Commercial Sports in England - Essay Example

Coakley (2009) contends that the media in England depict a massive increase in the discussions focusing on sports on television, radio, and print. Arguably, the discussions underscore the commercial value associated with sports in England. Likewise, clubs in England spend a lot of money to acquire players with exceptional talents. The investment portrays the commercialization of sports in the country.

Commercial sports are increasingly allied to the consumption of goods and services in England. Notably, the link between sports culture and consumer culture is evident in sports advertisements that center on highlighting the commercial spectacle in sporting events (Boyle & Haynes, 2004). It is noteworthy that the growth of sponsorship and influence of the sports on consumer behavior shape commercial sports in England. In this respect, the sponsorship places the sports in the context of the enterprise culture. In essence, the media, businesses, and corporations seek to control commercial sports in England because of the profit they amass from the sporting events. In sum, the commercial sports in England continue to prosper.