Computer R us case study - Assignment Example

siness in particular the Computer R Us where as the customer satisfaction deals with the experience of the customer who use the products provided by Computer R Us and services of Complete Care. The division of Computer R us (Complete Care) is recently facing some issues that results in customer dissatisfaction and therefore will lead to an impact on the satisfaction of the customers of Computer R Us that will result is loss of revenues. It is important for the company to take proper measures to adopt effectiveness wit in the operations that will result in customer satisfaction and hence the company will earn above average returns and customer loyalty.

The research is quantitative in nature; the tools that will be used are the descriptive analysis, cross tabulation, questionnaire and regression analysis. The research approach is deductive and the analysis method would be running tests on SPSS (statistical analysis tool). Descriptive statistics provides with a descriptive coefficients that are brief, these summarize the given data; these coefficients can either be representation of the defined population or the sample used in the research. The determinants describe the central tendency and the measures of changes/variability or dispersion of the data.

The descriptive analysis will give the idea of the means standard deviation of different variables/statistics used in the questionnaire and regression analysis. Cross tabulation is used to identify and compare the relationship between two variables. The cross tabulation will depict the variations of different responses with regards to the frequencies and year of association of customers with the company (Computer R Us). The questionnaire is designed in a way that all the important elements of customer satisfaction and effectiveness of services are covered.

The identified elements of Customer Satisfaction selected are: The customer perceived image of the product and service is important. The customer’s