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Microsoft a Monopoly - Dissertation Example

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Summary

The following dissertation research framework deals with the business of Microsoft company. The researcher of the dissertation explores whether Microsoft company’s Marketing strategies are able to build a healthy environment in the industry…

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Subject: Technology
Type: Dissertation
Level: College
Pages: 2 (500 words)
Downloads: 4
Author: pgottlieb

Extract of sample "Microsoft a Monopoly"

'Microsoft a Monopoly' Dissertation Research Framework Research Problem Area: "Microsoft a Monopoly" Research Question: Is Microsoft company's Marketing strategies are able to build a healthy environment in the industry Research Objectives: The main objectives of the research is to observe the, Strategical marketing plan of business success. Product and pricing & Promotional scenario Steps taken by the company to competitor prevention Reasons for being called as Monopoly Facts Vs False paradigm behind Microsoft as Monopoly Research Hypotheses (or themes for some qualitative approaches): The market strategies of Microsoft are predominant in the industry standing as a tough wall for the small business units to operate freely in the market The marketing strategies of Microsoft retain the quality of software services to the customer by eradicating the unnecessary market plays.

Proposed Approach to Primary Research: Research philosophy: The research is proposed to observe under the philosophy of realism and interpretivism, as the study aims to analyze the facts in the industry against Microsoft. Research approach: The research study of 'Microsoft a Monopoly' is proposed to follow deductive approach. Research strategy: The research is proposed to follow the research strategy of case analysis of Microsoft by observing different illustrations and opinions of experts on industry facts.

Time horizon: The research is proposed to follow the Cross Sectional pattern of time horizon, analysing the strategies of Microsoft from time to time. Data collection method(s): The Data collection is proposed mainly through Secondary data (research & opinion) and Observation of Microsoft product operations and Evaluation of impact on industry Keywords Associated with the Research: Marketing operations of Microsoft Marketing plans of Microsoft Software Industrial concept of marketing Price, product and Promotional strategies of Microsoft Competitor analysis for Microsoft Environmental analysis of Microsoft Microsoft as Monopoly Monopolistic activities of Microsoft Reasons of Monopolistic trends of Microsoft Facts on Monopoly in software Case filings on Microsoft News articles on Microsoft Case study of Microsoft Bare facts about Microsoft Key Writers Associated with the Research: Ralph Nader Paul Solmon Jo Best Charles Cooper Chris E.

Hall & Rober E.Hall Key Academic References Consulted to Date: Ralph Nader and James Love, 20 April 1998, Microsoft's Ambitions and Antitrust Policy: REMARKS AT THE CATO INSTITUTION POLICY FORUM ON ANTITRUST AND MICROSOFT Available from < http://www.vcnet.com/bms/features/ambitions.html> Accessed on 17 June 2005. Paul Solmon, April 14, 1998, PLAYING MONOPOLY: News Transcript on News Hour with Jim Leherer, available at < http://www.google.co.in/urlsa=U&start=8&q=http://www.pbs.org/newshour/bb/law/jan-june98/microsoft_4-14.

html&e=10187> Accessed on 17 June 2005. A., Microsoft, Monopoly, and Consumer Harm, Available from < http://www.google.co.in/urlsa=U&start=5&q=http://www.utdallas.edu/liebowit/book/msmonopoly.html&e=10>187> Accessed on 17 June 2005 machcu@aol.com , Microsoft Today: A Destructive Monopoly, Available from Accessed on 17 June 2005 Doug Barney, June 20, 2005, How Safe Is the Windows Monopoly: Redmond Report Available at http://www.redmondmag.com/reports/article.aspEditorialsID=153 Accessed on 17 June 2005 Jo Best, April 06 2005, IBM, Nokia, Oracle to fight Microsoft over monopoly, Available from Accessed on 17 June 2005 Charles Cooper, October 2, 2002, Minding Microsoft's other monopoly: CNET News.

com Available from Accessed on 17 June 2005. Ralph Nader and James Love, June 15, 1998. letter to Assistant Attorney General Joel Klein Accessed on 17 June 2005. Chris E. Hall and Robert E. Hall, January 1999. "National Policy on Microsoft: A Neutral Perspective": online paper, Available from Accessed on 17 June 2005. Stan Liebowitz, January 2000 "Should Microsoft be Broken up No. Breaking up Microsoft is disruptive": Dallas Morning News http://independent.org/tii/news/000128Liebowitz.

html Accessed on 17 June 2005.

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