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These sites are improved with every click that earns them new traffic. The second type of viral marketing involves the use of an actual marketing campaign. For instance, people in different areas around the world can choose to post posters of a popular musical group because they like it. This means that the method used to advertise the musical groups talents is viral.
Viral marketing has grown extremely popular because it allows for marketers to be able to spread messages quite easily and over a short period of time. All that marketers are required to do is to select a number of enthusiasts who support their idea and message, and then make it viral (Woerndl, 2008). The message will then spread on its own momentum without the need for allocating extra expenses on marketing. In many industries, viral marketing is viewed as being a trendy way of promoting different services and brands. Viral marketing is greatly favored by different industries because it reaches customers faster than most other methods of advertising would and at a relatively low cost. Viral marketing also allows for marketers to be able to include the direct messages that they desire instead of cutting the number of words they use in the interest of saving costs. According to Woerndl (2008) there are 144, 000 hours of videos that are uploaded on YouTube on a daily basis. This means that, even though marketers can benefit from free press and have the opportunity to reach billions of users in seconds with their messages, they have to ensure that their videos are authentic and original in order to attract the attention of YouTube traffic.
Viral marketing also provides an opportunity for a marketer to benefit from high-level sharing, social engagement, and brand interaction which then accentuates brand advocacy. For instance, the ‘Dove’s True Beauty Sketches’ advertising campaign benefited from almost 30 million views just
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What is the way forward? Since the above issues have been found to be facts, it is necessary to focus on the necessary steps to take in order to stop them from occurring. Some policies need to be formulated in order to offer solutions to the problems. A thorough research needs to be carried out to establish the cause of the problems.
Despite of these facts, 21% of adults, 22% of high school students and 8% of middle school students smoke. One in five of all deaths every year in the United States have been credited to smoking, killing more than AIDS, suicide, alcohol, car accidents, homicide, and illegal drugs combined (Smith et al 2004).
It is pertinent that a company possesses enough liquid assets to meet its short term obligations as and when required. This is to ensure the smooth functioning of the company. (Brigham and Gapenski 1988) For instance: Amber has $1,200 in current assets and $1,000 in current liabilities.
The paper begins with a brief introduction of TSI and the project. It then goes through the TSI process of identifying the problems, developing a solution and implementing change. In identifying the problem, the metaphor method
imes individual may come across a situation where problem solving witnesses barriers encompassing emotional, cultural or learned and perceptual barriers. However, these situations can be dealt by means of problem solving skills which involve-
Trial and error method is the