Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Improving the Hong Kong Experience: How to identify, meet and exceed visitors' expectations and satisfaction levels - Dissertation Example

Comments (0) Cite this document
Improving the Hong Kong Experience: How to identify, meet and exceed visitors’ expectations and satisfaction levels Table of Contents Chapter One: Introduction 4 1.0 Introduction 4 1.1 Rationale 4 1.2 Background 6 1.2 Problem Statement 8 1.4 Aims and Objectives 8 1.5 Research Methods 9 1.5.1 Research Questions 10 1.6 Structure 10 1.7 Summary 11 Chapter 2: Literature Review 12 2.0 Literature Review 12 2.1 Introduction 12 2.3 Relevant Theory 12 2.4 Economic influences on Tourism in Hong Kong 14 2.5 Technology and Tourism 15 2.6 Hong Kong Travel and Shopping 16 2.8 Alternative Tourism 20 Chapter 3: Methodology 23 3.0 Methodology 23 3.1 Research Design 23 3.2 Justification 25 3.3 Participants 2…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Improving the Hong Kong Experience: How to identify, meet and exceed visitors expectations and satisfaction levels
Read Text Preview

Extract of sample "Improving the Hong Kong Experience: How to identify, meet and exceed visitors' expectations and satisfaction levels"

Download file to see previous pages n Travel is a very specific activity in which expectations are crucial in satisfaction. The satisfaction of the event of travel is elementary in defining how the social system of discourse about travel will be experienced post-travel experiences as well as how future plans for a region may or may not be planned. Improving the travel experience is a crucial goal for destinations. Thoughtful attention by a destination to the satisfaction and experiences of travellers will provide for future economic increases in the travel industry. Hong Kong is an exotic travel experience that many people from throughout the world seek out. In order to continue being an attractive destination and to improve the experiences of travellers, it is important to review their experiences and discover where there is satisfaction and where there can be improvements. The following dissertation will explore the Hong Kong travel experience through an examination of literature, through theoretical application, and a qualitative study in which interviews have been made into case studies. 1.1 Rationale The primary theory on which this dissertation has been based is Liberalisation Theory. Liberalisation theory addresses the symbiotic relationship between the state and business. The needs of business are very often in line with the needs of the people. The building of infrastructure and increased capacities will not only increase the value of tourist resources, but will increase the quality of life of those indigenous populations that will be affected. Liberalisation Theory suggests that what is good for business in terms of policy and regulations should also be good for the nation, thus freeing up resources for building a greater society also improves the capacities for business to operate. Hseuh (2011) defines a liberalisation strategy as “policy and company level measures that introduce competition and influence, and enhance the role of markets” (p. 22). This means that the goals of the strategy that is based upon the need to increase capacities is based upon cooperation between the government and business in order to create competitive advantages and in order to influence how the market can be approached and conquered. The qualitative theory through which the data will be analyzed is the grounded theory. In the grounded theory hypotheses are not formulated and the research is allowed to develop theories on which to base conclusions. Charmez (2006, p. 2) writes that “grounded theory methods consist of systematic, yet flexible guidelines for collecting and analyzing qualitative data to construct theories ‘ ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“Improving the Hong Kong Experience: How to identify, meet and exceed Dissertation”, n.d.)
Improving the Hong Kong Experience: How to identify, meet and exceed Dissertation. Retrieved from
(Improving the Hong Kong Experience: How to Identify, Meet and Exceed Dissertation)
Improving the Hong Kong Experience: How to Identify, Meet and Exceed Dissertation.
“Improving the Hong Kong Experience: How to Identify, Meet and Exceed Dissertation”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Improving the Hong Kong Experience: How to identify, meet and exceed visitors' expectations and satisfaction levels

How Does Branding Affect Buyers Purchase Decision

The scope of the study covers all kinds of buyers with different behaviours making buying decisions with regard to different brands. There is also a detailed study of the Consumer Decision Process. There is a good enough introduction on consumer buying process besides an extended and detailed introduction on Branding and Marketing emphasizing the difference between the two and how the concepts are different from each and in what way there can be a delineation between the two. There is an explanation on the different stages of Consumer Buying Behaviour, namely Need Awareness, Information Search, Checking Options, Purchase Decision, and Post Purchase Behaviour. There is also a detailed explanation on Types of Consumer Buying Behavio...
44 Pages (11000 words) Research Paper

How Effective Are the Current Environment and Ethical/Social Policies of Tesco

 Tesco has been accused of indulging in unfair and monopolistic activities, unethical price of price undercutting thus creating a squeeze on the competition and the local farming community. The volumes of goods traded and retailed leave a large carbon footprint. However, Tesco has stood it is for quite some time now by creating and implementing policies for ethical and responsible for not only fending media accusations but also by stating, and implementing ethical and social policies.

According to Walley (2005), sustainable practices are best developed with an interplay of forces outside organizations like laws, regulations, and competition and organizational policies like governance, and social and ethical practic...
10 Pages (2500 words) Assignment

Leadership Development Experience

The nine-month certificate program which I completed at Leadership Institute of South Puget Sound combined academic study on leadership with practical development of leadership skills. Numerous community service activities such as involvement in Employee Community Fund (ECF), being a Child haven volunteer, Christian Center volunteer and a Junior Achievement Consultant have exposed me to situations which made me apply many skills such counseling young people, and motivating them to achieve their full potential, seeking solutions with expansive thinking and application of flexibility and quick responsiveness. My involvement in Christian Center had specially sharpened my crisis management skills by participating in natural disaster m...
13 Pages (3250 words) Assignment

My Goals and Experience

...What is the impact that you wish to have on the world? What are your short term and long term goals? How will your previous experiences enhance your ability to pursue a career that will allow you to achieve this impact? If Gravity, my financial advisory firm would follow me in chasing the dream of inviting investments into socially responsible industries like renewable energy and agriculture, it would make a substantial impact on the industry and subsequently on the country’s sustainable development. Gravity was co- founded by me as a financial advisory firm intending to help its clients to bring in more strategic investment. This dream later evolved to be my long term career goal. To lay the foundation for my vision, I set my short-term...
6 Pages (1500 words) Essay

Economic Value Added as Tool for Improving Performances

To discover whether pure profits exist, take the revenue of the firm and deduct the costs of all factors of production other than capital. Then deduct the pure return on capital and any risk premium necessary to compensate the owners of capital for risks associated with its use. Anything that remains is pure profits.” Simply in economic terminology economic value added (EVA) is commercial profits reduced by opportunity costs (that is the pure return on riskless investment and the risk premium). Lipsey calls the EVA defined in this fashion as “pure profits, economic profits or, where there is no room for ambiguity, just profits”.

Investors in any company are interested in real profits that are profits r...
7 Pages (1750 words) Report

How Does the US Media Effects Evolve in Singapores Current Media

Lewis and Slade (2000, p. 223) in their critical evaluation of the effects of media communication on the audience argue that media effect is achieved incongruent with social context. Their study recounts the experiment on the influence of television on identity in Singapore indicates that US social values and Singaporean values greatly differ from each other. The sharp differences in program content have a negative influence on the audience because Chinese raised Singaporeans value marriage, social values, and collectivism whereas US social culture involves career, family and the struggle to balance the two. Therefore the question of US media's influence to destabilize Singaporean national identity is limited. This view is emphasi...
6 Pages (1500 words) Assignment

How to Choose the Right Job

In a research that was conducted by the London School of Economics in 2005 – 2006, it has been seen that almost 61.6% of the students worked after graduation (LSE, 2008). According to Little (2007), the link between high education and employment is very high.

“Employability is a set of achievements – skills, understandings, and personal attributes – that make graduates more likely to gain employment and be successful in their chosen occupations, which benefits themselves, the workforce, the community, and the economy” (Little, 2007)

The research highlighted the strong points that are developed by students and the percentage of skills that are developed post-high education program...
6 Pages (1500 words) Research Paper

How Tomatoes Can Help Your Heart

Whether tomato is a fruit or vegetable? Well, this question can be answered in both ways. Botanically, tomato is a fruit but it is so frequently used as a culinary item all over the world, it is also considered as a vegetable. Long time back, the tomato was considered as fruit and helped the exporters to avoid taxation but 1893 the Supreme Court put an over this dispute by declaring that tomato was a vegetable and since that time onwards, tomatoes were taxed accordingly. Keeping in harmony with this tradition, till date tomatoes are served as entrée and very rarely as dessert. Apart from side dishes, wide array of main course dishes are also prepared from tomatoes and these dishes are regarded considered as lip-smacking cui...
6 Pages (1500 words) Case Study

Emergency Economic Stabilization Act of 2008 and How It Has Impacted the Financial Markets

Though there were objections from various quarters about the huge amounts of tax payer’s money being used in the bailout of huge corporates, the Act has been successful in moving the downturn towards a flat point and now has started slowly moving towards a recovery stage. The various programs under the EESA 2008 have played a significant role in the financial sector, housing mortgage, and banking institutions to save the institutions from complete disaster.

The Emergency Economic Stabilization Act is a huge taxpayer bailout designed to rescue the financial sector. The amount of money to be used is around $700 billion or $2000 per American citizen (Public mark up). Emergency Economic Stabilization Act of 2008 is al...
10 Pages (2500 words) Research Paper

Improving the Mentoring Program of Dr Hussa Al Husine

Emily's immediate supervisor deems her ‘over-enthusiasm’ as an impediment to her efficiency at work. Thus, she is recommended to lessen the time she spends for every patient.
Although she understands her supervisor’s recommendation from a business operation’s point-of-view, she is still adamant in her belief that gaining customer insights is crucial in aiding the pharmacy in better developing its line-up of medicinal offers. Carrying this burden, Emily consults her mentor in The Medical Nation, Dr Hussa Al Husine.
The mentoring session with Dr Husine happens twice a week for three weeks after Emily’s daily working period. Even without having a firm background in professional coaching, Emily thin...
10 Pages (2500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Improving the Hong Kong Experience: How to identify, meet and exceed visitors' expectations and satisfaction levels for FREE!

Contact Us