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Contemporary Society & Social Futures - Essay Example

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Contemporary Society and Social Future [Instructor Name] Contemporary Society and Social Future Globalization can be defined as the exchange of ideas, concepts, opinions, general commodities and services from one country to another…
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Contemporary Society & Social Futures
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Contemporary Society & Social Futures

Download file to see previous pages... However, some thinkers believe that globalization has also brought a negative impact on society, as it has made people move away from their culture. Most Asian and African countries are highly influenced by European and American culture and try to adapt themselves to the new modern way. Although there is nothing wrong in adopting a modern lifestyle, it is also very important for a community and a society to remember their values, roots and the practices of their ancestors. Discussion As recently as two decades ago, there were no branches of KFC or McDonald’s in most Asian and African countries. The concept of fast food was not much known in these parts of the world, not because people did not like fast food, but because there was a huge problem in transporting it to these countries from different continents (Albrow, 1996). Advances in technology have made modes of transport more fuel efficient and it becomes much cheaper to transport goods. . Everyday products in millions are transported by airplanes and cargo ships to the most distant countries in the world. In the present era, people living in third world nations, such as Pakistan and Bangladesh, can enjoy the same food as people in the US and England (Back, 1994). This is one positive thing that globalization has brought in the present world. ...
Globalization has created a need for people to use the most modern and superior products (Featherstone, 1995). Globalization has bought the world closer through social media and television, where people can see what is ‘trending’ and use the same products as the rest of the world. The popularity of Facebook, Twitter and other social media websites – and the convenience to use them from any part of the world – gives access to the latest in fashion, celebrity news and lifestyle that people all around the world could follow (Featherstone, 1990). In the 1990s, Apple products were generally only popular and used in American and European countries. Social media gave the opportunity to the rest of the world to see how popular iPhones were with celebrities in American and European countries. This further inspired people to use these products, much like their favourite stars on screen. Today more iPhones are sold in India than in Sweden, Spain and France combined. This is what globalization has done. It has brought people under the same platform to choose and buy, based on preference. Globalization improves the quality of products produced in a country. When foreign investors enter the domestic market, they produce the most superior products. This motivates local manufacturers to improve the quality of their products, as they know they will have to produce only the best in order to compete with foreign companies (Friedman, 1990). The general public gains the most from this, as they are able to use local and foreign products at very competitive rates (Giddens, 1999). When foreign companies enter the market, then the local companies also reduce their price to ...Download file to see next pagesRead More
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