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Yorkshire Coast Radio - Case Study Example

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Summary
The Station has been in operation since 1993 and now uses three frequencies. It is followed or patronised by the young and old because of its unique kind of programming, mixing folk music, popular and other musicals, with live shows and commentaries. …
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Yorkshire Coast Radio
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Download file to see previous pages The website of Yorkshire Coast Radio practices transparency, giving the general public a bird's eye view of the Station, its operations, the owners, the programming, the advertisers, and the listening public.

The initial efforts for our study of Yorkshire Coast Radio were done on literature review and gathering valuable information regarding the station. Primary research followed after a careful deliberation of all the data, and after evaluation of what to research further or survey about from the listening public of Yorkshire Coast Radio.

Yorkshire Coast Radio is part of The Local Radio Company which owns 28 stations within the UK. The Local Radio Company is a media group, the registered owner of Yorkshire Coast Radio. The Station broadcasts 24 hours a day from studios in Scarborough, Bridlington and Whitby.

There has been no known study conducted yet to determine of programmes of Yorkshire Coast Radio in the listening public, or whether the Station has more radio following than other FM stations. Therefore, there was a need to understand how the listening public regard the station, compared to other FM stations. ...
Relative literature about Yorkshire Coast Radio Station has been reviewed, along with other related topic, e.g. the history of Yorkshire Coast Radio, its competitiveness, its programming and advertisers. Hypotheses have been formulated that Yorkshire Coast Radio Station has a wider following in the young and old alike because of their programmes on music, live musicals and shows and commentaries, coverage on events and cultural activities, and other feature programming as compared to other FM stations.

The sample of this research consisted of the listeners of Yorkshire Coast Radio Station in the areas of Scarborough, Bridlington and Whitby. The questionnaires were emailed to the respondents. Emails were gathered from referrals of friends and students and our own list of emails. These emails were retrieved through forwarded messages to classmates and friends in the internet.
Yorkshire Coast Radio has for its slogan: "The station that lives and loves the Yorkshire Coast." Its first air date was November 7, 1993, and the frequencies used are 96.2 MHz, 103.1 MHz, 102.4 MHz. Format is contemporary. (Yorkshire Coast Radio website)
Wikipedia website states that Yorkshire Coast Radio is the name of an Independent Local Radio station in the North Yorkshire and the East Riding Yorkshire. The Station has an up-to-date entertainment guide of music and entertainment that is scheduled one month in advance.
The programs and presenters, with their schedules, are listed in the Yorkshire Coast Radio's website. The schedule is one month advanced.

Yorkshire Coast Radio News broadcasts on the hours, every hour for the latest from along the Yorkshire Coast and around the world. It has entertainment guide theatre to guide listeners on theatre ...Download file to see next pagesRead More
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