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Portfolio Analysis: Hilton International Inc - Essay Example


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Portfolio Analysis: Hilton International Inc

This is historically evident way from the year 1925, when the hotel formally Hilton branded hotel was opened in Dallas (Hilton Worldwide, 2011, p. 1). Two years later, the franchise opened its doors to the American market when it launched Waco Hilton in the United States of America. Almost twenty years later, the company expanded its portfolio to include chains that appreciate the coast-to-coast experience and this did a big boost in underlying the value and hospitality experience that Hilton seeks to provide to its customers (Hilton Worldwide, 2011, p. 1). Additionally and in a bid to sustain that special Hilton experience, the company has designed policies and framework along its design that supports the crucial value it provides to the various communities across the globe. It is such values and priorities that have enabled Hilton International to gain the international accolade that it now possesses. The international presence has also been significantly facilitated by the merger agreement between HHC and Hilton International in the year 2005 that saw the companies combine to form the current financially stable business unit (Hilton Worldwide, 2011, p. 1). ...
1). Further, the various acquisitions and mergers that Hilton International Plc. involved in shared it resources in ensuring that horizontal integration worked for the betterment of the company as a whole. Hilton International plc has been a dominating name in the tourism and hospitality industry for years (Hilton Worldwide, 2011,

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p.1). Belonging to the Hilton Group plc, this division was taken over by Hilton Hotels Corporation on 23rd February, 2006 (Caterer and Hotelkeeper, 2007, p. 1). On this very date the group was renamed as Ladbrokes plc (Hilton Worldwide, 2011, p. 1). The next interesting thing occurred on 23rd September, 2009 when Hilton Hotels Corporation changed its name to Hilton Worldwide (Caterer and Hotelkeeper, 2007, p. 2). Today, the steering wheel of this 93 year old company is managed by Christopher J. Nasetta (President and CEO) and Mark Wang (President) along with dynamic executives with indomitable spirits (Hilton Worldwide, 2011, p. 1). Brand and products Hilton International popular brand within the UK includes the following; Hilton Grand Vacations, Homewood Suited by Hilton, Waldorf Astoria Collection, Hilton Garden Inn, Conrad Hotels & Resorts, Home2 Suites by Hilton, Hilton, Hampton by Hilton, Doubletree by Hilton and Embassy Suites by Hilton (Hilton Worldwide, 2011, p. 1) Task two The SWOT analysis of Hilton International Plc in as shown in the table below (Data Monitor, 2010, p. 1); Strengths Robust Brand Portfolio Product Diversification International visibility Financial stability Opportunities The prevailing organic growth stimulants Positive prospects in the tourism and hospitality industry Limited exposures other regions like
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Portfolio Analysis: Hilton International Plc Name of the Institution Portfolio Analysis: Hilton International Plc Task one Background Established in the year 1919 in Texas, the Hilton Worldwide of today was actually a 40 room hotel initiated by Conrad N…
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ashlynnrunolfss added comment 4 months ago
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Brilliant paper! Used it to complete an assignment for a tourism course. It was easy as ABC, for the first time in my life.
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