Commercialization is intruded into every segment of human life at present. Visual media plays a vital role in encouraging the commercialization process. It should be noted that advertising enhances the commercialization process immensely…
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For the success of advertising campaigns, visual media often make use of the body of women and teenage girls. Women body is believed to be the most beautiful thing in this world by many people and visual media exploit such belief for business purposes. Thus, women and young girls are portrayed as sex objects by visual media all over the world. This paper analyses the women portrayal as sex objects in visual media. Women portrayal as sex objects in visual media The thirst for acquiring fame is increasing day by day. Current parents are ready to expose the naked body of their teenage children for making money and fame. In many of the baby food advertisements, naked and stronger bodies of the children are utilized to convince the customers. Such advertisements may not end up there. It may develop from there and the young children, especially the girls forced to expose their naked body for different advertisements as time goes on. It should be noted that in many of the doll or toy advertisements, sex provoking themes are used as shown below. (Jayson) One of the major success factors of majority of the cinemas is women body. Men or teenage boys usually got to cinema after the analysing the factors such as which female is featured and how much her body is exposed in the film. There are plenty of women who like to expose their body in visual media to catch the attention of the public. In fact women are more beauty conscious than men. That is why many of them go after breast implants, butt enhancers, and liposuction. Being beautiful is one of the proudest characteristics of a woman. Women like to convince the public that they are beautiful and for that purpose they are not showing any reluctance in exposing their body through visual media. It should be noted that the winners of beauty contests are usually expose their body through media or cinema to get public attraction. More public acceptance will give more fame and money for them. Rap music videos are so powerful that they contribute to shaping a woman’s image and status in society. Today, the nature of rap music videos directly misrepresents women. Women portrayed as sex symbols or material objects in rap music videos, suggests that they are powerless and submissive (Massey). Madonna and Britney Spears are promoting their music albums with the help of their naked bodies. Music albums may not be sold properly if it failed to accompany revealing dances. Many of the music albums of Madonna and Britney Spears were achieved huge popularity, not because of the quality of the music, but because of their revealing dances. “Women become sexual objects when their bodies and their sexuality are linked to products that are bought and sold” (Sex and Relationships in the Media). There are plenty of good quality products which struggle to catch the market because of poor advertisements. At the same time, there are plenty of cheap quality products which excel in the market because of smart advertisements. In most of the product or service advertisements, women are utilized more than men. This is because of the abilities of women in gathering public attraction. Women brand ambassadors and advertisements with the help of their naked bodies are necessary, irrespective of what product or service is being introduced in the market, at present. Even for marketing mosquito repellents, female bodies are used by marketers. Manista (2001) pointed out that “Women are portrayed as dumb blondes, indecisive, childlike, frivolous, obsessed with or submissive to men, simple housewives, sexual objects, beautiful or successfully slim, dieting a "waif" look, or sexual prowess, and more in media (Manista) According to an article on BBC News (20 February 2007), “
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Feminization sociologically, is taken as changing of gender roles in humanity played by a typical female. In terms of activity, it refers to lifestyle performances involving a man doing female responsibilities. While biologically, it refers to hormonally stimulated female sexual characteristic development.
One considers Greek and Roman antiquity where sculptural depictions of gods and warriors were a prevailing trend (Gombrich, 1994). The Renaissance continued to experiment with sculptural depictions, but increasingly this artistic period emphasized oil and canvas painting.
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Nice idea- simple and direct but done subtly and with certain degree of class. There is nothing cheap or sleazy about the ad. RL perfumes are known for their class and sophistication and that is gently exhibited in the ad. This is accomplished by means of subtle sexual message.
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he role of a woman still does not completely depend on a woman herself, or on her will and self-presentation, but on a social opinion of what a woman is.
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