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The purpose of this assignment is to apply the skills learned throughout the semester to a social science topic of inte - Research Paper Example

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Research proposal part 1 Introduction Need for certainty, accuracy, and validity in processes requires investigations for understanding the processes’ underlying concepts. Social research defines a systematic approach to knowledge development for such undrstanding…
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The purpose of this assignment is to apply the skills learned throughout the semester to a social science research topic of inte
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The purpose of this assignment is to apply the skills learned throughout the semester to a social science topic of inte

Download file to see previous pages... The proposed research question is, ‘Is there a significant relationship between application of customer relations management and organizations’ marketing success among medium sized organizations?’ The research intends to investigate behavior of consumers and personnel of medium sized organizations in Ontario, Canada, with respect to application of customer relationship management. Consumer behavior patterns may relate to volume of purchase from a single supplier or a shift from one supplier to another. The research will collect and analyze data over a span of one and a half years. Sales, profitability, and developed opinion towards the application will be applicable indicators. The research question explores data to determine whether, or not, application of customer relations management helps managements to influence customers’ behaviors with respect to decisions to purchase, and the volume to purchase and to empower personnel. In order to answer the research question, the study will test the following set of hypothesis. Null hypotheses H01 : There is no significant difference in customers purchasing behavior between organizations that use customer relationship management and organizations that do not. H02: Managements do not appreciate implementation of customer relationship management. H03: Application of customer relationship management does not improve sales. ...
Justification of the research question The study of consumers’ behavior through customer relationship management, a process of collecting, analyzing, and monitoring information on customers’ behavior, is important to different stakeholders. It for example allows managements to understand what their customers may need and forms a basis for meeting the needs. Consequently, it influences the organizations’ behavior on how to handle customers through service delivery and determination of the type of products to stock at any given time. An understanding of the management’s approach is also important to consumers who stand to benefit from improved utility through provisions of goods and services that meet consumer’s preference. Answering the research questions positively will therefore promote application of customer relationship managements among the enterprises to improve their competitiveness and at the same time improve customers’ utility (Michael, Douglas and Niels, p. 1). Literature review Customer relationship management is an emerging approach that deals with the relationship between organizations and their customers. It applies customers’ information to study behavior for decision-making that aims at improving the relationship between an organization and its customers. Even though it largely relies on information technology, the application has a number of advantages that identifies its significance to all forms of business organizations. It is further feasible to different capacities of organizations. The application is for example economical and can be easily and readily adapted to different technologies besides its availability. Its major significance is however because of its ...Download file to see next pagesRead More
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