World Expo 2010, Shanghai, China Introduction The World Expo 2010 was a grand event and through it, Shanghai wanted to promote itself as the new cosmopolitan city, it’s a major event being first since 1992 and signified great pride and togetherness. It was a splendid event at the socio-cultural level as well as over 73 million people visited which was a record attendance along with a participation of 250 countries and international organizations…
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Tourists’ focus then started to shift with the advancements in the event industry. As event planners came into the picture they realized that the tourism industry needed social events which lead to the event tourism industry (Lim & Lee, 2006). People usually travel to destinations for leisure and relaxation purposes but there are also people who travel to destinations for the purpose of business meetings, conferences, workshops and other similar social events. This movement of people has given rise to the event tourism industry (WTO, 1995). Events and tourism now go hand in hand, and so one without another seems incomplete. The perfect way to describe tourism would be to say that it takes a systematic planning process along with development and marketing of special events and festivals as tourist attractions (Kreag, 2001). These events are usually organized after looking at the behavior of tourists and the things which attract them towards a destination. Moreover, tourism management aims at event tourism at complete utilization of the capabilities of events so as to attain overall tourism development. Event tourism also includes the research on people’s travelling motives which can be characterized as cultural, prestigious, physical, social and interpersonal motives and are pleased by diverse and unusual events. The Worlds Expo 2010, organized in Shanghai, China, was a similar event which was organized to seek attention of the world and to increase tourism prospects in China. It was a 184 days event which was eyed by the whole World. There are many credits given to the World Expo (2010) and so it was able to positively engage the world to China. China as a country has a history of hosting such events, but the Expo 2010 proved to be the best one indeed and was referred to as an event having its class apart. The standards set by the World Expo 2010 are very difficult to break by any other World Event such as this one. Socio - Cultural impact of the World Expo 2010 A country which has a good image in terms of social events just is more likely to make itself the spot for tourist attraction. The expected impacts of the Worlds Expo 2010 were positively seen on the host country, as through holding social events like these, a host country or the destination is able to make its own standing and create its brand image (Emma H. Wood, 2005). Also, since the country becomes famous for its culture and infrastructure, its resorts also become famous and many companies start holding their annual meetings and other conferences in that country, magnetizing more and more people towards it (Allen, 2009). Similarly, China had many benefits because of the World Expo, as the event was remarkably successful and attracted many countries towards it and the more a country is able to attract tourists, the more it is able to raise its finances through tourism (Solberg & Preuss, 2007). China has now become one of the best host countries, because of the impression it created in front of the whole world, without the itinerary of such events, tourism is held incomplete (Henderson, 2006). Such events are not only created for revenue generation or for economic benefits but are also created to highlight the social culture of the country. These socio-cultural impacts go a long way to
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