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Intercultural Communication - Book Report/Review Example

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In the paper “Intercultural Communication” the author analyzes cultural diversity in communication process. The effectiveness of intercultural communication can be realized in nearly all the operational aspects of an organization such as: marketing, advertising and customer assistance, on a global scale…
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Intercultural Communication

Download file to see previous pages... There is no single definition for the term, intercultural communication.  However, broadly speaking, intercultural communication signifies an effective communication between people, workers, clients and suppliers.  Understanding cultural dissimilarity is no longer an option, but rather a necessity.  Effectual intercultural communication serves to improve organizational communication of an institution, both internally and externally.  Cultural differences can be overcome by examining the cultures that prevail on a global scale.  The knowledge of intercultural communication helps to minimize social misinterpretations while respecting each other’s values.  It prevents conflicts and resolves problems of the organization.Cultural Beliefs in EuropeCultural beliefs are an outcome of past observations, experience and learning.  Cultural beliefs represent an individual’s perception of reality.  Belief is a vital element of a culture that has a positive or negative impact on the culture of an organization.  Cultural beliefs tend to influence the communication practices and philosophical standpoints of employees. Large organizations predominantly possess a prevailing culture which is shared by the majority of the organization, represented by groups and individuals with unique beliefs that may either be consistent or inconsistent with the existing culture in an organization.  Conflicts may arise from the distinctions in key beliefs among individuals that can result in the disruption of the communication system in an organization....
Intercultural Communication There is no single definition for the term, intercultural communication. However, broadly speaking, intercultural communication signifies an effective communication between people, workers, clients and suppliers. Understanding cultural dissimilarity is no longer an option, but rather a necessity. Effectual intercultural communication serves to improve organizational communication of an institution, both internally and externally. Cultural differences can be overcome by examining the cultures that prevail on a global scale. The knowledge of intercultural communication helps to minimize social misinterpretations while respecting each other’s values. It prevents conflicts and resolves problems of the organization and on an individual basis (Diplo Interactive, n.d.). Cultural Beliefs in Europe Cultural beliefs are an outcome of past observations, experience and learning. Cultural beliefs represent an individual’s perception of reality. Belief is a vital element of a culture that has a positive or negative impact on the culture of an organization. Cultural beliefs tend to influence the communication practices and philosophical standpoints of employees. Large organizations predominantly possess a prevailing culture which is shared by the majority of the organization, represented by groups and individuals with unique beliefs that may either be consistent or inconsistent with the existing culture in an organization. At times, conflicts may arise from the distinctions in key beliefs among individuals that can result in the disruption of the communication system in an organization. Beliefs are held firmly by the individual – thus, he/she will resist any change to it (Diaz, ...Download file to see next pagesRead More
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