The Efficient Application of the Skills and Adeptness of the Disabled in the Economy - Report Example

Title: PUBLIC RELATION By: Institution: Course: Instructor: Date Background analysis The economical use and allocation of the skills and talents harbored by the disabled people stand out to be an essential obstacle that calls for immediate action. Reversion of this case from economic retrogressive circumstance to progressive model is highly laudable. Currently, most of the disabled are languishing in desolation and intense discrimination thus forcing the various stakeholders to creatively and innovatively meditate on this issue. Notably, communication training stands out to be very vital in conversion of the pitiable model to the desired form. The extends of the desperation amongst the people with disabilities, their families and friends is highly disheartening and disillusioning owing to the challenges that daily impound them. The social rejection and conspicuous appearance of an individual being a burden to others is irresistibly unwelcome. Confirmable to the National Disability Strategy, most people interviewed in the process noted that quick and timely systemic shift was long overdue as a model of countering the crisis eminent presently. Various instances under which the disabled are discriminated include: people in wheelchairs cannot access the public facilities such as playgrounds, swimming pools, cinemas. Children with disabilities find themselves excluded from local kindergartens and schools. Candidates for jobs are rejected; public transport cannot be regularly accessed all due to their disability. Furthermore, they are unable to access the aids, equipment, technology essential to their daily functioning and even the support required to get them out of bed in the morning. The submissions of people with disabilities and their families, friends and carers also showed the main barriers to their full participation in the economic and social life of the community. Aids and equipment are still not the biggest problem, while more than half of the submission noticed the barrier from social inclusion and disability services. Rights, legislation, employment and education are also large parts where barriers experienced. The national outlook and overarching regulations would also contribute to the eventual reversion of the cotemporary grief amongst the disabled. Goals and Objectives The goals and objectives of are abutting on the efficient application of the skills and adept of the disabled in the ultimate development of the economy. Contemporarily, the disabled are alienated from the normal nation building projects denying them an awesome opportunity to empower themselves and determine their own destiny. While most ritual challenges the disabled encounter in their path to their emancipation is majorly on the basis of communicative modes, as it is due to improper interaction with people due to long time of neglect and societal discrimination, other obstacle elementarily minor and effortlessly ignorable. Chief expectations are: 1. Elevation of the rate of the participation of the disabled people and families in social, cultural and economic activities. 2. Initiation of the programs that stops the discrimination and disregards for the human rights 3. Amplification of the service delivery to the disabled people. 4. Creation of the strong structure to facilitate the reformation and financing of the disabled empowerment projects. 5. Grasping of the immensely coordinated countrywide model in enhancement of the consistency in across the various jurisdictions. 6. Establishment of the strong principles highlighting on the UN Convention Communication strategy The significance for the enhancement and facilitation of strong adept on Communication strategy, especially on the advancement of the families in the Australian citizenry is highly underscored. The improvement on the mode of communication forms the basic option on how to improve the wellbeing of the disabled. The business segment of the society highly depends on the stringent policy of the communication as tool to spearhead the business future. An outright model for communication is very vital for the eventual growth and development of the business in the Australian community. The involvement of the disabled members of the Australian community is highly inclined on the achievement of the right frames for them so as to effortlessly achieve well set company goals, which vividly define parameters that determine the eventual outcome of the company. Mostly, the inherent failure that plagues the business of the modern age is in line with the comprehension of the firm’s strategy amongst the employees (BARR, 2000, pg. 33) . Employee recognizes motivation, self-management and clear training as the most awesome models for the soaring of the business. Moreover, beyond conveyance of the company strategy and goals to the employees, the company is liable to inform the workers on their specific role in the success of the company. From subordinate to the executive staff positions in the company, the success lies in the special recognition of their contribution, of which in absence, the lower morale is unavoidable. Clear grasp of the firms strategy by workers creates awesome commitment amongst the workers that facilities the subsequent mission. The strategy is exhibited by setting of plan, demonstration of actions amongst the workers on his integrity and trust in the running of the company and adheres to his oath of assumption of work. Key messages The principal message to the business ambience is on the incorporation of the disabled in the management and operation of their activities, as this segment of people equally avail critical values in running of the business environs. Eminent from, National Disability Strategy Consultation Report 2009, emergence of the frustration on the disabled, friends, families and the entire career is comparatively on deprived quality on the provision of the disability services. Disabled people lament on pitiable models of training offered to them as comparable to the other able people. The disabled are awesomely dependent on the comprehension of the sensitivity on issues as per regards on the specialty on the disability zone. Furthermore, in unfortunate occasions, enormous negligence perplexes and scuttles the scale of expectations of the disabled (BARR, 2000, pg. 45) . The frustration extends to the abutting environs of the disabled segment, including the disability oriented service providers and the combined group of the people employed in the corresponding operations of the activities. Additional challenges of the disabled originates from obstacles of staffing, quite specifically emergent on demoralizing payment or remuneration models, inadequate training or totally absence of it, and inhospitable working state of work. The outlines create an occurrence of lack of retention of the competent working staff. The remedy for the current tribulations is on reverting of the chronic understaffing, reduction of the eminent pressure on the rather overstretched staff. The remotely allocated place in the Australia undergoes rattling cases of the insufficiency of competently trained staffs as evidenced by submissions traceable from the highlights of the plight on the remunerated care deliverers. Recognizing of the submission, National Disability Strategy Consultation Report 2009, reported that obstacles in the recruitment and eventual retention of the competent staff narrowed down to disability vacancies in the maintaining the mainstreaming of the facilities. Notably the accomplishment of advanced training in combined health and educational division is particularly to facilitate the attaining of the wishes of the disabled. Confirmable to National Disability Strategy Consultation Report 2009, as training of the individual initiates from the child hood nurturing, similar to the older people, the raising of the children determines whether the child assumes enough trust and confidence on himself or herself. Parents grieve of pathetically on the deplorable training of the teacher providing nonverbal portions. On the reference to the deaf specifically, their loath for the expected notion of the public on them is notably detectable. They visibly admire selective counseling for themselves on countering their unhidden fear and unfit for the public. Target publics The target public for the communication strategy development falls majorly on the employment region of the economy. Increment of the customer satisfaction lies on their hands and compounded with the outstanding customer creation of motivated ambience. Company heads are obliged to consistently work towards the effective achievement of the outlined goals in the availed to them. Customary, the workers are most likely to work in a less motivated if they feel that their effort is not being rewarded and recognized. The workers hence keep other commitments at bay so as to the eventual success of this pattern. The workers assumes the businesses the main articulation strategy the far reaching mode, but in failure of it or unreliability then , this will have colossal impacts’ on the general morale of the worker thus determining an eventual fall of the anticipated success of the company. Following the implementation of the business strategy, executive leadership ought to allocate time for the reevaluation process and convey the messages to the other members in the organization. The integration of the disabled in the ritualistic model of life like other people is hampered by numerous social factors attributable to their physical nature and explains their poor reception on the normal outlined model of life (BARR, 2000, pg. 153) Readable from the submission availed, the 56 percent of the people noted exclusion as the critical contributor to the negative social attitudes and further critical issues entailed. Moreover, the persons with disabilities and their corresponding families received huge instances of segregation, marginalization and exclusion or in any circumstance being ignored. Furthermore, they noted certain unique or special treatment by the general public and even attributable further prejudice. Quite unfortunate, for the disabled as their main notion towards the government and the stakeholders in the general sphere is that, the aids directed to them is enormously below the threshold outlined in their view. They argue that there is still huge disparity, stereotypic and misconceived attitudes in harbored in the service deliverers, business community inclination groups, government bodies and personalities. The involvement of the disabled in proper management of the business sector lies in realization that this segment of people can work naturally like the rest of the people, but in the actual determining of the true intensity of the training programs. The abandoning the archaic stereo types that paralyses the life of the disabled to begging is unacceptable and not tolerated in any way (BARR, 2000, pg. 13). According to the submission tabled, the discrimination and pitiable access to human rights featured hugely on the list of the list of the sectors from the disabled felt poorly represented. Surprisingly, virtually Australian person with disability experiences violation of their human rights as a very huge issue, as it was conspicuously backed by one submission. Submissions further note that this discrimination was highly systematic and strongly entrenched in the daily activities of the government, business organizations and individual groups. It is undisputable that clear the government and NGOS are in dire need of transformative structure to help change the course of the entire path taken in this case. Recommended strategic or creative response The actualized notions directed to the disabled must be changed to see the emancipation of the disabled from their current tribulations. The standard success avenues for the government are on the realization of the essence of applying, utilizing or even incorporating the disabled in the eventual building of the Australian economy. As noted from the submission outlined before, the discrimination of the disabled demoralizes them, kills the talents in them and leaves them, to depend on the rest of the public for support whatsoever. The Australian government’s main objective in expanding the economy and ensuring output maximization amongst its population is achievable lies in the exploration of this avenue. Statics on the disabled people locked up in rooms never to be seen by the publics is very bulky. This is potential sector for discovery by the various stakeholders (BARR, 2000, pg. 143). Strategies and tactics The strategy and tactics available to the government to actualize this transformational moves lies in : i. Creation of policies that favor the employment of the disabled, this is achievable creation of incentives to the employer who include the disabled in the running of their institutions. ii. Creation of special and well equipped schools for the tapping and nurturing of talents from the disabled sphere; while some school are present and available the fully equipped and efficiently operational are quite few, the path is of training the disabled is not well accepted in the corresponding modern life. iii. The government should fight the perception that the disabled cannot perform by recruiting disabled in its own work process. This will intensify a feeling of acceptance of the disabled in the general community and sphere. iv. The government must create laws inhibiting locking up of the disabled in houses as this limits the rights of the disabled people. v. The business community and private divisions, through their public relations should provide for the growth in the adoption of proper policies regarding the entire sphere of the business sector. Target publics and objectives According to, national food industry training council, the revolution in the incorporation of the communication strategy and the ultimate acceptance of the disabled in the society is as dependent on the acknowledging of the Targeted publics and objectives or essence of this program. As it has been outlined, the targeted option under this program is establishment of the channels between the disabled and their envisioned places of work. This is anticipated to happen in a surrounding free of discrimination and hatred. The disabled should expect treatment on parity basis as naturally, the disabled are alternately talented people. Budget The budget with regards to the financial parts of the project is would be partly financed by the government and the well-wishers or interested parties or stakeholders in the business ambience. The budget allocations for the entire processes would probably double the previous allocation in the aid for the special needs people. The programs like facilitation of advertisement in the local televisions and media consumes significant amount of money program Amount Duration Advertisement in the media Special workshops Disabled Sports activities Special programs on empowering the disabled miscellaneous Implementation (timelines and responsibilities) Implementation of this project is ascertainable only after special and critical financial projections on to how much funds should be allocated to this program. This model demands for the inclusion of the financial experts in drawing the eventual anticipated patterns for the project. While timelines with which project should be undertaken quite restrictive, the most significant objective notes that it should be conducted swiftly. Though there are subsequent processes that will have to be undertaken in step by step models and for a period of time. The success of this program lies in gradual acceptance of the outlined models by the wide community and especially in the business spheres. The responsibility of seeing the managing the success of enhancement of the communication is on the government apparatus ,however, the sole responsibility lies with every individual in the Australian territory as the end of this unprecedented culture in our community lies with the people. Freeing of the disabled is communicated directly in expansion of the national economic standing (BARR, 2000, pg. 123). Conclusion In summary, the improvement of the communication strategy and involvement of the government exhibits immense move if any achievement is to be made in the incorporation of the disabled in the operations of the government. The information of general public is gradual and time investments have to be made in order to see the success of the program. Communication models are the modern methods of work as the ancient physical work or human manual labor is outdated. The recommended strategies or creative response , strategies and tactics, objectives, budget, implementation, timelines and responsibilities and Proposed evaluation are inherent parts that accentuates and marks the final success to the program. Reference AUSTRALIA. BUREAU OF METEOROLOGY. (2011). Corporate communication strategy 2010-2015. Melbourne, Vic, Bureau of Meteorology. BARR, T. (2000). Newmedia.com.au: the changing face of Australia's media and communications. St Leonards, N.S.W., Allen & Unwin. NATIONAL FOOD INDUSTRY TRAINING COUNCIL (AUSTRALIA), BURNS, A., JOYCE, H., & DOWNIE, C. (1993). National communication strategy for the Australian food, beverage and tobacco processing industry. Brisbane, Qld, National Food Industry Training Council. UNIVERSITY OF CANBERA, National Disability Strategy Consultation Report 2009, Unit Outline 2013,Faculty of Arts and Design,Public Relations Project, 9037. http://www.bca.com.au http://www.fahcsia.gov.au/our-responsibilities/disability-and-carers Read More