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Observation, Contact, and Survey Methods - Options to Choose Certain Type of Research - Term Paper Example

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The paper "Observation, Contact, and Survey Methods - Options to Choose Certain Type of Research" talks about different methodologies for conducting experiments and argues why the experiment using focus groups would be the most reliable data collection method for the given study…
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Observation, Contact, and Survey Methods - Options to Choose Certain Type of Research
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Download file to see previous pages Singh (2007) agrees that central to literature, research methodology is the type of research to be undertaken. There are two key types of research. They are qualitative research and quantitative research. The research methodology is dependent on these two factors. Qualitative research seeks to investigate intangible aspects of literature; especially about emotions, meanings, and descriptions. The intangibles under investigation are values, beliefs or ideas. Quantitative research seeks to verify existing explanations, regarding etiological aspects of a story, through measurement of variables.
When reporting a researcher applies a number of research methods that are specific to certain techniques of research. The types of research methods applicable include observation, survey, contact method, and experimental method. Each of these methods has strengths and limitations. In essence, to indulge inaccurate data collection, one needs to be aware of the said aspects of the data collection methods to make the necessary adjustments to the data that result whenever warranted (Chilisa, 2012).
This refers to the research method that employs the use of the researcher’s eyes, watching the study area to gather information. Data collected by observation is primary data. The data collected is complete since the researcher knows what he is looking for when he goes to the field to observe.
The research techniques influence the subtypes of the observation method that will be applicable. The first subtype is structured observation. This is the main subtype employed for descriptive purposes of observation. Unstructured observation, on the other hand, is employed with a view of formulating explanations to a research question and validating it given hypothesis or otherwise. Participant and non-participant subtypes also often find use as the preferred observation methods (Bhattacharya, 2006). The final observation method subtype is the disguised observation, which entails the involvement of an observer in a given activity with the sole goal of making observations on the operations.
A researcher has to be keen with his/her eye to ensure the success of the observation method. This because the observation method enables the researcher to see even the information which individuals would be either unwilling or unable to give (Taylor et al, 2006). However, the observation method has a number of shortcomings, which include the inability to observe the feelings and emotions of individuals or groups. Further, the method is expensive to facilitate; especially for those who intend to publish their findings.
A survey is the most suitable approach for gathering information for descriptive purposes. It is more indulging to the persons undertaking the survey and the data compiled is accurate. A survey can either be a structured survey, which employs a definite list of questions, often formal and the questions asked to all the respondents are similar. The second type is unstructured surveys, the surveyor probe the respondents but using their answers to guide them in the process (Goddard, 2007). Survey is advantageous in two ways. One is able to collect many different kinds of data or information. ...Download file to see next pagesRead More
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