StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

UK Airline Industry - Report Example

Comments (0) Cite this document
Summary
The paper "UK Airline Industry" looks at the impacts of government intervention in the airline industry in using PESTEL. It is very important for any organization to consider the PESTEL analysis before it can engage in marketing its products.

Words: 39
Characters: 243
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
UK Airline Industry
Read TextPreview

Extract of sample "UK Airline Industry"

Download file to see previous pages Some of the Political factors considered are the taxation policy in the industry, the laws related to employment, trade restrictions, and regulations on the environment, tariffs, and political stability in the industry. Economic factors considered in this case are economic growth of the industry, changes in interest rates, changes in exchange rates of the industry, and the rate of inflation that affects the industry (Zhou, & Stuart 2008). Social factors considered in their case includes, cultural concepts of the entire industry, health consciousness of the industry, the rate of growth of the population, the distribution of age, careers attitudes in the industry and emphasis laid on safety in the airline industry. Technological factors are also considered in this case and includes environmental and ecological aspects, which determine the barrier to entry in the industry, the minimum level of efficiency, and production in the industry which effect outsourcing decisions. Moreover, technology factors cover research and development activities the level of technology and automation incentives used in the industry rate at which technology changes in the industry (Sajeev 2012).
PESTEL is a way of analyzing the different environments that affect the industry. Pestel deals with political, economic, social, technological, environmental, and legal environments that affect the market. The airline industry in the UK is a subject of these environmental changes. It is very important for any organization to consider the PESTEL analysis before it can engage in marketing its products. This is more important in that it allows companies to plan their future. PESTEL analysis describes a series of macro-environmental factors, which are used in environmental planning (Lea 2004).
Words: 16 Characters: 99 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(UK Airline Industry Report Example | Topics and Well Written Essays - 1500 words, n.d.)
UK Airline Industry Report Example | Topics and Well Written Essays - 1500 words. https://studentshare.org/technology/1608410-the-airline-industry
(UK Airline Industry Report Example | Topics and Well Written Essays - 1500 Words)
UK Airline Industry Report Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/technology/1608410-the-airline-industry.
“UK Airline Industry Report Example | Topics and Well Written Essays - 1500 Words”. https://studentshare.org/technology/1608410-the-airline-industry.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF UK Airline Industry

Airline industry

...UK Airline Industry... UK Airline Industry... airline industry is one of the most powerful industries in the world. In this industry generated $712 billion in sales in the US and 986billion worldwide (Plunkett Research). The demand and supply of airline tickets varies a lot by season. In the good season which is Christmas and summer the demand for airline travels goes up. During this season since the supply cannot keep up with the demand the prices of air travel tickets goes up. During low season the airlines utilize a lower pricing strategy in order to attract more customers. As prices goes down the demand for air travel rises. During off season the supply of air travel exceeds its demand. The airline industry has many positive effects over the...
2 Pages(500 words)Coursework

Airline Industry

...UK Airline Industry... UK Airline Industry... Global Airline Industry Table of Contents The Global Airline Industry Table of Contents 2 Task 3 Cost of ASK (Available Seat Kilometres) 3 Revenue per RPK (Revenue Passenger Kilometres) 3 BELF (Break Even Load Factor) 4 Employee Productivity 5 Task 2 5 Introduction 5 Main Findings 6 Appraisal of airline’s operating environment 6 Market Analysis 6 PESTEL 7 Appraisal of airlines internal capabilities 10 SWOT 10 Key issues Identification and Analysis 12 Conclusions 14 References 16 Bibliography 17 Task 1 The airline industry is one of the most attractive and highly capital intensive industry segments operating in the business market. The present study would try to analyse the airline industry by...
12 Pages(3000 words)Dissertation

Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas

...UK Airline Industry... UK Airline Industry... a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas. Introduction: British Airways (BA) is a London based airline company and one of the largest players in this industry. BA serves around 150 destinations in the world and it also provides its services in six continents. BA, through its subsidiary British Airways World Cargo, provides cargo services. Through-out its flight route and it handles more than 80000 ton cargo per year. BA provides many services to customers such as airline, cargo, holidays and sports. Through its improved services, it has gained the confidence and loyalty of its customers. “With its decades of solid experience, services that ...
3 Pages(750 words)Essay

The impact of service expectations on marketing strategies in the UK economy airline industry: A case study focusing on EasyJet

...UK Airline Industry... UK Airline Industry... This study aims to analyze the relationship between s’ expectations and marketing strategy in the case of Easy Jet (a low cost airline service company). The case of Easy Jet has assisted the researcher to analyze the relationship between customers’ expectations and marketing strategy in the more deliberate and comprehensive way. Apart from customers’ expectations, there are other factors too that have influenced Easy Jet’s marketing strategy. The research methodology adopted for this research study is based on positivistic paradigm. Positivism is a scientific approach which is based on the viewpoint that the information retrieved from logical and statistical analysis provides valid outcome. Moreover,...
52 Pages(13000 words)Dissertation

Airline Industry

...UK Airline Industry... UK Airline Industry... The Airline industry Submitted to < > Submitted by < > < > Task A The company background ; The Deutsche Lufthansa AG Deutsche Lufthansa AG is one of the globes principal airlines. The aviation faction pays a lot more attention on its interior capabilities within the subsequent six trade regions : The Airlines, The Lufthansa Cargo service , The Lufthansa aircraft preservation, refurbishing , in addition to renovating , The Lufthansa catering Service , The Cook AG travel group , in addition to the Lufthansa IT services. During the year 2005, Lufthansa dispatched average sales of an approximate 19 billion euros; this signified an increment of an approximate 7 percent. The operating profit also...
13 Pages(3250 words)Essay

Is the UK Airline Industry Competitive

... Introduction The Airline industry has been going through a rough patch over the past few years and the UK airline industry is no exception. Statistics collected from BATA1 indicate that there has been a decline of nearly 5 % in passengers with a significant decline in passengers for domestic flights. A similar trend is also visible in the freight cargo being handled over the past two years, both these factors indicating the difficulties the industry faces. Other factors regarding the industry is that it carries around 86 million people and 1 million tonnes of cargo employs nearly 71,000 people and contributes nearly 18.4 million dollars to the country’s Gross National Product. According to a report published in the nineties the major...
6 Pages(1500 words)Essay

Airline Industry

...UK Airline Industry... UK Airline Industry... Industry Table of Contents Table of Contents 2 Introduction 3 2. Main Findings 4 2 Principles of Management 4 2.2 Human Resource Management 9 2.3 Safety and Security 15 3. Conclusions 19 References 20 1. Introduction Aviation industry is one of the largest as well as booming industries around the world. It helps in economic growth, world trade, tourism and international investment. According to the International Air Transport Association, for the last three decades the number of passengers travelling on scheduled flights has increased on average by over six percent annually. In 2004, traffic of international airline passenger was improved nearly about fifteen percent in contrast to 2003 in a few regio...
13 Pages(3250 words)Essay

Airline Industry

...UK Airline Industry... UK Airline Industry... Industry Executive Summary The European aviation sector is uniquely different from other existing global sectors given the historical, socio-economic and political aspects that have affected the region’s history. Accordingly, varying issues inevitably affect overall competitiveness, cost-effectiveness and target-market capture. From issues of continued deregulation, prime time slots allocation and cost distribution to aspects of market entry and access, short-haul vs. long-haul travel and fleet standardization, all these are factors that must taken into consideration. This entails enhancing overall air travel and market penetration, given the uniqueness of the European market in terms of labor costs,...
4 Pages(1000 words)Assignment

Airline Industry

...UK Airline Industry... UK Airline Industry... and Section # of Marketing Industry Analysis – Airline Industry This assignment is based on Airline Industry Analysis in which three different airlines having distinct positioning will be analyzed. The assignment has two sections; the first section is about the positioning of the airline services, the differentiation of each airline and the offerings to their customers. The second part of the assignment is about the analysis of pricing strategy of each brand. Positioning Statements The positioning of Southwest Airlines in the airline industry is at the lower end of the market to cater for the customers looking for low cost. Those customers have a need for low cost and want to save money on travellin...
8 Pages(2000 words)Case Study

The UK Airline Industry

...IS THE UK AIRLINE INDUSTRY COMPETITIVE? An Analytical Research in Industrial Economics The UK Airline industry has been the topic of several research investigations ever since its deregulation early in the 1980s. Deregulation has been adopted purposely to encourage competition in the UK air transport industry. This brief research delves into a search for evidence of the competitiveness of the UK Airline Industry three decades after deregulation. In the course of discussion, it shall adopt as framework the Structure-Conduct- Performance paradigm, in order to determine the competitiveness of the industry. The diagram rendition of the paradigm is incorporated in the appendix of this paper. Describe the structure of the industry...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Report on topic UK Airline Industry for FREE!

Contact Us