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Tourism individual report - Essay Example

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TOURISM INDIVIDUAL REPORT Name Professor Institution Course Date Executive Summary Tourism has grown to be a crucial industry for the city of Hong Kong. The Government in conjunction with other stakeholders have worked hand in hand to ensure that Hong Kong maintains it competitive edge as one of the leading tourist destinations in the world…
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Download file to see previous pages This means a lot more has to be done in different areas to achieve this dream. This report is going to analyze the economic, social and political contexts in the development of Hong Kong as a tourist destination, evaluate and come up with recommendations as to the future opportunities and challenges facing Hong Kong. The report will include the manner in which Hong Kong has responded to impacts of the named development factors and the policies in has put in place. Table of Context 1. Introduction ........................................................................................................4 2. Literature Review................................................................................................7 3. SWOT Analysis .................................................................................................10 a. Strengths and Weaknesses…………………………………………………..10 b. Challenges and Opportunities………………………………………….…….11 4. Future of Hong Kong...........................................................................................13 5. Conclusion............................................................................................................14 1. ...
The overall visitors flocking into the city was over 36 million in 2010. Of this number, long-haul arrivals were approximated to be 4.8 million and mainland arrivals to be 8.2 million. The destination has witnessed a string growth when it comes to the number of visitors from the Mainland as well as both the short and long-haul markets which have doubled over the years. The long-haul visitors mainly come from Africa, Europe, and the Middle East making Hong Kong the leading performing market. Hong Kong has been facing stiff competition from Macau and other Mainland cities and the Hong Kong Tourism Board has reacted to this by working close with the trade and authorities to ensure that Hong Kong remains a multi-itineraries destination. It intraregional tourism has witnessed a rapid increase over the years as it has been receiving more regional short-haul tourists. In addition, the rapprochement between China and Taiwan as well as the China’s economy that has been booming over the years have led to desirable changes in the visitor’s arrivals composition to the destination. However, the political environment and the switch in sovereignty to China from Britain have impacted its current markets and are expected to continue impacting its future strategies and position. Travel and Tourism is now considered as a strategic industry in Hong Kong and is being developed to become a socialist’s market economy. The current situation at Hong Kong has taken more than two decades of development and has yielded hard lesions and positive experiences. Hong Kong is still searching for better strategies of coming up with a strong tourism industry that will be able to successfully compete in both global and regional markets. Hong Kong has faced many challenges and ...Download file to see next pagesRead More
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