Nobody downloaded yet

Research for Marketing Practitioners - Assignment Example

Comments (0) Cite this document
Running head: RESEARCH FOR MARKETING PRACTITIONERS Assignment 2, Research for Marketing Practitioners, Semester B, 2011 Insert Name Insert Grade Course Insert June 14, 2011 Introduction The management of a given organization needs to be informed on the changing trends in the markets of their products and services…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Research for Marketing Practitioners
Read TextPreview

Extract of sample "Research for Marketing Practitioners"

Download file to see previous pages Similarly, before introducing a new product into the market, it is important to try to seek information on the possible market position of the product. To obtain such information, there is need to collect and analyze data relating to the possible users of the products (QuickMBA, 2010). The data so obtained should be accurate and reliable to help make effective decisions. A high level of trust should be maintained between the marketing researchers and the consumers who will provide the relevant information (Moorman et al, 1993, p.81). It is also important to note that information cannot be obtained from the whole population of the consumers of the product. Accurate research designs should be adopted that employs a sample that is true representative of the whole market population. This paper provides a research program that could be used by Playful Times Toys in carrying out an initial pilot survey on the market of their new products in Hertfordshire. Problem definition Playful Times Toys is a business organization that has been dealing in electronic toys. The organization has now purposed to deal in the traditional wooden toys. The previous products were perceived to be of high educational values to the children aged two to ten years. The management of the organization needs to obtain information on the customers’ perception of the new products. The organization needs to carry out product promotion for their new products. The parents and the grandparents of these children aged 2-10 are the main customers of the organization. The research problem is, thus, to obtain the views of these individuals on the company’s new products. The information so obtained will enable the management of the organization to develop the best marketing strategies for their new products. The research design to be employed There are different research designs that could be used in the market research. The choice of the most appropriate research design depends on the objectives of the design and the targeted population to be covered in the research. It is desired that a marketing research be fast, cheap and good. However, not all the three values can be achieved by whichever design (Hyman & Sierra, 2009, p.10). For this particular research, a mixture of exploratory and descriptive research designs will be appropriate. In market research, the use of descriptive research methods help obtain useful information about a given product including the users of the product, the current market position of the product and a forecast of the future demands of the product (QuickMBA, 2010). This approach also requires that the research questions, the population to be covered in the survey, and the research analysis procedures to be used be determined before collecting the appropriate data (QuickMBA, 2010). A sample of the population in Hertfordshire shall be used to obtain the views that are representative of the whole consumer population in the area. The types of data to be collected and the sources The data to be used in a marketing research can be obtained from primary or secondary sources. The primary data is the set of data that has been obtained originally for the given research (QuickMBA, 2010). It could be obtained through personal interview, mailed questionnaire, or observation. It involves obtaining the first hand information from the relevant source. On the other hand, secondary data is that retrieved from the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Research for Marketing Practitioners Assignment”, n.d.)
Retrieved from
(Research for Marketing Practitioners Assignment)
“Research for Marketing Practitioners Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Research for Marketing Practitioners

Marketing Research

...Market Research Exploratory designs describe a movement by designers and artists, to engage into exhaustive process of finding out more ideas and results in the field of arts and designing. The main intention of the exploratory design is to use dimensions that dig deep into the problem at hand, in the process of finding a solution. Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks. Moreover, it gives the researchers and...
4 Pages(1000 words)Essay

Research For Marketing Practitioners

...? RESEARCH FOR MARKETING PRACTITIONERS WORD COUNT: 2856 0 Introduction There is a large and growing market for ready meals especially with the student sector. Students expect to buy food that they can eat outright or meals with an eating quality as if they had already cooked and prepared it at home. A complete ready meal is food which has ‘non-sporing pathogenic microorgnisms’ already destroyed. (James and James 2005, p. 717) Chilled ready meals market is seen to have grown in the UK as consumers look for an alternative to home cooked food. It represents 15% of the overall UK chilled foods sale, which is particularly attractive to students. About half of...
10 Pages(2500 words)Assignment

Marketing Research

...Dream have to be a success in the market. I believe that Paradise Foods should discontinue its promotion of LaTreat and instead get behind the concept of Sweet Dream. Barbara Mayer has her own self-interest at heart when she says that LaTreat should be the sole focus of the company’s strategic efforts. LaTreat has now been established in the market for a few years, but the product’s growth rate is slowing down. For Paradise Foods to retain a stake in the frozen desserts market, a new product needs to recapture some of the customers who were once loyal to LaTreat but have since grown tired of it. In addition, there has been increased competition in the market, and this...
3 Pages(750 words)Essay

Marketing Research

.... "Projective Techniques For Brand Image Research: Two Personification-based Methods Explored." Qualitative Market Research: An International Journal 10, no. 3 (2009): 300-309. Howard, Richard D., and Kenneth W. Borland. "Integrating Qualitative And Quantitative Information For Effective Institutional Research." New Directions for Institutional Research 2010, no. 112 (2010): 109-115. Howe, Kenneth, and Margaret Eisenhart. "Standards For Qualitative (And Quantitative) Research: A Prolegomenon." Educational Researcher 19, no. 4 (2008): 2. J. Creswell,” Research Design: Qualitative and Quantitative Approaches. A business journal focusing on research methodology (2008):17 J.Mason,” Qualitative Research; journal focusing on research... As A...
12 Pages(3000 words)Essay

Security Practitioners

...phase is putting the software into use where it can be phased in by gradually removing the old system or removing the old system at once and replacing it with the new system. Software developers are tasked with the responsibility of developing computer applications or systems software, as such, they differ from software engineers in the sense that while the software development mainly focuses on the iterative process of developing software rather than the initial phase of research and designing which comprises software engineering. Training of software developers Learning software development is usually on the job training where students gain knowledge and expertise on the software development through participating in...
3 Pages(750 words)Essay

Marketing Research Research Paper

...Task Research Planning for Decision Making Task 1a Taking either your organization, or one of your choice, create an effective marketing researchbrief to examine customer awareness, usage and attitudes towards the organization's website. The brief should include all of the standard sections and should have a minimum of FOUR objectives. Introduction The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing...
28 Pages(7000 words)Research Paper

HRM practitioners

...branches either domestically or internationally. The concepts underlying the management of human resources of international corporations are evaluated in relation to a multitude of factors, including workforce diversity which incorporates culture, race, religion, gender, and sexual orientations, that affect their success and existence. Managing diversity should incorporate variables which are critical in operating on an international scale. In designing the organizational structure for international operations, the human resources structure should meet both the strategies of the home office and the requirements of the local market. The most critical and relevant variable in the design of the organizational structure is...
7 Pages(1750 words)Essay

Marketing mix

...Critical Review of Marketing Mix Critical Review of the Marketing Mix. A critical review of Constantinides, E. (2006). The marketing mix re-visited: Towards the 21st century marketing. Journal of marketing management, 407-438. By reviewing several past publications regarding the marketing mix being adopted and their suitability to the changing consumer trends, Constantinides (2006) conducted a study on the suitability of the application of the 4Ps marketing mix in the 21st century. The study was aiming at further shedding light on the need to change the approach marketing practitioners...
11 Pages(2750 words)Essay

The Academy of Marketing Science

...of marketing, including media, research, advertising and communications. The JAR is published by the World Advertising Research Center for the Advertising Research Foundation (ARF). The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry. “The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research and to facilitate translation of that knowledge to support the ARFs mission of “effective business through...
10 Pages(2500 words)Article

Sleep Deprivation Effects on Shift Workers

12 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Research for Marketing Practitioners for FREE!

Contact Us