International Marketing Plan for Tourism Industry NAME: AFFILIATION: UNIVERSITY: Table of Contents Table of Contents 2 Introduction 3 Background of the study 3 Problem Statement 4 Objectives of the Study 4 Scope of the Study 5 Limitations of the Study 5 Literature Review 6 Research Methodology 11 Development of research approach 12 Underlying Philosophy of Research 13 Research Approach 13 Data Collection 14 Sample Size and Technique for sample selection 14 Data Analysis 14 Reliability and Validity of data 15 Discussion and Interpretation 15 Conclusion and Recommendations 17 Traditional and Online channels to reach customers 17 Online Marketing Tools 18 Implem…
Download file to see previous pages...
The international businesses are important for many countries as it helps in giving a boost to their economies and these businesses create an attractive and competitive environment (Bennett and Blythe, 2002). The international businesses play an important role in the international trade and the increasing number of international businesses create globalized environment that need more effective analytical tools (Bowman, 2007). Hence, international businesses need to take various factors into account when designing strategies for international marketing. In recent times, the social networks have changed the ways the organizations are doing business activities. According to Molina et al. (2010), social media is the online community in which people from different backgrounds and objectives come together on one platform to share the interests and activities. Similarly, Mansfield et al. (2005) in their research indicated that the travel and tourism industry is growing by leaps and bounds and the industry is expected to produce exceptional results in the long-run. The tourism industry is the main revenue earner in countries such as UK, USA, Canada, Malaysia, UAE, Saudi Arabia and other European countries (Gretzel, 2008; Gursoy and McCleary, 2004; Srikaya and Woodside, 2005). Background of the study The tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration are the image that the tourists have about the destination and the selection mechanism that the tourists to make their final destination choice. According to Chitango (2011), people are relying more on social media to make selection about their travel destinations and they are using these social networking mediums as a source of information gathering mechanism. It has been stated by Santos (2011) that the tourism industry will have to rely on the social media advertisements in the future so that they can attract the customers. The travellers are now shifting from traditional advertisement mediums such as advertisements, newspaper ads, billboards and others to YouTube, Facebook, Twitter and other online blogs to make their travel destinations choices (El-Goharay, 2010). The primary purpose of the paper is to help the travel and tourism industry develop an understanding about the changing marketing trends in terms of social media and what needs to be done to respond to the customer’s needs and demands. The paper will develop the strategies that the industry can implement to attract the tourists to their countries and make it their final destination choice. Problem Statement The researchers wanted to understand impact of social media on the
...Download file to see next pagesRead More
Cite this document
(“International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1398799-international-tourism-marketing
(International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 Words)
“International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/tourism/1398799-international-tourism-marketing.
Hence, planning is an essential element in supporting the long-term sustainability of developments in tourism. Boosterism as an approach to planning is linked with tourism policy statements, which is usually based on the assumption that; tourism is naturally good and it should be developed no matter the circumstance (Inskeep, 1991 pp 77).
Today, tourism is a populous global leisure activity (Akehurst, 2009:51). There is increased growth in number of tourists taking their leisure activities in t different parts of globe. For instance, year 2010 witnessed a worldwide international tourist arrival, which amounted to over 940 million.
3 a)Explain briefly rational for planning tourism development. 3 b)Discuss how stakeholders can benefit from planning of tourism development 3 c)Discuss advantages and disadvantages of public and private sector planning partnerships. 4 Understand the different approaches to tourism planning and development 6 a)Understand the features of tourism development planning at different levels.
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
Present travel market scenario: All over the world, in many countries, travel & tourism contributes a significant share to the growth of an economy. There are certain economies that are largely dependent on their tourism including U.A.E (Dubai), Saudi Arabia (Mecca), Singapore and most recently Malaysia and Indonesia have seen an increase in tourist levels.
Tourism Australia was ratified in the Australian Parliament on 18 June 2004 and officially commenced on 1 July 2004. The new organisation brings together the collective skills and knowledge of four separate organisations: the Australian Tourist Commission; See Australia; the Bureau of Tourism Research and Tourism Forecasting Council.
Cultural tourism provides alternative sources of revenue for cities where traditional industries have declined, and whose economies, environment and communities have suffered as a result. The use of cultural events and 'flagship' initiatives is becoming a common means of transforming cities, attracting inward investment and enhancing image.
Residents of the city are known as Atlantans.
Located in the northern portion of the state, Atlanta enjoys a high mean elevation-1,050 feet (320m) above sea level-which distinguishes it from most other southern (and eastern) cities and contributes to a more temperate climate than is found in areas farther south.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
Reaching several tourists in the world demands an effective online marketing strategy. This analysis looks into the effectiveness of their online marketing strategies. In international tourism marketing, every organization must have strong online presence for effective
5 Pages(1250 words)Term Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic International Tourism Marketing for FREE!