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Mass Media - Essay Example

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Summary
Below, we are discussing about the mass media and how it affects the thoughts and lives of masses. The origin of mass media is discussed which was in early twentieth century and how it grabbed the attention of people around it. Later we discussed about the work of Jean Baudrillard, a French philosopher and political analyst and Slavoj iek, a Slovenian philosopher and writer and how they viewed the mass media and conventional interpretations of reality.
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Mass Media Essay
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Mass Media

Download file to see previous pages... There are many mediums which are used to transmit the information to public and the famous mediums in today's world are television, radio and newspaper etc. Nowadays, mass media is usually consists of books, newspapers, magazines, radio, cinema, television, documentaries and the recently famous internet.
The concept of Mass media was made up in 1920's when the radio got popularity nationwide and people were amazed at the fast communication method of the medium. Then there was the emergence of the magazines and newspapers, which were considered as the public media. The world saw the growth of television and the way it got popular among the masses. If we look at the internet as a type of mass media, then it becomes quiet confusing and complex. Because anyone on internet can create their blogs and can publish them globally. There is no check and balance over this and neither is there any authenticity of this. In internet, there includes personal web pages, public forums, e-magazines and blogs. The most important thing in making any media a mass media is the audience. The more audience pays attention to a medium, the more famous that media becomes. And the other term used for the mass media is the public media, because it gets popular because of the public. Mass media is formed by the mass society, with few attributes that should be present in that media. The attributes includes the social connections and the influence of the media on public's opinion and thoughts. The influence is usually drawn by the marketing and propaganda, but done in a smart way.
The work of Jean Bauldrillar
Jean Baudrillard was a French philosopher and sociologist. He is a well known political commentator or analyst as well. He did a great work as a sociologist and also gave theories on postmodernism and post-structuralism too. Along with these theories, his views and theories regarding the conventional interpretations of reality in the age of mass media is significant.
He is a social scientist and critic and worked well in the field of technology communication. His writings and analysis are remarkable and his work affected people and help in the progress of society. He basically worked on the affects of modern technology on society and people, and how the common people view the modern development in the field of mass media. He discussed variety of topics and subjects, regarding gender relations, journalism and the different controversial topics as well. These controversial topics include AIDS, human cloning and blasphemy laws in different religions. The most controversial topics of today's world are the Gulf war and the World Trade Center in the New York City. Jean Baudrillard work is considered as a part of a classical literature and social analyst. His work is comparable with the work of Gilles, Deleuze, Jean-Francois Lyotard and Jacques Lacan, who are the prominent French ...Download file to see next pagesRead More
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