Nobody downloaded yet

Media power and its Impact on our society - Research Paper Example

Comments (0) Cite this document
Media power and its impact on society Name: Institution: Media power and its impact on society Media may be defined as a means of mass communication. It can be classified into social media and industrial media (Kietzmann et al, 2011). Social media may be viewed as a group of interactive platforms formed by internet based applications through which individuals and communities create and exchange user generated content…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Media power and its Impact on our society
Read TextPreview

Extract of sample "Media power and its Impact on our society"

Download file to see previous pages Community media make use of both industrial and social media frameworks. This paper will describe the power of the media and the impact it has on society. The media are an authoritative tool of communication. It helps promote what is right and exposes to the mass audience what is wrong. The media are known for spreading good and bad, true and untrue news in equal measure (Benkler, 2006). Any form of media has a capacity to reach a worldwide audience. However, industrial media use a centralized structure for organization, production, and broadcasting, while social media are less hierarchical in nature, more decentralized, and notable for multiple production and utility points. Industrial media’s means of production is the government or privately owned corporate bodies. The time interval between communications produced by industrial media can range from days to months, and once an article is printed and distributed, changes cannot be made to that same article, but social media can get instantaneous responses, comments and editing (Benkler, 2006). The influence of social media can be felt in businesses. It has changed the way public relations professionals conduct their work by providing an open arena where people freely exchange views on companies, products and brands. It has granted an environment where consumers and public relations professionals can converse. The professionals can, therefore, promote their brands and develop their company’s image through listening and responding to what consumers are saying regarding their products. The media has increased the communication speed and widened connectivity among business organizations and their consumers (Kietzmann et al, 2011). A Web site gives a trading company international presence through internet marketing. For consumers, this has simplified the search for the least prices for goods, making the search quick and affordable. It has shortened the purchase, marketing and selling processes for businesses. Online shopping gives individuals the comfort of shopping from their homes and offices, thanks to the social media. The print media also creates awareness and promotes new products by use of posters and billboards (Kietzmann et al, 2011). In corporate communication, power is shifting from those in public relations and marketing to communities and individuals that create, exchange and use blogs, Facebook entries, tweets, pictures and movies. The term social business is increasingly being used, and it suggests that engagement with social media is significant and affects people working in sales, research and development and human resource management (Kietzmann et al, 2011). Through their reporters and correspondents, the mainstream news media are often the first to arrive at, witness or describe breaking news events, local situations or new developments. Their definition of the situation is the key contributor to shaping the public opinion of what took place. This also displays the power of the media. Television journalism and news media have been in the forefront in shaping the collective memory of America for the larger part of the twentieth century (Kitch, 2002). From the colonial era of the United States, news media and public images have influenced the memory discourse on both national development and trauma. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Media power and its Impact on our society Research Paper”, n.d.)
Retrieved from
(Media Power and Its Impact on Our Society Research Paper)
“Media Power and Its Impact on Our Society Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media power and its Impact on our society

How the Nuclear Power Impact our Life

...opinion and threat perceptions of the community residing in the neighborhood of a nuclear power plant. Although the mismanagement and accidents related to nuclear power produces long term devastating conditions over a large geographical areas, however, nuclear power is not only associated with its dark consequences. Today, the same technology is successfully used for the betterment of human society in numbers of fields. This paper covers both negative as well as positive impacts of nuclear power related to several aspects of human society. Negative Impacts Nuclear power...
10 Pages(2500 words)Research Paper

Business and its Impact on Society the most vital participant because the news is about them and for them as well. Then, there are people who are working round the clock to get the news delivered on time and finally, there are those who in reality deliver the news to the public. Today’s era is ahead of the previous one; now people can even give their feedback. Public literally dictates the news media; if the public demands to remain in touch with all the bitter realties of their society, then the media would automatically present them with harsh truth. On the other hand, if the society wants to remain in their bubble of optimism, then their whole media would be in line with the cherry...
12 Pages(3000 words)Essay

Impact of Media on Society

...? Impact of Media on Society Full 25 April Impact of Media on Society The media is a very powerful tool that can be either used to inform or control the masses. Different forms of media, such as television, newspapers, and the Internet are biased in one form or another. How these biases or unhealthy content affect society depends on the individual. While media can be helpful in educating the population on certain contentious issues, it also negatively affects society in three different age and gender groupings: women, teens, and...
3 Pages(750 words)Essay

Impact of Media on the Society

...Impacts of media on the Society The power of media and its effects on the society cannot be underestimated. The media has a profound effect on people’s culture, values, and priorities. Perhaps the biggest influence the media has on individuals is its determination of reality. Today many societies fall victims to media influences. The media’s influences especially on kids are so palpable that scholars have debated if the media’s influence on youth and the society is sustainable. Granted,...
5 Pages(1250 words)Term Paper

Concepts of Media on Our Society

...Concepts of Media on Our Society The media has a vital role to play in the society, which is informing the society. The media therefore uses various avenues in ensuring the society is informed about both recent and historic events. There are various concepts that are used in media in relaying information to the society. The initial concept in media is production, which involves generation of media texts that are consciously made (Jones and Holmes, 2011). These texts are relayed to the society through various avenues. First, the media ensures there is appropriate technology in place. As such, the media will use the stated technology to relay the stated texts to the society. In some instances, the media industry has companies... which are in...
4 Pages(1000 words)Essay

Science and its Impact on Society

...SCIENCE AND ITS IMPACT ON SOCIETY The relationship between science and society is different based on the perspective from which it is viewed. Society is in no way connected to science in the basic concept of visualizing and research that science comprises of; but society is definitely influenced by the results of science - it is either benefited or is largely harmed by the results of science-oriented research activities. Any scientific knowledge can be used for good or for harmful effects; and the associated costs and benefits depend entirely on how this knowledge is used. Generally, scientists are held in awe, and great respect is...
4 Pages(1000 words)Essay

Mass Media and Its Role in Society public office are held accountable. The media also serves to entertain as the line drawn between news efforts to amuse and sources of entertainment attempting to inform is crossed continuously. Media acts as the link between people’s personal lives to events outside what they encounter in their everyday routine. Because of this connection, it serves as an important vehicle in the understanding of how society functions. The media reflects and reports, and as some speculate, shapes society thus an understanding of these venues of information is vital to the understanding of our civilization itself. This discussion will address what...
7 Pages(1750 words)Essay

McDonaldization and Its Impact on Society

...McDonaldization and Its Impact on Society Jerry Ciacho McDonaldization and Its Impact on Society A lot of people know that McDonald’s have changedand shaped the way we all live. However, only a few are able to fully understand the underlying impact its principles and its system has had in almost each and every aspect of the civilization we live in today. To be able to further identify the changes it has caused in the present-day world, one must be able to understand McDonaldization. McDonaldization is a term coined by professor and sociologist George Ritzer in his book entitled,...
2 Pages(500 words)Research Paper

The impact of social media on our society

...The impact of social media on our society Online Change: Is it a possibility? The emergence and popularity of online social networks in recent years has changed how living beings interact with each other and has made society undergo profound changes. The popularity of and easy access to social media has definitely contributed to the society in a positive way, bridging gaps between different communities and helping people to grow and market their businesses. Social Networks have made it possible to instantaneously share data within no time, with no space limitations. Be it social activism, promotion of one’s business, a...
1 Pages(250 words)Essay

The Impact of Social Media on Society

... The Impact of Social Media on Society The landscape of the virtual world today is drastically different than that a decade ago. Since the invention of Facebook in 2006 and the rise of social media that followed immediately after it, individuals of any age and social status have got the opportunity to share thoughts, emotions, news, and media files at a previously unimaginable speed. Social media can be defined as the communication within a network of people. A recent study conducted by Pew Research Center showcased that 65% percent of adult Americans used social media last year – an almost tenfold increase compared to...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Media power and its Impact on our society for FREE!

Contact Us