We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Youtube Jean Kilbourne's Killing Us Softly and Still Killing Us Softly videos. Her research looks at gender and how women (and some men) are portrayed in advertising - Essay Example

Comments (0)
Summary
Although admittedly, television depiction of women has changed over the last few decades, advertising still shows women and some men in traditional and…
Download full paper
GRAB THE BEST PAPER
Youtube Jean Kilbournes Killing Us Softly and Still Killing Us Softly videos. Her research looks at gender and how women (and some men) are portrayed in advertising
Read TextPreview

Extract of sample
Youtube Jean Kilbourne's Killing Us Softly and Still Killing Us Softly videos. Her research looks at gender and how women (and some men) are portrayed in advertising

Download file to see previous pages... This paper will examine Jean Kilbourne’s YouTube videos “Killing Us Softly" and "Still Killing Us Softly", discussing their innate messages on the portrayal of gender roles in advertising. Advertising reaffirms stereotypical gender roles.
According to Kilbourne (271), contemporary advertising focuses mainly on selling sex, and sex, in advertising, is pornographic. This is because it not only objectifies but also dehumanizes the subjects in the advert, particularly women. Advertising objectifies women and certain men, portraying them as easy, innocent, passive, needy and submissive persons. This underpins the typecast that women are second-rate to men or are less human than their male counterparts. In addition, advertisements continually portray women as sex objects to increase sales. This use of women as sex objects emanates from the mindset that, regardless of their age or social status, women are primarily nymphets, seductive and sexually instable (Kilbourne 281). This portrayal of women as objects only serves to fuel violence against women. The message portrayed by advertisements appeals to male customers, as well as female customers, who begin to believe that the ideal woman should look, act and feel the way a man wants. Ironically, the ideal woman portrayed in advertisements such as Axe and beer commercials as sexy yet innocent, beautiful and perfect and thin yet well nourished, does not exist in reality. When male and female characters appear on an advertisement, the females are portrayed as easy, passive and needy. However, when only female characters appear, they are portrayed as passive, innocent and aggressive at the same time.
On the other hand, advertising portrays men as powerful and highly dominant characters that are assertive, tough and experienced. This further reaffirms the traditional role of men within society. In essence, advertising also subtly encourages male violence by portraying the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Mercy killing
Mercy death is therefore assisted murder. Terminally ill patients are usually unable to commit suicide and therefore ask someone to ‘put them out of their misery’ (Padilla 218). Such patients not only give their permission to end their lives but also in most cases request and even demand that their lives be terminated.
8 Pages(2000 words)Essay
Killing Cleanses and Contaminates
This essay examines the underlying problem of human evil and killing and how Dubus and O’Connor’s stories resolve them. Both writers resolve the problem of dealing with human evil, by demonstrating that killing both contaminates and purifies the killers and their victims, which means that these killers are not entirely good or bad in the end.
4 Pages(1000 words)Essay
Community Issue: Young Black Men Killing Each Other
Some of the recent incidents show that killing each other is becoming a severe issue among black communities in America. Even though many reasons were cited by prominent sociologists and psychologists for this antisocial behavior, the exact motivation for such killing is still unknown.
4 Pages(1000 words)Essay
Gender Dynamics of Men and Women
These twists are probably what make readers drawn to the article, gaining fresh information about how animals reproduce and behave with their sexual counterparts. How human reproduction is paralleled to economics presents an interesting way of making an argument lively.
4 Pages(1000 words)Essay
Men & Women & Gender Oppression:
The society has put a lot of pressure on women, providing unattainable expectations of how women should look and behave just by virtue of being women. This gender oppression has taken a huge toll on women whom struggle to achieve this ‘ideal beauty’ that the society imposes on them.
5 Pages(1250 words)Essay
Killing us softly
Advertisements are pervasive. They are found on streets, schools, restaurants, hospitals, and comfort rooms. Aside from that, they are like communicable disease that poisons the subconscious mind. All advertisements deceive people by putting in their subconscious mind that they can be the richest man, sexiest creation, and most beautiful woman who ever lived on earth, even though no one, not even the same person in the bulletins has had a skin without pores and blemishes.
3 Pages(750 words)Essay
On killing
Moreover, he has shed light on the significance of human nature to evade killing his fellow beings; as his first instinctive act out of humanity. Although, he has
6 Pages(1500 words)Essay
Killing Us Softly 4 - movie review
It is similar to Hooks’ The “Oppositional Gaze: Black Female Spectators” where the black females were provoked and negated in the films and mass media simply because they are black. Portraying a woman in such an awkward or in nude pictures is regarded by the society as normal leaving someone wonders what is in store for the next generation.
3 Pages(750 words)Essay
Honor killing
A huge number of Arab males identify females as a valuable personal object that requires protection and security from others as she represents family honor. However, she is also considered less relevant when it comes to
6 Pages(1500 words)Essay
How would you characterize the relationship between Titus and his only daughter Lavinia in Shakespeare's early, blood Titus Andronicus What do you make of his killing her
Titus loves her daughter and adores her. She considers her as the main reason for him fighting for Rome. When he comes back from the battle, he praises Rome for taking care of her daughter. This goes to show how much he loves
4 Pages(1000 words)Essay
Let us find you another Essay on topic Youtube Jean Kilbourne's Killing Us Softly and Still Killing Us Softly videos. Her research looks at gender and how women (and some men) are portrayed in advertising for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us