Technology today has advanced so far, that it is relatively easy for virtually anyone to access mass media content from wherever they are. Mass media can be described as any channel through which information is accessed by a large number of people. …
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The mass media has been hailed as a useful source of information and entertainment. However, it has also been castigated for propagating violence and hatred, especially to children and adolescents. Violence is the use of physical force usually so as to cause injury. Hate is a feeling of intense animosity or extreme dislike. Mass media is a tool that is used the world over to communicate and disseminate information (Anderson, Berkowitz and Donnerstein, 2003). Though this may be a commendable thing, there is the inherent danger of society acquiring unwanted behaviors from different mass media tools. One of the negative influences that media has on society is the hate it is used to motivate and the violence it propagates (Anderson and Bushman, 2001). Most of the content contained in many media forms has some form of violence. The mass media broadcasts violence in the form of movies, mobile games, and video games; though they are thought to be safe, research indicates that they have negative effects on its users. The internet is also a culprit when it comes to mass hate communication (Perrone and White, 2001). The mass media in its various forms has influenced the society to adopt violent and hateful lifestyles and to assume that violence and hate are norms. This paper analyses the use of media to propagate violence and hate and how this shapes society.
The violence can be in the form of violent video games, violent TV programs and films depicting violence, as well as violent music videos (Perrone and White, 2001). There is also a lot of violence depicted in the print media, particularly in comic books and magazines which depict the violence as a way of solving issues. The internet is also an avenue used to propagate violence in form of games, written content and downloadable violent clips. Some of the programs and films that have violent and hate scenes aired on TV include Cold Case, CSI, Tru Calling: Reunion, Walker, Texas Ranger, and Above the Law, just to mention a few. In many of these programs, the violence propagated by the star is depicted positively, the star always emerging hero in spite of his violent and hateful ways. In a study to gauge how video games affect behavior, it was found that children and young people who normally play violent video games are more likely to behave in an aggressive manner than those who played non-violent games. The study also showed that both aggressive and non-aggressive individuals were affected by exposure to violent video games. Another study was conducted on music listeners to establish how the music that they listened to impacted their lives. The results of the study conducted on college going students showed that the impact of music lyrics that had some form of violence was reflected on hostile behavior and attitude among the listeners (Anderson, Berkowitz and Donnerstein, 2003). Exposure to violence in the media does not only affect children and adolescents in their youthful years, the effects are normally carried on until they are adults. Research has shown that violent acts exposed to children are likely to lead to other behavioral problems while
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The mass media in Saudi Arabia generally perform the same fundamental functions of media all over the world, but in different ways. The primary functions of media include conveying news and information of general interest; interpreting and commenting on events; providing opinion and view points; “reinforcing social norms and cultural awareness by transmitting information about the society and its culture” (Rugh, 2004, p.14); making availabe specialized information for commercial promotion, advertising or available services; and entertaining.
The paper will discuss the impacts of these sociological theories of mass media on the society in which I will discuss how does each sociological theory apply in the social institutions, what are the similarities and differences in the theories, how does each theory affects the individual who is the part of the institution, how does each theory affect the approach to social change with in the selected institution and with in the sociological institution selected, how does each theory affect the views of society.
What is represented by the term, mass media is a matter of contest but still general agreement has it that mass media comprise of “TV, radio, movies, videos, CDs, audio tapes, the Internet, newspapers, magazines and books” (Brym and Lie, 2006, pp.108).
The response of people to various social, political and economic issues is usually influenced by their personal experiences and beliefs. The environment of each individual is also likely to have a critical role in human behavior and relations in the context of a particular society.
Teenagers view and surf various sources of mass media such as video games, television, videos/DVD, and the internet. Research level has been quite comprehensive on knowing the media effects of television and movies than of video games to be followed by the effects of internet on the adolescents.
In this respect, hate sites aim to corrupt the correct moral judgement of the mind so as to construct biased truths. For instance, the hate site ‘GodHatesFags’ portrays anti-gay material and information that is aimed to generate hatred for the gay community; the site seeks to incite the public into hating the gay community on religious bases thus the name “GodHatesFags”.
Today, all these mass media elements are found in nations all over the world. There are many authorities such as parents and teachers who have expressed concern with the way children’s values are affected by all available mass media elements. Programs, stories or images that are presented through mass media elements such as situation comedies, soap operas, talk shows, cartoons, or sports programs can tremendously influence the way that children think of themselves.
Technological advancement has made mass media a tool that can be possessed by anybody. This has made it easy to spread hate and violence among the members of the society; terrorism a form of social misconduct (violence) has been spread through the mass media. The mass media broadcasts violence in the form of movies, mobile games, and video games.
Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects,
he role of a woman still does not completely depend on a woman herself, or on her will and self-presentation, but on a social opinion of what a woman is.
In its turn, a social opinion never has been as flexible as nowadays. From strict determined norms of behavior and clear
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