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New Tourism Industry- Wine Tourism - Case Study Example

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This paper tells that the sudden rise of interest in wines and wine producers across India has created new tourism industry- wine tourism. Within just 200km from the lively metropolis of Mumbai lies Nashik, a region of natural beauty…
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New Tourism Industry- Wine Tourism
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Download file to see previous pages It has been often referred to as India’s Napa Valley. On the outskirts of Nashik is situated the main vineyard of this region, the Sula winery, which has a 35-acre vineyard with a marvelous tasting center, wine bar and a holiday villa set within the estate’s wineries. A guided tour of the Sula winery is a must as it gives a fabulous opportunity to hear the explanation of the complete process of winemaking, from ‘grapes to bottles’ and taste some of Sula’s wines in the tasting room which overlooks the balcony and provides an expansive view of the vineyard (Ross, n.d). They are produced from grapes harvested from Nashik and Dindori estate wineries and also from local contract farmers operating under the expert guidance of the Sula team (The Vineyard, n.d). The varieties of grapes include Cabernet Sauvignon, Shiraz, Zinfandel and Merlot along with Chenin Blanc, Sauvignon Blanc, Viognier, and Riesling. They also have a portfolio of imported wines from Australia, South Africa, New Zealand, Argentina, and even the wines of the old land, France, and Italy. Besides wines, they also offer Japan’s best beer, Asahi (Sula wines, n.d).
The Nashik climate is not only perfect for wine grapes, but was also on par with winegrowing regions in Spain, California, and Australia. The region has a pleasant climate with three different seasons: summers, monsoons, and winters; summers being generally hot with maximum temperatures ranging from 35 to 42 degree Celsius and winters, dry with temperatures hovering around 24-28 degrees Celsius. The best time to visit this region is the harvesting season from January to March when one can participate in wine stomping as well. The Sula wineries are the primary reasons to visit Nashik although there are many other vineyards in this region – Sankalp winery, N. D. winery, and the Vintage Winery estate. ...Download file to see next pagesRead More
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