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The Royal British Museum obviously hopes to attract the tourist interested in history and in learning about Canada’s cultural background. Niagara Falls would be more appropriate for families with children as well as adults who want to enjoy a beautiful view. The Museum of Anthropology is a more specialized experience and is an aboriginal experience. As one of Canada’s most significant buildings The Museum of Anthropology’s (About…) archaeological beauty and world class collections are showcased, the Museum is Canada’s largest teaching museum. Niagara Falls is a natural attraction that has been visited for more than a hundred years though it has in recent years become a huge attraction for commercial tourism which is a contrast to niche marketing. Mass marketing aims to reach all spectrums of tourist.
Niche tourism could be divided into further specialized areas such as rural-Field Stone Vineyards in Alberta, a local Canadian restaurant as part of a gastronomy experience or a sports theme tourist attraction. Obviously these niche markets can be further specialized according to type of wine produced, type of restaurant food, and specific sport. Small scale operations more closely fit with the tailored specifics of niche tourism and the definition has taken on a more common sense meaning, related directly to how specific of a target attractions or any other product are aiming for.
Novelli, M. (2005). Amazon.com: Niche Tourism: Contemporary issues, trends and cases (9780750661331): Marina Novelli: Books. Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. Retrieved February 6, 2012, from
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