Nobody downloaded yet

Consumer Behaviour Towards Halal Meat - Research Paper Example

Comments (0) Cite this document
Summary
The survey to measure consumer behaviour towards halal foods used the 5-point Likert scale, which assigned the views expressed by participants to such positions as strongly disagree, disagree somewhat, neutral, agree somewhat and strongly agree. In the chart recording the survey results, separate measurements were listed for the Muslim and non-Muslim consumers, which showed the glaring disparities in the behaviour and attitudes of Muslim and non-Muslim consumers toward halal foods…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Consumer Behaviour Towards Halal Meat
Read TextPreview

Extract of sample
"Consumer Behaviour Towards Halal Meat"

Download file to see previous pages The measurement tools in the survey that refer to quality are those suggesting that halal meat is tastier, healthier and safer. As may be expected, the Muslim and non-Muslim participants responded in a contrasting manner regarding the gustatory and nutritional quality of halal, with only slight variations. On the supposition that halal meat is tastier, for example, the non-Muslims respondents strongly disagree at 42.9 percent, 36.3 percent disagree somewhat, 19.8 percent are neutral, and none agree somewhat let alone strongly agree. As expected, none of the Muslim customers totally disagrees or takes a neutral position but 3.3 percent disagrees somewhat. Those who answered agree somewhat and strongly agree are 69.3 percent and 26.4 percent, respectively, which indicates that not all Muslims are convinced that halal meat is tastier. On the proposition that halal meat is healthier, 23.1 percent of the non-Muslim respondents strongly disagree, 56.1 percent disagree somewhat, 66 percent neutral, 19.8 percent agree somewhat, and none strongly agree. ...
As for the Muslims, none responded as strongly disagree and expressed neutrality but 3.3 percent disagreed somewhat whilst 46.2 percent agreed somewhat and 49.5 percent strongly agreed that halal meat is healthier. The same attitudes are more or less evident on whether halal meat is safer, with 26.4 percent of the Muslims agreeing strongly and 0 percent disagreeing strongly even as 13.3 percent were listed as neutral. Again, all the non-Muslims strongly disagreed, with 9.9 percent staying neutral.

The finding that halal meat does not appeal to some Muslims as tastier, healthier and safer confirms previous studies that more than religion, Muslim consumption of halal is also dictated by personal attitude, moral norm and perceived behavioural control. For immigrant Muslims, this happens when they have stayed long enough in one country to adopt the lifestyles of the host culture and go through the process of dietary acculturation. In the US, for example, 75 percent of the migrant Muslim population takes to halal (Bonne & Veirmeir, 2007), which means that 25 percent consumes non-halal foods. Gabaccia (1998) noted the same phenomenon in a multi-country study, which found that only 70 percent of all Muslims worldwide follow the halal food standards. According to the theory of planned behaviour, which French authorities use to accommodate halal in the mainstream food market for the benefit of the large Muslim population in that country, consumer food choices are determined by attitude, subjective norm and perceived behavioural control. Attitude refers to the psychological tendency of people to evaluate something with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behaviour Towards Halal Meat Research Paper”, n.d.)
Retrieved from https://studentshare.org/sociology/1516863-consumer-behaviour-towards-halal-meat
(Consumer Behaviour Towards Halal Meat Research Paper)
https://studentshare.org/sociology/1516863-consumer-behaviour-towards-halal-meat.
“Consumer Behaviour Towards Halal Meat Research Paper”, n.d. https://studentshare.org/sociology/1516863-consumer-behaviour-towards-halal-meat.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Saudi Airline Served Donkey Meat
Specifically, airlines take extensive measures to ensure that their service, food and beverages quality is at par with their competitors. Sadly, Saudi Airline has not been able to deliver in accordance with the invested trust and expectations of their customers.
5 Pages(1250 words)Research Paper
Vegetables are beter thn meat
One of the recent findings by researchers at Imperial College London, highlight the fact that vegetable protein are healthier and keep the blood pressure low as compared to the animal protein. Study encompassed 4700 individuals across the globe, to study if environmental changes matter.
3 Pages(750 words)Research Paper
The effect of advertisement on consumer behaviour
The research paper is aimed at studying the effects of advertisements on the Qatari consumers in the age group of 18-26 years. The data and information, on consumer behavior of the age group of 18-26 years and the way it has been affected by advertisements in Qatar, have been collected with the help of questionnaire and secondary sources.
10 Pages(2500 words)Research Paper
Meat Industry in Kenya
The aim of the essay is to show all the factors that greatly affect the meat industry in Kenya. These are political, legal, economic, social, cultural and technological factors. The price at which meat is sold determines the demand for it. When the price of meat goes up, fewer individuals will be willing to buy it.
6 Pages(1500 words)Research Paper
Consumer Behaviour in UK Broadband Market
The speed is very important because The faster the data transmission rate, the faster one can download files or hop from Web page to Web page About some years ago, they could only dream about relaying on a trusted 56k modem (dial-up service). With the use of different board banding technologies, it becomes possible.
26 Pages(6500 words)Research Paper
Consumer Behaviour towards CO2 emissions from aircrafts
Several studies and researches have been carried out in the field of investigating into the economic, technological and other probable strategies that could be implemented to address the issue of climate change; which proposed and stressed
8 Pages(2000 words)Essay
Red meat vs. processed
While the noncredible sources do not have other sources supporting the information. Red meat causes more cardiac issues than the processed meat. Processed meat contains additives, nitrates and nitrites. These
2 Pages(500 words)Research Paper
Children's behaviour towards undiected recreational play
Play is essential for the healthy emotional and physical development of children. It is through play that children are able to develop physical motor skills, thrive in terms of language acquisition, and benefit from emotional, cognitive, and physiological
8 Pages(2000 words)Research Paper
Halal diet
There is a special body recognized by Sharia Law that issues certificates to the food producer at a fee. Halal slaughter is one of the most popular ways of preparing halal food. The beef, lamb and
1 Pages(250 words)Research Paper
Children's behaviour towards undirected recreational play
Moreover, there are specific play activities that are multicultural and global in nature in that they can be evidenced among children from different
22 Pages(5500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Consumer Behaviour Towards Halal Meat for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us