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Microsoft a Monopoly - Dissertation Example

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The following dissertation research framework deals with the business of Microsoft company. The researcher of the dissertation explores whether Microsoft company’s Marketing strategies are able to build a healthy environment in the industry…
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Microsoft a Monopoly
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Microsoft a Monopoly

Download file to see previous pages... Research Hypotheses (or themes for some qualitative approaches):
The market strategies of Microsoft are predominant in the industry standing as a tough wall for the small business units to operate freely in the market
The marketing strategies of Microsoft retain the quality of software services to the customer by eradicating the unnecessary market plays.
Proposed Approach to Primary Research:
Research philosophy:
The research is proposed to observe under the philosophy of realism and interpretivism, as the study aims to analyze the facts in the industry against Microsoft.
Research approach:
The research study of ‘Microsoft a Monopoly’ is proposed to follow deductive approach.
Research strategy:
The research is proposed to follow the research strategy of case analysis of Microsoft by observing different illustrations and opinions of experts on industry facts.
Time horizon:
The research is proposed to follow the Cross-Sectional pattern of time horizon, analyzing the strategies of Microsoft from time to time.
Data collection method(s):
The Data collection is proposed mainly through Secondary data (research & opinion) and Observation of Microsoft product operations and Evaluation of impact on the industry.
Keywords Associated with the Research:
- Marketing operations of Microsoft
- Marketing plans of Microsoft
- Software Industrial concept of marketing
- Price, product and Promotional strategies of Microsoft
- Competitor analysis for Microsoft
- Environmental analysis of Microsoft
- Microsoft as Monopoly
- Monopolistic activities of Microsoft. ...Download file to see next pagesRead More
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