This article studies the concept of the world brand company "Nokia". It is stated here that Nokia is a Finnish handset company that is about 140 years old with its headquarters in Espoo, Finland. Nokia was the top mobile provider in the late 90’s and the initial years of the 2000’s. …
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Nokia introduced new models, modified designs, and vigorously promoted its products to increase its market share which had fallen by 28%, in a bid to regain its renowned glory. They realized that devices alone were not enough for the customers anymore. Apart from cameras other features that include: an online music store for the music enabled phones, an interactive multiplayer game service and a new site for the users to exchange photos, videos and music were necessary and sufficient to pool a customer base (BussinessWeek, Sept. 10, 2007).
With the mentioned promotional offers saw Nokia’s increase in their service provision, lead to a potential threat to Google and Yahoo internet companies because the two internet providers do not have control over the phone screens while Nokia, on the other hand, can provide imaginative services with consumer friendly hardware (BusinessWeek, Sept 10 2007). Other European mobile operators, who were not paying attention to Nokia’s earlier efforts to break into the digital music stores’ and other data services’ market, can only sit and watch as Nokia portrays its expertise and maturity in their understanding of the market. This is so because many mobile service providers have tried but have failed whereas the subscribers cannot run up monthly data charges to the high that is expected by the operators.
Research indicates that mobile phone users prefer Google or yahoo to the offerings created and provided by the operators and download music from their computers to the disappointment of many operators who provide such services.
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Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.
The change of the company name was an implication that the products of Apple will not only be limited to an innovative technology of computers but also to the expanding new ideas in creating different electronic devices such as phones, music players, and others.
Nokia had several products under its company and developed the digital switch that evolved into the multifaceted platform that is still the basis for Nokia's infrastructure today. Nokia continued to acquire more companies and added knowledge and different products/ sectors having to do with electronics such as television manufacturers and computer firms.
Nokia provides equipment, solutions, and services for network operators and business. Nokia is a largely held business with program on four leading connections. Nokia comprises four dealing groups and two straight groups that carry the mobile device industry groups.
This report traces the path of Nokia's coming into existence and hence reaching heights of success. It evaluates the importance of SWOT analysis in a better understanding of a business domain. Through SWOT, this report analyses Nokia's internationalisation strategies required in identifying the right industry and the right country for investing.
This includes best products and services, most loyal customers, with the most efficient operational mode. This essay reviews company information as well as studies conducted about Nokia by industry analysts.
Nokia is currently the world's largest manufacturer of mobile telephones with an estimated international market share of 36% (Nokia, 2006) and also currently the world's largest manufacturer of digital cameras with its camera-equipped mobile phones exceeding all other conventional camera manufacturers (Wikipedia, 2007).
Nokia Company emerged in 1995 in Finland, today it the largest company in Finland employing a large number of workers on the other hand Motorola was formed in 1928. Both companies have faced financial problems in the past but depending on strategies used by the company there has been a difference in their performance and also future anticipated performance.
The operating system which was dysfunctional in Nokia handsets will be revived by Microsoft like in Lumia which can be a major crowd puller.
Weaknesses: Both the partners come from very diverse backgrounds. Although they have a lot to offer, their interests in the
However, the most pressing problem that faces Google today is how to sustain the growth of its Android platform. This is because they need to sustain the market growth of Android, monetize mobile computing, gain a competitive edge over Apple, BlackBerry, and Nokia systems,
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