Why are destinations so intent on attracting and developing event tourism Discuss their main goals and the associated value of event tourism with reference to corporate and public events
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Why are destinations so intent on attracting and developing event tourism Discuss their main goals and the associated value of event tourism with reference to corporate and public events - Essay Example
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important events that include ‘Australian Tourism Exchange’ (ATE) and ‘Queensland Music Festival’ (QMF) are seemed to be important events attracting global tourists immensely. The events assist in developing the economic conditions of the economy along with community.
In the present scenario, tourism is determined as an important and rapidly developing industry. The industry is also a significant contributor towards the economic development of a country or region. In this regard, events are identified to play an effective role for the development of other business sectors that include hotel industry, trading operations and restaurant business among others. There are various types of events organised which include festival events, sport events, business events and special events for making destinations attractive. Presently, the people are interested towards events and on the basis of which they travel in different locations. Event tourism is responsible for the meeting different goals of an economy in relation to social, environment and economic aspects (Service Skills Australia, 2011; Stokes & Jago, 2007).
In a similar perspective, event tourism is a significant aspect, responsible for the development of the economy of Australia. Organising events in different regions of Australia will assist in promoting products along with services of Australia in an enhanced manner (Stokes, 2003). In this regard, there are various events organised in Australia with the aim of attracting visitors from global context which include the ‘Australian Tourism Exchange’ (ATE) and Queensland Music Festival among others in order to develop the economic conditions of the country.
With these considerations, the essay emphasizes the role of community in developing the event tourism in an enhanced manner. Additionally, the goals ad value of event tourism in respect of corporate and public events are discussed.
Tourism is one of the most important revenue generating sectors
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It also looks at specific destinations that are marketed by tourism Australia such as the Ningaloo Reef and shark bay. Other aspects of the paper include the type and statistics on the number of visitors that visit Ningaloo reef, the destinations that are main competitors to Ningaloo and tourism Australia, market segments, discussion on Visiting Friends and relatives (VFR), a discussion on the tourism Australia’s website and the rationale on the types of tourist segments.
The government first recognized the value of event planning in 1915 while professional events as they are today in the UK took shape in the late 1950s and the early 1960s (Bowdin et al., 2006: 32). In the 1950s, there was an increase in the number of communities from South Asia and West Indies and events were organized to commemorate their cultures before the second period festivals culture emerged (Bowdin et al., 2006: 32).
“Sea View”, a 5-star luxury hotel and part of the River View Ltd., is planned to be opened for the masses on 30th March 2011. It plans to provide value to its clients by offering services above standards and at affordable rates. River View Ltd. already has brand recognition in the market based on their services in real estate industry, Sea View will be an addition to the brand line and will leverage on the name of the parent brand.
Event Tourism. Tourism has always been one of the most popular industries around the world. Traditionally, a tourist attraction would be the destination’s scenic beauty, cultural heritage and natural landscapes. However, with the emerging popularity of the tourism business, there are now different types of tourisms that have evolved in the business such as event tourism.
40). The Brazil today is at the present much more than the nation of eminent humid seashores, elegant setting, and calm music. It currently loans to, rather than borrow from the International monetary funds, transfers jets, as well as seeking a long lasting base on the United Nations Security Council.
routine conferences, celebrations, or sporting events—by the tremendous amount of resources that go into their implementation and the physical legacies for host cities. (Greene, 2003: 164-165)
Mega-event tourism refers to the tourism that is generated by such mega events.
Events and recreation provide benefits, not only to the businesses but also to tourism and the community at large. Tourism resulting from these events has resulted to analysis on the advantages and disadvantages of the activity, of which the
Organization of festivals can act as leverage in attracting more tourists. Festivals make people visit the place and stay there throughout the duration of the festivals. Festivals also encourage people to
The author defines an event as a temporary occurrence that possesses a fixed length of time. An event can be of different types, i.e. planned and unplanned, and the ones that are planned are usually publicized to ensure they get maximum exposure towards the targeted audience. Every event is unique in itself.
The summit highlighted the need to pay important attention to the association between environmental protection and conservation, in order to realize sustainability within the industry. The
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