper for FREE!

Contact Us