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Media Relations College - Essay Example

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On 7 July 2005 London once again came under siege, this time from Al-Qaida terrorists. The news broke instantaneously all over the world. In the frenzy that followed, we are focusing on three London newspapers (online editions of The Guardian, The Independent and The Telegraph) and The Washington Post from the United States who carried the story as well as the subsequent days after the attack…
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Media Relations College Essay
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Media Relations College

Download file to see previous pages... As the day unfolded and more was learnt, different angles began to emerge as the media competed for the best and most relevant information. All three online editions of these papers, after publishing the details and timelines, next mentioned the whereabouts of and statements of PM Tony Blair, who was at a G8 summit: 'The Prime minister Tony Blair said before leaving the G8 summit "It is particularly barbaric that this has happened on a day when people are meeting to try to help the problems of poverty in Africa and the long term problems of climate change and the environment"' (The Independent, 7 July 2005). An interview with Mr. Jack Straw informed us that the 'blasts, which bore some resemblance to the Madrid train bombings in March 2004, had the "hallmarks of an Al-Qaida related attack"' (Sarah Left, Mark Oliver and agencies, Guardian, 7/7/05. 22.45 update).
Amongst reports of the bombings came scattered news of the G8 summit and whether or not Mr. Blair would return to London. This was the common thread through all of the media researched, first the reports of the bombings, then the estimated number of deaths followed by estimations of injuries and next the focus on Mr. Blair.
Throughout the day of 7 July 2005, local newspapers continued with a stream of updated information, mostly con...
ut this event held more horror because of the sequence of the four bombings occurring so closely, reminding Londoners and even visiting Americans of the 11 September 2001 attacks on the World Trade Center.
When a threat such as this occurs, it is critical that the people in the immediate area are informed of what is happening and what they should do. In this case, especially in the tube bombings, there was no one in the moments following the explosions. People had to take it upon themselves to escape the danger zone and find out what was happening. At the same time, people who have access to on-demand news want to know the very same things, for different reasons. This is where the media are responsible for the both the qualitative and quantitative content of their reports, On a day such as this, however, any news seemed worthy of being reported, with the purpose of bringing the public out of panic or shock then posting emergency telephone numbers and searching for the reassurance that the authorities were doing everything they could.
The human emotions were wrenched by account after account of the horror from survivors and rescue teams, some online editions carrying video and radio streaming bites. Other editions offered photographs taken by the victims with their cell phones. Still reeling from the '9/11' attacks, American online newspaper editions such as the Washington Post offered the stories of citizens at work who were near the attack sites and 'set up a makeshift MASH unit' to treat the injured.
The quality of reporting regarding 7 July 2005 remained at a fairly high level in the days following the attacks, and the world watched as London first discovered that at least 3 of the 4 bombing suspects had been British born. Here are samples of various media ...Download file to see next pagesRead More
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