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Events Management Introduction Recent times have seen events turn into popular vehicles for regeneration of the urban areas and for economic growth and development as well as playing a massive role in reflecting the extensive changes that have taken place in culture and the society (Raj, Walters and Rashid, 2008)…
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Download file to see previous pages An event is a short-term organisational phenomenon that is bounded both in space and time that features in a calendar on a regular basis (Smith 2012). Despite the fact that events are temporary, Hede (2007) asserts that they are overseen by professionals that are well trained and operate in business networks that are very complex. Event managers always take into account the impacts associated with holding an event all through the planning process of the event as well as after the event. The minds of the policy makers and funding organisations are also taxed so as to justify whichever negative externalities and public spending associated with the event (Hede, 2007). This paper aims to provide the reader with a detailed evaluation of the current level of understanding of event management and its impacts on the economy, culture, environment and the general society as well. In addition, the paper also provides the reader with a detailed evaluation of events stakeholder management. Definition of Terms Event – Getz, Andersson, and Larson (2007a:123) defined an event as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs”. Furthermore, Getz, Andersson, and Larson (2007b:127) refer to an event as a provisional occurrence with a predetermined duration. He further reiterates that “events are transient, and every event is a unique blending of its duration, setting, management, and people”. Event Stakeholder – Getz, Andersson, and Larson (2007a:125) define event stakeholders as “those persons or groups who can influence the organisation or are influenced by it”. Another author, Reid (2011:21) defines event stakeholders as “…those people and or groups with a stake in the event and its outcomes, including all groups participating in the production of the event, sponsors and grant givers, community representatives, and everyone impacted by the event”. Event Management Process (EMP) – this process involves the planning, execution and evaluation of corporate, non-profit, association, social and government events (Reid, 2011). Reid (2011) reveals that the process requires those who work in it to possess solid creative, organisational and budgeting skills in order to ensure the success of an event. Impacts of Events In the context of an event, impacts can take two formations: positive impacts or rather benefits, and negative impacts. Both forms of impacts amass as a result of an event taking place, either before the event takes place, during the happening of the event or even after the event has taken place. A host of stakeholders can be affected by these impacts and they include the hosting community, the participants as well as the local businesses. Events differ greatly and as a result they have different impacts in different ways and on different people resulting in uneven distribution of the impacts. Today, the most commonly sought after impacts of holding events include physical impacts, environmental impacts, social impacts, political impacts, economic impacts, cultural impacts and tourism destination impacts (Hede, 2007). Legacy These are the actual impacts felt by the host community or rather hosting destination. These benefits are in most cases conceptualised as positive impacts and not negative impacts, usually in terms of corporeal benefits for instance new jobs or employment opportunities ...Download file to see next pagesRead More
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