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Marketing of World Cup - Essay Example

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This study also seeks to address the marketing efforts which have helped in promoting soccer to be one of the most famous sporting events in the contemporary world. That is, tracing the soccer since its development by analysing its origin and how it develops with time…
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Download file to see previous pages In order to understand well the history of soccer, it is appropriate to grasp how the professional sports came into being. People have always sought to have and enjoy leisure time which in most cases was not possible. This urge built up and people were able to form some organized sports in the mid ninetieth century. Before then, people, especially in America, had some forms of skills but they had not been put into practice and they were not standardized. It is the increased interests and the urge to make the recreational activities better and enjoyable that led to the development of various rules and regulations to govern the activities such that they became more organized. The organized groups developed into more established and well-managed teams with the members being more serious. The aspect of competition also came up where different teams could compete and have some rewards for the winning teams. The teams got skills through training and could now compete on national and international levels. The games started with simple aspects like curling, bowling after which professional sports like baseball, basketball, hockey and football came about. Just like any other aspect, the field of sport has grown from very humble beginnings of very simple groups of social interactions to more organized activities, specialized and sophisticated professional sports. That has also transformed to the modern big tournaments like the popular world cup events. The splitting marked the beginning of the today’s most famous game, which is soccer. ...Download file to see next pagesRead More
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