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To explore the role of retail experience play in clothing select shops and consumers motivation in Beijing China - Dissertation Example

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Methodology Name: Institution: Introduction The methodology section in a research report explains the sequential steps that the researcher adopts in analyzing the data collected from the study group (Kerlinger, 1986). As stated earlier, the topic under study has minimal secondary data…
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To explore the role of retail experience play in clothing select shops and consumers motivation in Beijing China
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To explore the role of retail experience play in clothing select shops and consumers motivation in Beijing China

Download file to see previous pages... After the collection of data, the methodology will follow the Sauder’s onion research methodology. The methodology pattern provides an elaborate and specific analysis of the different aspects of the data collected thus providing an in-depth understanding of the relationship between the research variables and the research hypothesis. The methodology model analyses the data as discussed below: Philosophies The onion methodology model approaches research studies by analyzing the most effective philosophy that addresses the topical issue. The topic in this case being a human interest and behavioral, the researcher employs the objectivism and interpretivism philosophies. The two philosophies encourage objectivity since they dictate factual data collection and tabulation of the findings thus developing an evident relationship between the conclusion and the research findings. This way, the recommendations of the study becomes equally objective and accurate interpretations of the information gap that the researcher seeks to address. Approaches The Sauder’s onion model thus proceeds to determine the model of the research, the choice of the model relies on the research philosophy that the researcher decides to use. The two philosophies above work best with the deductive research approach in which the researcher selects his sample effectively to ensure that he achieves an effective representation of the of the population. Additionally, the approach influences the formation of the research questions. This further influences the creation and selection of the research variables. The deductive approach targets a specific population. In this context, the population is the clothes consumers. The research thus investigates the effects of retailers and their influence on the consumers among other motivations. Strategies Strategies follow the research approaches and refer to the plan of action the research intends to use to obtain answers for the research questions. There are several research strategies including experiments, case studies, surveys and action research among others. Each strategy is effective but reliant on the specific goals of the study and the approaches that the researcher uses to carry out the research. Case studies are representative types of researches in which the researcher selects a specific sample to represent the rest of the population. However, the researcher must select ad effective sample the best represents the population a feature that requires the consideration of several research factors. Literary everyone is a consumer of clothes; the choice to use Beijing thus implies that the researcher has determined several factors about the city that makes it the best representative of other global markets and consumers. He thus uses the city and its populace to conduct the study. Beijing for example is one of the most populated cities in the world. This implies that the city has a high number of clothes consumers and is therefore the best representative of consumers (Bottomore, 1998). Additionally, the city is a business hub comprising of manufacturers, wholesalers, retailers and consumers. The city best represent the world consumers since it is metropolitan society with people of different backgrounds. This coupled with the presence of numerous shopping arcades in the city thus makes it the most convenient location for the researcher to carry out the study. Besides the basic factors discussed above, the researcher also considers several personal ...Download file to see next pagesRead More
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