Page rank enhances the search process as it influences the identification of the important and factual information pertaining to the process (Lee, Liu & Li, 2013). Algorithms influence the search process through the development of element relationships. The identification of the existent relationships pertaining to the process influences the provision of desired results pertaining to the search process. As identified, algorithms influence the search process adopted on the Internet via the search engines.
The development of algorithms influences the communication and information search processes adopted in varied communities and governments (Cramer, 2013). The study seeks to integrate an analysis of the influence of algorithms on the information search tensions experienced across the globe in liberal and authoritarian societies. In addition, the study seeks to identify the influence of algorithms to broadcast and participatory media. Through the analysis, the study seeks to identify the impact of algorithms incorporated in the search engines to issues affecting the media including surveillance, transparency and democracy.
The role of the Public Sphere in Liberal and Authoritarian Societies Liberal and authoritarian societies incorporate varied rules and restrictions pertaining to the existent algorithms incorporate in the online search process. The online search process seeks to influence the provision of information across varied spheres relating to the selected search processes (Cramer, 2013). Liberal societies place emphasis on the provision of information freedom across all forms of media. Therefore, in liberal societies, the algorithms adopted pertaining to the search engine processes limit the levels of filtration incorporated as the search process seeks to yield the stipulated results.
The levels of filtration experienced pertaining to the developed algorithms related to the relevance of the search results provided (Fu, Chan & Chau, 2013). The algorithms seek to ensure that the data provided remains relevant and applicable to the search process. Authoritarian societies place emphasis on the level of form of information relayed to the public. In most instances, authoritarian form of governments incorporate processes that seek to limit the level of information provided to the population.
The measures integrated seek to limit the possibility of demonstrations and uprising pertaining to the existent models and forms of government (Van Dijck, 2012). Therefore, in the majority of authoritarian societies, the algorithms pertaining to the search engines are alerted to filter further the information provided to the population. However, the alteration process adopted by the system pertaining to the algorithm delimits the freedom of speech and information as any forms of inciting messages are eliminated from the search platform.
The existence of legislative measures in authoritarian societies that monitor the search process identifies the increasing levels of tension experienced pertaining to the relay of information to the public (Cramer, 2013). China identifies an example of an authoritarian society that seeks to monitor and regulate internet usage within the country’s territory and population. The authoritarian government in place seeks to ensure that the communication and information processes provided in the country enhance group cohesion as opposed to conflict developing from different ideas incorporated (Stieglitz 6 dang Yuan, 2013).
The Chinese government has incorporated firewalls and logarithms pertaining to the existent internet search processes geared towards limiting the integration of Western ideas and concepts among the population. In addition, the regulations integrated pertaining to internet and information access seeks to limit the development of any form of uprisings in the population. The level of algorithm control has developed into a vital factor in the Chinese society, which has influenced the regulation of the search engines and social networks utilized in the population.
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