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Alaska airlines - Statistics Project Example

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Alaska Airlines is based in SeaTac’s Seattle suburb, Washington, US. It traces its origin to McGee Airways back in 1932. The Airline came to be known as Alaska Airlines in 1944 after a series of mergers and acquisitions. …
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Download file to see previous pages As a matter of fact, it has been a dominant player the U.S. West Coast air. The carrier has long been known for offering friendly and highly comfortable services.
Additionally, Alaska Airlines is reputed as having embraced innovative technology towards improvement of customer experience. However, in the recent past, it has faced stiff competition, more especially from South West Airlines, that has seen it loose a substantial portion of its clients. This paper seeks to establish the major areas where competitors have banked on to infringe into Alaska Airlines and further narrow down to the important ones that should be accorded greater importance to protect the market from further infringement. Pareto analysis is used to achieve this. 2. Description of the Problem Environment
The services offered by Alaska Airlines extend beyond just getting onto a plane and getting seated, awaiting flight to the next destination. It also offers a range of other services including freight transportation and Food and Beverage Services. The airline’s food and beverages line offers hot and fresh meal for purchase in almost all flight durations exceeding two and a half hours. Passengers are allowed to make on-board purchases using Visa® branded cards, MasterCard®, American Express®, and Discover® brand logo cards. Debit and gift cards are included. To accommodate passengers who do not have debit or credit card, $6 vouchers are offered for purchase at all ticket counters. ...Download file to see next pagesRead More
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