Chapter 1 Introduction 1.1 Rationale The 21st century is characterised by quite many people focusing on more on family travelling and tours than they do individual visits. The reason for this state of affairs is that modern society and lifestyle is characterised by long working hours, in far off places, away from home…
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Hence, it has become a great concern for parents to spend quality time with their children and undertake meaningful cooperative activities. In addition, proper leisure time management and conveniences of air and sea transport, family tours have become more popular in recent times. According to the World Travel and Tourism Council, WTTC, Asia Pacific Economic Cooperation and APEC data, tourism travelling encompasses activities such as restaurants, leisure entertainment, transportation, accommodation and travelling service, implying that tourism is indeed made up of big enterprises, which bring about a lot of economic effects (Kotler & Keller, 2011) Evidently, in modern times, people spend quite huge portions of their income and time traveling to destination and undertake activities such as sightseeing with their preschool age children, whose parents always take to theme parks around the world. According to World Travel and Tourism Council’s 2013 Annual Statistical Repost on Tourism, the average number of trips per person during the year 2012 was 5.12, an increase of 0.66 trips from the 4.46 average of 2011 and 2012 respectively (Kotler & Keller, 2011 ). ...
inment, education, unanticipated and happy whole-family experiences for children, parents and grandparents, which make entire families to have a good time at the park. In addition, Janfusun Fancyworld’s establishment, history, environment and activities therein also offer unique services for each person and for each special festival such as Halloween, Christmas, New Year, Father’s Day, Mother’s Day and Easter Day among other holidays and occasions. These are some of the reasons parents, preschool children and other members of families opt for Janfusun Fancyworld as their first-choice destination. In addition to these factors, the rapid increase in internet accessibility and use and emerging marketing concepts and applications have, consumer-oriented and customer-centered markets have also worked in favour Janfusun Fancyworld. To this effect, Janfusun Fancyworld, places emphasis on customer experience, customer value and satisfaction and high quality in its marketing strategies. Janfusun Fancyworld has also exploited the current advances in information technology to improve on creativity, aesthetics, sensibility, intellectuality and participative entertainment and recreational activities. Like other tourism destinations, Janfusun Fancyworld must prioritise strategies to establish and retain consumer satisfaction through quality and diverse services since a thorough understanding of customer service provision and satisfaction have profound effects on consumers’ perceptions on quality, value and satisfaction level is rather integral to modern tourism. Customers’ satisfaction and their intention to revisit are perhaps the most important cornerstones in the tourism industry that any tourist destination intending to remain viable ought not to overlook (Peppers &
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33 Pages(8250 words)Dissertation
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