How to Care for Pets at Homes - Report Example

Report Name Institution Course Tutor Date Client overview PetRescue is an Australia-wide not-for-profit organisation inspiring a whole nation to discover the joy and unconditional love a rescue pet brings. The organisation began as a small organisation, but as the number of volunteers and members increase, it has grown to be a nationwide organisation. The organisation provides joy to the unwanted and abandoned pets by providing them with new homes. PetRescue works in collaboration with animal rights’ organisations by enhancing healthy adoption of pets. It also works with ‘Australian internet user who is interest into saving pet’; ‘Australian who is willing to advertise their pet on the website’; ‘people who are looking forward to the best resolution for their pet (Financial difficulty)’; and ‘People who has enthusiasm with pet/animal.’ PetRescue is currently comprising of over 800 member groups who ensure that the rescue mission is effective. The organisation provides shelter, provide care, and feed the rescued pets (German, 2012, 491). The organisation is supported by charity and other non-profit-making organisations in Australia who provide finances for the success of the pet rescue mission. The organisation interacts with the clients through the social media like face book and focusing on word of mouth advertisement. PetRescue focus at achieving its objective, ‘rescuing, and providing shelter to homeless pets.’ The organisation aims at spreading the message about the importance of caring for the abandoned and homeless pets through the media and internet. It encourages for healthy treatment of the pets. This is seen through its mission statement; “PetRescue it is the digital natives harnessing technology and social media to give every independent foster carer, every rescue group and every single one of the community’s homeless pets a voice to reach the public and spread their message (PetRescue, 2008, 1).” Situation Overview: PetRescue faces some difficult situations despite its great reputation and being focused and visible in the community. Despite getting high support through Wil Anderson, Australians agreeing to ‘say not to pappy farms’, holding campaign against pet mistreatment and abandonment, the organisation face challenges in its rescue activities. The situation faced by the organisation is associated with more people being reluctant about how they treat the pets (PetRescue, 2015, 1). Despite having many supporters through the social media (facebook followers), media, many visitors during the exhibition activities and strong word of mouth, many pets continue to face problems. The ‘new no kill movement’ aimed at saving the homeless pets, but there are still a number of pets who are homeless and abandoned. The major cause of the PetRescue current situation is the fact that some people do not have the burden of supporting and caring for the pets because they do not see the essential of having pets around them. The organisation is facing a problem with insufficient finances where majority of the projects of sheltering abandoned pets are not well funded, thus challenge when planning for the available finances. After a conduct of a primary research, PetRescue discovered that people do not understand the importance of having pets at their homes and treating them well. This is because majority claim not to have enough finances to offer the required support to the pets and some not feeling comfortable when living with pets at their homes. Some people assume that pets are just like any other animal who should not be treated in a friendly manner because they have negative thoughts about animals being different from people and not supposed to interact with people. The organisation found that some people do not have time to spend with their pets. Majority of the interviewed people stated that the services offered by the organisation were worthwhile, but they did not have the required support. Many homeowners could claim to understand the need for rescuing and saving pets but they failed to understand why they should adopt pets. Some people claim not to treat pets friendly because of their bad behaviour, for instance the dog, which barks and can misbehave in front of people. It is clearly understood that there are many abandoned pets outside there because of people not having the burden of wanting to live with pets and support them by taking good care of them. A number of groups and volunteers are currently offering the necessary support by financing the organisation to be able to shelter the rescued pets effectively. To resolve this situation, there have been campaigns conducted in Australia trying to educate people to change their attitudes towards pets. This also increases awareness on the importance of housing abandoned pets. PetRescue website can be viewed since it has all information required by people wanting to understand more about pets and what is required to adopt and live with a pet. PetRescu is supposed to work harder and conduct more campaigns in different regions for people to adopt pets in their homes and treat them well (Ling, 2011, 13). Key public(s) and stakeholder(s) The major publics of more interest in the organisation are homeowners; individuals and institutions regardless of the region around Australia. The animal welfare organisations are key publics because they are associated with the welfare of all animals including the ones categorized as pets (PetRescue, 2015, 1). Different city councils in Australia are vital publics who should ensure that pets are not mistreated or abandoned around different cities (D’Aniello, Scandurra, Prato-Previde, & Valsecchi, 2015, 70). The homeowners having adopted pets should be offered support through information on how to take good care of the pets and what they should provide to pets when feeding them. Different communities, as well as other stakeholders like the government and non-government organisations, as well as opinion leaders concerned about animal welfare should extend their concern on the abandoned pets and help the organisation resolve its current situation. The public and stakeholders should change their perceptions about pets and encourage the public to adopt and shelter pets. SWOT Analysis: PetRescu organization has its strengths, weaknesses, opportunities, and threats associated with its operations. The key strengths include; Partnership with animal welfare organisations in Australia Understanding of having good relationship with a pet Quality adoption process Qualified, passionate, enthusiastic, and experienced staff Great reputation Social media presence Increased visibility in the Australian community Well structured and developed website Weaknesses of the organization comprises of; Lack of the required support from the community Relying on donations and financial support No specific location of operations The opportunities include; Today society and community focus a lot on environmental and animal issue however, this trend might changed in the coming future There is opportunity to expand Increased visibility through the internet and social media Increased interns and volunteers Improved adoption activities Joint operations with local groups Community education Threats to PetRescue comprises of; The organisation’s website might lose its attention in the near future Public perception about sheltering pets like dogs Competition for sponsors and donors, as well as social media presentation with other organisations Pet overpopulation Decreased donations and support from volunteers and sponsors Research: A primary and secondary research was conducted to get the necessary information pertaining PetRescue’s current situation of being faced with increasing number of abandoned pets and get solution. The primary research was conducted through conducting of interviews to homeowners and institutions adapting pets and those who do not. The findings were that majority do not adopt pets because they lack information about how to treat and care for the pets. It was clear that pets are hard to live with. There was a survey at a number of homes where some pets were adopted and it was found that pets are demanding, however very friendly (PetRescue, 2008, 1). The participants were supplied with questionnaires having straightforward questions about pets. Majority proved to like pets, but claimed to have challenges when trying to cope with a dog pet because of its behaviour. Secondary research involved analyzing comments from people through the organisation’s website and social media about the rescue of pets. Information about pets being expensive to keep was determined. Majority of the followers in the social media would like the organisation’s page and share by writing their opinions. The analysis found that the organisation’s mission has motivated and encouraged many to shelter pets, but they lacked time and the necessary resources to treat a pet well. Problem-Opportunity Statement Statement: Although the public is aware of the need and significance of adopting pets and treating them in a friendly way, many Australians do not have pets and those with pets fail to treat them accordingly. Consequently, many pets tend not to have shelters and do not get the required care. The necessary step to resolve the issue of increased abandoned pets is to support those people with pets at their homes. There should also be provision of education about how to care for pets at homes (PetRescue, 2015, 1). PetRescue’s current situation shows that people are reluctant and not caring about the lives of pets. As the organization is conducting physical and social media follow-ups, the campaigns deliver the required information to the public. The research showed that the major reason for people not being concerned about keeping pets is time and expenses required. The opportunity to end this situation is by educating people and providing all the necessary assistance to people having pets and those willing to shelter pets. Social media should highly be engaged on communication about pets. PR Goals and Objectives: Goal; Increase the number of pets adopted by individuals Objective 1: Encourage many people to adopt the pets Objective 2: Support those who adopt the pets Goal 2; Increase awareness about how to deal with pets Objective 1: Conduct a campaign and spread messages about handling a pet (facebook, 2015). Objective 2: Educate people about the need of sheltering pets and how to take care of pet Goal: Decrease the number of abandoned and unsheltered pets Objective 1: Reaching out and getting the unsheltered pets Objective 2: Encouraging people to shelter as many pets as possible (D’Aniello, et al. 2015, 72) Goal: Reduce the burden of Decrease the number of abandoned and unsheltered pets Objective 1: Transfer some pets to other organisations and individuals Objective 2: Decrease the number of pets sheltered by PetRescue organisation References D’Aniello, B., Scandurra, A., Prato-Previde, E., & Valsecchi, P. (2015). Gazing toward humans: A study on water rescue dogs using the impossible task paradigm. Behavioural processes, 110, 68-73. German, A. (2012). The extent and implications of unwanted cats and dogs. Veterinary Record, 170(19), 491-492. Ling, S. N. G. (2011). ‘May All Sentient Beings Be Well & Happy”: Let’s Make it a Reality for Our Animal Friends. In Paper presented at the 12th Sakyadhita International Conference on Buddhist Women in Bangkok on. PetRescue. (2008). PetRescue. Retrieved from; http://www.petrescue.com/ PetRescue. (2015). PetRescue. Retrieved from; https://www.petrescue.com.au Facebook. (2015). PetRescue saga. https://www.facebook.com/PetRescueSaga Read More

Despite having many supporters through the social media (facebook followers), media, many visitors during the exhibition activities and strong word of mouth, many pets continue to face problems. The ‘new no kill movement’ aimed at saving the homeless pets, but there are still a number of pets who are homeless and abandoned. The major cause of the PetRescue current situation is the fact that some people do not have the burden of supporting and caring for the pets because they do not see the essential of having pets around them.

The organisation is facing a problem with insufficient finances where majority of the projects of sheltering abandoned pets are not well funded, thus challenge when planning for the available finances. After a conduct of a primary research, PetRescue discovered that people do not understand the importance of having pets at their homes and treating them well. This is because majority claim not to have enough finances to offer the required support to the pets and some not feeling comfortable when living with pets at their homes.

Some people assume that pets are just like any other animal who should not be treated in a friendly manner because they have negative thoughts about animals being different from people and not supposed to interact with people. The organisation found that some people do not have time to spend with their pets. Majority of the interviewed people stated that the services offered by the organisation were worthwhile, but they did not have the required support. Many homeowners could claim to understand the need for rescuing and saving pets but they failed to understand why they should adopt pets.

Some people claim not to treat pets friendly because of their bad behaviour, for instance the dog, which barks and can misbehave in front of people. It is clearly understood that there are many abandoned pets outside there because of people not having the burden of wanting to live with pets and support them by taking good care of them. A number of groups and volunteers are currently offering the necessary support by financing the organisation to be able to shelter the rescued pets effectively.

To resolve this situation, there have been campaigns conducted in Australia trying to educate people to change their attitudes towards pets. This also increases awareness on the importance of housing abandoned pets. PetRescue website can be viewed since it has all information required by people wanting to understand more about pets and what is required to adopt and live with a pet. PetRescu is supposed to work harder and conduct more campaigns in different regions for people to adopt pets in their homes and treat them well (Ling, 2011, 13).

Key public(s) and stakeholder(s) The major publics of more interest in the organisation are homeowners; individuals and institutions regardless of the region around Australia. The animal welfare organisations are key publics because they are associated with the welfare of all animals including the ones categorized as pets (PetRescue, 2015, 1). Different city councils in Australia are vital publics who should ensure that pets are not mistreated or abandoned around different cities (D’Aniello, Scandurra, Prato-Previde, & Valsecchi, 2015, 70).

The homeowners having adopted pets should be offered support through information on how to take good care of the pets and what they should provide to pets when feeding them. Different communities, as well as other stakeholders like the government and non-government organisations, as well as opinion leaders concerned about animal welfare should extend their concern on the abandoned pets and help the organisation resolve its current situation. The public and stakeholders should change their perceptions about pets and encourage the public to adopt and shelter pets.

SWOT Analysis: PetRescu organization has its strengths, weaknesses, opportunities, and threats associated with its operations. The key strengths include; Partnership with animal welfare organisations in Australia Understanding of having good relationship with a pet Quality adoption process Qualified, passionate, enthusiastic, and experienced staff Great reputation Social media presence Increased visibility in the Australian community Well structured and developed website Weaknesses of the organization comprises of; Lack of the required support from the community Relying on donations and financial support No specific location of operations The opportunities include; Today society and community focus a lot on environmental and animal issue however, this trend might changed in the coming future There is opportunity to expand Increased visibility through the internet and social media Increased interns and volunteers Improved adoption activities Joint operations with local groups Community education Threats to PetRescue comprises of; The organisation’s website might lose its attention in the near future Public perception about sheltering pets like dogs Competition for sponsors and donors, as well as social media presentation with other organisations Pet overpopulation Decreased donations and support from volunteers and sponsors Research: A primary and secondary research was conducted to get the necessary information pertaining PetRescue’s current situation of being faced with increasing number of abandoned pets and get solution.

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