The paper “Ian Fleming and James Bond: The Cultural Politics of 007” will look at the roles of men and women who become more complex as they start to believe and adopt images portrayed in the Bond films. It is not incorrect to highlight that the bond movies set standards for women as well as men…
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Women who work are viewed as greedy mothers who give preference to the materiality of the society. Moreover, it is staunchly believed that working mothers appear as a threat to the society for they falter in raising the children with appropriate values and norms. Functionalists are of the view that the change in the role of men and women will the society to de-shape as the values of society will be confused with the roles portrayed in the Bond movies (Roxbury, 2013). However, constructionists highlight that race, ethnicity, gender, sexuality, and social class has no meaning to the individual until the media gives it a meaning. Therefore, watching films is a process that involves immense interpretation and it is through the films and that individuals perceive what it takes to be a man, woman, gay lesbian, black, white, Asian, Latino, middle class or working class. Thus, images reinforce the roles of individuals to such an extent that the reality and constructed reality infuse with one another to form the factual living standards. It is these standards that confuse women and men alike. This implies that the roles of men and women become more complex as they start to believe and adopt images portrayed in the Bond films. ...
It is these images and strong communication that with the passage of time becomes common sense despite the fact that in the factual world they may not hold any significant value. This construction of reality has so much of an impact upon audiences that they start to take it as the reality of life and live in accord to it. In accord to this, it is not incorrect to highlight that the roles in the society such as of a father, mother, sister, brother, women, and men are also defined by images presented by the media making it the ground reality with the passage of time (Sutherland & Feltey, 2010). The paper that follows has used authentic articles, websites, and journal articles as its building blocks to present the argument based on the topic gender representations in the James Bond movies. It presents a detailed and well-rendered sketch depicting a comparative analysis of the characters. Gender Representation One of the major reasons for analyzing the content was the emergences of the modern women’s movement that began in the 1950s. In the 1960s, the content of media was paid much greater attention in terms what did it offer to its audience to view. It is imperative to highlight here that Stern mentioned that the early researchers of feminist were more interested in surfacing the portrayal of women in media in the western culture. James Bond, a fictional novel based film made its way into the media in the 1950s during the sociopolitical awareness. The movie portrayed high-tech equipment; alcoholic beverages, a demonic villain, and a superfluity of attractive women were the building blocks of the James Bond movie. Moreover, it depicts the character of James Bond as the epitome of masculinity.
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