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Company - Research Paper Example

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Delta Air Lines was founded as a crop dusting operation (Huff Daland Dusters, Inc) on 30th May 1924 in Macon, Georgia. The current Delta is the result of a…
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Download file to see previous pages Delta’s other major hubs including John F. Kennedy International Airport, Narita International Airport, Paris-Charles de Gaulle Airport, and Salt Lake City International Airport. Currently the organization has an extensive domestic and international network spreading across 64 countries, and it was ranked as the world’s largest airline in 2013 by scheduled passengers carried. Based on the evaluation of different corporate aspects of Delta, this paper will draw some potential conclusions about the future scope of the company.
Delta changed its old logo and introduced the 20th one (Figure 1) on 30th April 2007. The current logo is triangular in shape and red in color. One side of this triangular is slightly darker, and this shade adds some depth to the symbol.
Similarly the company changes its marketing slogans from time to time, and the current one is ‘Keep Climbing’. The Delta operates both low cost airlines and full service airlines, and the company targets more on business travelers as well as other high ranked international travelers. The firm uses all traditional and modern media to reach its target markets. Delta pays great attention to internet based marketing and maintain official pages in Facebook and Twitter. In addition, the company invests largely in television advertising.
Delta is one of the founding members of the SkyTeam airline alliance and the company has also engaged in joint ventures with Air France-KLM and Alitalia, Virgin Atlantic, and Virgin Australia. In addition, the Delta Air Lines has three major subsidiary businesses including Delta Private Jets, DAL Global Services, and Delta Vacations. The company’s strong presence in the global market coupled with its reputed corporate status assists the Delta management to operate its subsidiaries successfully. When operating subsidiaries, the company is able to share its ...Download file to see next pagesRead More
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