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Nokia Analysis - Case Study Example

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This article studies the concept of the world brand company "Nokia". It is stated here that Nokia is a Finnish handset company that is about 140 years old with its headquarters in Espoo, Finland. Nokia was the top mobile provider in the late 90’s and the initial years of the 2000’s. …
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Nokia Case Analysis
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Nokia Analysis

Download file to see previous pages... Nokia introduced new models, modified designs, and vigorously promoted its products to increase its market share which had fallen by 28%, in a bid to regain its renowned glory. They realized that devices alone were not enough for the customers anymore. Apart from cameras other features that include: an online music store for the music enabled phones, an interactive multiplayer game service and a new site for the users to exchange photos, videos and music were necessary and sufficient to pool a customer base (BussinessWeek, Sept. 10, 2007).
With the mentioned promotional offers saw Nokia’s increase in their service provision, lead to a potential threat to Google and Yahoo internet companies because the two internet providers do not have control over the phone screens while Nokia, on the other hand, can provide imaginative services with consumer friendly hardware (BusinessWeek, Sept 10 2007). Other European mobile operators, who were not paying attention to Nokia’s earlier efforts to break into the digital music stores’ and other data services’ market, can only sit and watch as Nokia portrays its expertise and maturity in their understanding of the market. This is so because many mobile service providers have tried but have failed whereas the subscribers cannot run up monthly data charges to the high that is expected by the operators.
Research indicates that mobile phone users prefer Google or yahoo to the offerings created and provided by the operators and download music from their computers to the disappointment of many operators who provide such services. ...Download file to see next pagesRead More
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