Face Negotiation Theory and Content Domains Abstract “Face” is the social image one portrays to the others around them. One’s “face” is portrayed throughout every conversation one has on a daily basis…
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Face Negotiation Theory and Content Domains
There are six different domains in which individuals operate. These include Autonomy, which is one’s need to appear as a self sustaining human being. Inclusion, the individuals need to be regarded highly by others. Status, possibly include financial status. Reliability, as individuals yearn to appear to be trustworthy companions both in their business and personal life. Competence, an individual’s desire to appear intelligent and well versed in many curriculums. As well as Moral, this is a keyword for integrity. More often than not an individual might try to sacrifice one domain to appear stronger in another. For example, a person who has just started a new job may compromise their autonomy, as a way to bring themselves closer to a supervisor. More time spent learning a new position from a superior allows for more time to influence someone else’s opinion of one’s self, As opposed to appearing competent from the start, which may negatively influence one’s opinion. In our world, there are thousands of different cultures and each on has its own expectations for its people. The Chinese culture believes that on must fight to maintain their own individual “face.” Essentially implying that a “face” must be earned by an individual as it is not something that is easily attained. The Chinese also believe that one’s face is permanent and one cannot change others opinion of one’s self. English speaking Americans place a high regard on maintaining or saving one’s “face.” This encompasses avoiding being disgraced in the eyes of others. Americans place a high value on their personal reputation and having one’s shattered may cause irreversible damage. “Face” is also important in the business world. Almost everyone can be trusted until they give a reason not to be. For example, if you are an accountant, with the task of managing other people’s finances and you have a “face” changing moment; it could potentially end your career. Just goes to prove your “face” is important in all aspects of life. Describing “face” as one’s personal self image, is perhaps the greatest way to convey its importance. As discussed our “face” follows us throughout our entire life, and there is not one activity we can partake in that can change the way people view us. Even if one was to have a life revitalizing moment, it is impossible to change our reputation for the better, once it has been ruined by the worst. Faces Faces, as defined by Ting Toomey, are the various cultural adoptions, identities and facets of individual. In easier words, faces are considered as the public image of individual or group of individual which society sees and evaluates on the basis of norms and values of specific culture. Conflicts arise when the faces of individuals or groups of individual are threatening. In the past few decades different levels of theoretical models have been developed in order to understand the notion of face, facework and content domains. The cross-cultural dynamics and empirical work for the wide ranges of cultures and languages have highlighted the socio-cultural variations. Face Negotiation Theory The concept of Face Negotiation Theory was introduced by Ting Toomey in 1988. Face Negotiation Theory presumes that people from different culture possess some sort of representation of their cultures in their behavior
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