Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Cross Cultural Issues in Tourism and Hospitality - Term Paper Example

Comments (0) Cite this document
An analysis of the cultural differences to understand tourism and hospitality service requirements reveals cross-cultural differences. The paper examines Japanese and American cultures and describes the differences in the social behavior of each of these cultures…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Cross Cultural Issues in Tourism and Hospitality
Read TextPreview

Extract of sample "Cross Cultural Issues in Tourism and Hospitality"

Download file to see previous pages Emotions display based on one's own assumption of culture may direct towards wrong decision making and convey the harmful messages (Hofstede). The importance of understanding cultural differences multiplies when we consider it in the context of the tourism and hospitality industry. The tourism and hospitality industry, being the most booming one in past decades contributes to the economic and employment development of countries. It is the kind of service which has both subjective and intangible in nature. Understanding the tourism service climate and culture is undeniable for sustaining a competitive advantage (Kusluvan 487).

Clark suggests that national character, defined as the pattern of enduring personality characteristics found among the populations of nations, has a profound impact on buyer-seller interactions (qt. in Kusluvan 237). One way in which national character influences service transactions is through culturally specific norms regarding how and when emotion should be expressed (Feldman and Morris 1995; Grayson 1998 and Mann 1997 qt. in Kusluvan 237).

Ekman states, “Considerable differences regarding display rules exist across cultures”(qt in Kusluvan 237). For example, according to Mann, in Muslim culture, smiling for a woman can be interpreted as an indication of sexual interest and Muslim woman is socialized for not smiling atman. On the other hand, American’s norm of service is the display of smile absence of which can harm a female provider’s career(qt. in Kusluvan 237).

“While no empirical research exists which systematically examines ways in which cultural differences impact display rules and consequently the emotional labor requirements of hospitality and tourism workers, Hofstese’s(1980) framework of culture offers interesting possibilities” (qt. in Kusluvan 237). 

“According to Hofstede (1980), cultures can vary along four dimensions to include:individualism-collectivism,masculinity-feminity, high power distance-low power distance, and high-uncertainty avoidance and low uncertainty avoidance”(qt. in Kusluvan 237). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Cross Cultural Issues in Tourism and Hospitality Term Paper, n.d.)
Cross Cultural Issues in Tourism and Hospitality Term Paper. Retrieved from
(Cross Cultural Issues in Tourism and Hospitality Term Paper)
Cross Cultural Issues in Tourism and Hospitality Term Paper.
“Cross Cultural Issues in Tourism and Hospitality Term Paper”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Cross Cultural Issues in Tourism and Hospitality

Cross-cultural business issues

...? Cross-Cultural Business Issues Affiliation Cross-Cultural Business Issues Several US companies have penetrated china aspart of their globalization strategy. However, there are several cultural issues that can affect marketing strategies of a particular company. The Chinese hand down their savings from generation to another, language barrier, slow response, gender differences, and social relationships. The Chinese make savings for future use, which are also passed over from one generation to another. This tradition of saving for future generations reduces their purchasing power. Most of them concentrate...
3 Pages(750 words)Coursework

Cross cultural

...? Cross cultural Management Introduction In simple terms, leadership is defined as the activity of leading a team of group of individuals. It involves establishment of clear visions and sharing those visions with team members so that they follow the vision in a willing manner. Leadership is also characterised by a management’s ability to make effective and sound decisions so that the company is always in a path of development and growth. The current research report investigates the interaction between elements such as leadership styles and national culture. In this empirical research, the leadership style of Indian, UK and US managers have been compared. The basic theory used in this research is Hofstede theory of culture... multinationals...
6 Pages(1500 words)Coursework

Cross cultural

...Cultural Profiles for Effective Workplace Communication Country/Nationality Statistics Continent: Uganda is located in Eastern Africa in the West of Kenya. The official name of Uganda is the Republic of Uganda. The capital of the country is Kampala. Population: The population of Uganda as estimated in July 2008 was 31,367,972. Fifty percent of the population is below fourteen years of age group. The age group of fifteen to sixty four years forms the 47.8% of the population. This is followed by 2.2 percent population which is 65 years or above. The population growth rate as estimated in 2008 was approx 3.6%. The death rate was high due to HIV/AIDS in this region. The death rate was 12.32 per thousand populations. Life...
7 Pages(1750 words)Essay


.... Lindt & Sprüngli products are distributed by a network of distributors that spans the globe.” (, 2010, para. 2). The top management of the company do not rest on their laurels and would want to expand further in the Far East and Asia. However, a thorough study of possible cross-cultural issues must be undertaken, since European and Asian culture are vastly different. To explain such difference and the probable conflicts that may arise, this paper will assume that the Swiss company intends to put up an expansion business in China, in Far East Asia, a country of great food cuisine. Before the specific issues are discussed,...
10 Pages(2500 words)Essay

Cross cultural business issues

...first Cross cultural business issues Introduction Globalization and increasing employment opportunities have lessened the distance between people from different cultures and communities, requiring them to work closely with one another. While this setup has been highly advantageous for business purposes as well as employment, it brings certain hidden challenges that affect the way business and relationships are conducted and established, respectively. This paper evaluates the impact of national cultural differences in management and communication on business performance and management of people, thereby uncovering the reasons why managers should possess...
4 Pages(1000 words)Essay

Cross cultural issues

.../assets/emerging-trends-in-real-estate-europe-2012.pdf> Anonymous n.d, overcoming Cross-Cultural Challenges, accessed on 4th December 2012 issues/understanding-us-business-culture.pdf > Bowie, A. n.d, The Effect of Culture on Business Relationships, [accessed on 4th December 2012] Available through: Ghemawat, P and Reiche, S n.d, National Cultural Differences and Multinational Business.Globalization Note Series, accessed on 4th December 2012 cultural-differences-and-multinational-business.pdf> Hamme, J 2010, European Business Culture... wellbeing to both the organization and the workers as units (Lere and Portz, 2005. p 63). Other countries and regions define themselves as being either masculine or feminine. In feminine cultures, work is considered low in priority to life unlike the case in masculine...
10 Pages(2500 words)Essay

Tourism, hospitality

...). The Role of User/Generated Content in Tourists Travel Planning Behavior. Journal of Hospitality Marketing & Management, 18(8), 743-764. Gretzel, U., Kang, M., & Lee, W. (2008). Differences in consumer-generated media adoption and use: A cross-national perspective. Journal of Hospitality Marketing & Management, 17(1), 99-120. Gretzel, U., & Yoo, K.H. (2008). Use and impact of online travel reviews. In P.O’Connor, W. Hopken and U. Gretzel (Eds.) Proceedings of the International Conference: Information and Communication Technologies in Tourism. Innsbruck. Gretzel, U., Yoo, K., & Purifoy, M. (2007). Online travel review study: Role and impact of online travel reviews....
6 Pages(1500 words)Essay

Cross Cultural

...Mexican Culture and Gender Roles Introduction The immediate neighbor of the United s, Mexico is a country of vast cultureand history. Even so that one of the states of the U.S is called New Mexico. The culture is wide spread over many parts of the U.S with a large population of Mexicans who migrated to the State in search of jobs and livelihood. The society and culture of Mexico is divided into different structures like any other cultural divisions. From family to social norms, Mexican practice in their way for their society. Ethnicity & Languages About 60% of the people are Amerindian-Spanish, around 30% are Amerindian where as white constitute of 9 percent of the total...
5 Pages(1250 words)Essay

Cross Cultural Issues in International Business

... «Cross Cultural Issues in International Business» Table of Contents Introduction – Page 3 Problems with Foreign Integration- Page 3 Comparison of the American and European Culture: Page 4 Differences and problems- Page 5 Geert Hofstede’s Dimensions of Culture- Page 7 Solutions- Page 8 Conclusion- Page 10 Appendix: Personal Experience- Page 11 INTRODUCTION The move into the international arena is a strategic decision which is backed by the need to change, an aim to attain a larger market share, increasing the competitive edge of the company, reducing costs for economies of scale, or be the market leader etc. The international market provides an...
12 Pages(3000 words)Term Paper

Cross-cultural Management in Multi-national Tourism Hospitality Organizations

.... In other words, the firm’s crossculture practices should not lead to the change of its key culture and ethics; otherwise, its credibility in the market would be set in risk, given the impression of an organization which does not have standardized ethics and rules and which can change the principles on which its operations are based if there is a need for increasing its profitability. 3.3. Identification of the potential – if any – relationship between service delivery to customers from different cultural backgrounds and the issues arising from cross cultural management As noted above, in the tourism...
19 Pages(4750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Cross Cultural Issues in Tourism and Hospitality for FREE!

Contact Us